CTE INRO TO ENTREPRENEURSHIP

DESIGN
THINKING
C H A L L E N G E # 1
AYELET KAUFMAN
 - S H I R T A I D
T
Challenge #1: You started a small business in your basement creating
Ayelet
graphic t-shirts and your business is doing well. Your local community
experiences wide destruction due to a wildfire but your home is left

Kaufman
standing. How can you use your business to help your community?
 M P A T H I Z E
E
Customers: People in Colorado who understand the impact
of the tragedy (might have been affected personally)
Cares: Helping people close
to them who were
affected/have it worse- could
very well have been them

People have little children

who need a place to sleep-
don’t make them go to
shelters, they can’t live that
way...
 Problems Needs TOTAL POINTS
DS
No basic resources (shelter, Proper place to stay
E
nutrition, hygiene) w/accommodating resources
NE

Stability, guarantee of
Uncertainty of the future and
necessities, something to hope
how they may rebound
for/look forward to
E-

Life continues with expectations/

Accommodations from
responsibilities stay the same-
work/leniency with dues
N

aren’t suited to deal with them

I

Lost all of their valuables + Chance to build themselves up

F

everything to their name again

E

Susceptible to any + all small Rebuilt house + regain

D

setbacks (weather, sustenance independence with

availability, etc) expectations/requirements
 I D E A T E
Sell shirts with supporting logos- profits go to
charities providing aftercare
Get names of supporting companies on back
of shirts (adds profits)
Can have each shirt come with personal story
(connect with impacted families + more The Mo
lost the
ores h
ir ho m
a
e
ve
in
do
f o

f
ur kids
the mo
ire . T
, they
st
hey als
o
Colora haos an
d

personal)
recent in t h e c
ir dogs the
lost the sle eping in
rent ly ur
are cur . T h a n ks to yo
Shelter g on
Denver e a r e workin
n, w ls to

Have an “adopt a family” option-- too

donatio m w ith mea
gt h e
blessin he
f y th e m for t
satis
eek
entire w

condescending and pitying though??

Make shirts with flame-resistant material?
T-Shirt Design

Colorado Strong

Never Let The

Same Flame
Burn You
Twice
 A L M ED IA PO
C I S
SO T
NS TA GR AM /)
(I
My company sold 30,000 shirts from
supporting donors. With a profit of
$840,000 and 100% of the revenue
Test
going to Red Cross to help rebuild the
community, my company was able to
help over 800 families get themselves
back on their feet.
Never Let The
Same Flame

u r kids, Burn You

a ve fo Twice
o o re s h
m e in the
The M t their ho o fire.
they
lo s
e n t Colo
ra d
o g s in the People greatly connected with the “adopt a family” idea, where
rec eir d
most s t th
Th e y a lso lo currently
a r e S he lter. each shirt came with its own family’s story to help customers
o s and D e nver
a e n, we
ch
in g in th
sleep to your do ing them
n a tio feel like they made more of a personal impact. The shirts’ styles
Than
ks bless
are w o rking
o
o
n
s atisfy
were adored for everyday use, making them useful for many, and
s t
meal
w it h
fo r the the displaced families were able to make new connections with
them eek
ent ir e w
people who have seen them at their most vulnerable and were
willing to help them rise back up again.