3/30/23, 11:23 AM Berrylush #9
EXCLUSIVELY FOR YOU
Overview Highlights Share Investment Details
About The Brand
Berrylush is a profitable boutique online store creating modern fashion for women. Founders, Anusha Chandrashekhar and Alok Paul, started Berrylush
with the aim of making the latest fashion more accessible and affordable for the Indian women. The brand's offerings include unique pieces for every woman's
wardrobe - whether it's trendy brunch outfits or elegant party wear. The brand has a strong focus on manufacturing high-quality products and enhancing a user's
shopping experience. All of Berrylush's products are manufactured domestically with emphasized precision and attention to detail, furthering the government's Make
in India initiative. It is an authentic Indian brand, providing employment to the local community with favoured female workforce.
With a customer base of more than 5 lakhs and 1 lakh orders per month, Berrylush is now a growing community of fashion enthusiasts & influencers across social
media. The products are sold across marketplaces like Myntra, Flipkart and their own website.
Overview
Founded Headquarters
2018 Delhi
Website
Business
https://www.berrylush.com/
Apparel - Women’s Western Wear
Investors
Bootstrapped
Offerings
Trendy Jumpsuits Designer Skirts Must-have Co-ords
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Fancy Tops
Media Mentions
This couple built a Rs 15Cr revenue business in 3 years by Berrylush to set up multiple brick-and-mortar stores in 2
selling women’s apparel online years
YourStory DFU Publications
Why Are We Excited About Berrylush?
Loyal Customer base Made in India
The brand's vast range of offerings at affordable prices has garnered a loyal All of the brand's products are manufactured in India by select handpicked
customer base of more than 5 lakhs and a community of 130k+ followers on vendors, thereby ensuring high-quality products for its customer base.
Instagram with glowing reviews of their products.
Profitable
Berrylush has been profitable in the last 2 years with a net profit of 8% in FY
22
Brand Videos
How Berrylush Branded Apparels How Berrylush Branded Apparels
are Proudly Made in India are Proudly Made in India
Monthly Revenue Growth
8 ↑361%
6.73
6 ↑26%
↑62% ↑11%
↓13% 4.78 ↓42%
)erorC ni(
4.35 4.29
3.47 ↓20% ↓2% ↓1% 3.78 3.87
4
2.78 2.72 2.68 ↓69%
₹
2 1.46
0
Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Jan-23 Feb-23
Quarterly Metrics
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Gross Margin Operating EBITDA
46.25
44%
42.88
)egatnecreP ni( %
39.50
37.6%
36.13 35%
32.75
Q1 FY 22-23 Q2 FY 22-23 Q3 FY 22-23
Revenue Growth
24
↑560%
18
14.72
)erorC ni(
12
₹
6
2.23
0
FY 2020-21 FY 2021-22
Profit Percentage
EBITDA Net Profit
12.27
10.96%
10.30
)egatnecreP ni( %
8.34
6.38 5.72%
4.41
FY 2020-21 FY 2021-22
Balance Sheet
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Total Assets Total Liabilities (excluding Networth) Net Worth
11.58
9.27 C
8.04 C
8.12
)erorC ni(
4.66
1.30
1.26 C 1.22 C
1.19 0.04 C
₹
-2.27
FY 2020-21 FY 2021-22
Financial Highlights
The brand has been bootstrapped and is profitable for the last 3 years.
The brand has an MRR of Rs 4.0 cr+ with gross margins ranging from 25%-30% for FY23 (MIS). The brand is profitable with a EBITDA profit of Rs
5 cr in FY 23 (MIS).
The brand has previously raised 8 tranches through Klub with 4 of those having been fully repaid and repayments are on track for the
remaining 4 tranches. Apart from the RBF raised through Klub, the company has availed loans from banks and NBFCs towards which it is
servicing an EMI of Rs 7.9 lakhs.
Corporate Ratio
Current Ratio
FY 2020-21 FY 2021-22
1.09 1.21
Founders
Anusha Chandrashekar Education
Co-Founder & CEO MBA, Marketing Management, IIM Raipur
Past Experience
Ex-Deloitte, TCS
Alok Paul Education
Co-founder MBA, Marketing Management, IIM Raipur
Past Experience
Co-founder, Prime Seller Hub; Ex-Infosys, Accenture
Industry Perspective
The Indian Women's Apparel eCommerce market is predicted to reach $3,212.4 million in 2023 and accounts for 45.0% of the Apparel
eCommerce market in India. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.5%, resulting in a
projected market volume of US$4,622.2 million by 2027.
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3/30/23, 11:23 AM Berrylush #9
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EXCLUSIVELY FOR YOU
Overview Highlights Share Investment Details
Investment Highlights
Total Investment Minimum Investment Payout Frequency
Rs 200 Lakhs Rs 5 Lakhs Monthly
is the net investment through Klub commitment per patron to Klub receive returns on a monthly basis
Expected Return Investment Fee Investment Period
15.62% - 24.39% 2.5% 24 Months
expected IRR range on monthly repayment, excluding GST tenure of the investment
Revenue Share Fixed Yield
2.47% 1.24x
of the monthly revenues, collected daily total returns from the investment
Berrylush #1: Fully Repaid
Investment Amount Investment Date Investment Performance
Rs 125 Lakhs 20th May 2021 100%
is the total amount raised through Klub for a tenure of 12 months repaid as of Mar'23
Berrylush #2: Fully Repaid
Investment Amount Investment Date Investment Performance
Rs 85 Lakhs 23rd July 2022 100%
is the total amount raised through Klub for a tenure of 12 months repaid as of February 2023
Berrylush #3: Fully Repaid
Investment Amount Investment Date Investment Performance
Rs 50 Lakhs 21st September 2021 100%
is the total amount raised through Klub for a tenure of 9 months repaid as of February 2023
Berrylush #4: Fully Repaid
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Investment Amount Investment Date Investment Performance
Rs 25 Lakhs 21st September 2021 100%
is the total amount raised through Klub for a tenure of 9 months repaid as of February 2023
Berrylush #5: On Track Repayments
Investment Amount Investment Date Investment Performance
Rs 101 Lakhs 1st July 2022 46.45%
is the total amount raised through Klub for a tenure of 18 months repaid as of February 2023
Berrylush #6: On Track Repayments
Investment Amount Investment Date Investment Performance
Rs 100 Lakhs 1st July 2022 46.5%
is the total amount raised through Klub for a tenure of 18 months repaid as of February 2023
Berrylush #7: On Track Repayments
Investment Amount Investment Date Investment Performance
Rs 50 Lakhs 20th September 2022 46.12%
is the total amount raised through Klub for a tenure of 12 months repaid as of February 2023
Berrylush #8: On Track Repayments
Investment Amount Investment Date Investment Performance
Rs 75 Lakhs 26th September 2022 43.84%
is the total amount raised through Klub for a tenure of 12 months repaid as of February 2023
Revenue Thresholds
Revenue reset threshold: In case the cumulative revenue of the brand falls below 50% or above 150% of the projections as of that month, Klub
will adjust the revenue share such that the payments are normalised. This reset will not be applied in the first 3 months of the tenure.
Simple transparent returns
Your Investment amount Total expected payout
6.2 L
5L
Gross Yield
5 Lakhs 200 Lakhs
24%
Tenure Return Type Expected IRR
24 Months Monthly 15.62% - 24.39%
Show Advanced view
Risks And Mitigants
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The company's revenue declined to Rs 1.4 cr in Nov'22. However, the revenue increased to Rs 6.7 cr in Dec'22 and Rs 4.2 cr in Feb'23.
The company currently has outstanding debt obligations of ~Rs 40.4 lakhs (including RBF) but repayments have been timely and on track.
Key Comforts
The company's revenue has consistently grown and has reached Rs 4.3 cr in Feb'23 from Rs 2.1 cr in Jan'22.
The company's net profit margin has increased to 8.03% in FY 22 from 3.49% in FY 21.
Purpose Of Investment
The brand intends to utilize the funds raised through Klub for marketing and working capital requirements in the normal course of business.
Undertaking
I understand that funds must be transferred within the transfer window notified by Klub and that not doing so could affect my continued use of
the platform.
Disclaimer
The data and information presented on this microsite has been provided by the brand and subsequently reviewed by Klub.
The net yield has been rounded off to the nearest whole number.
The brand legally confirms that the data is accurate to the best of its knowledge. Klub has validated the data wherever possible, but does not
guarantee accuracy.
We encourage patrons to exercise their independent judgement while making investment decisions.
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