Scribd
Upload
40 views1 page

GTM Pricing Strategy for Consumer Products

The document outlines a GTM strategy for pricing different SKUs or products. It targets companies with multiple product or service categories that have strategy heads and brand managers as the ideal personas. The reach out plan involves content marketing on LinkedIn, SEO optimization, and cold emails. The process involves qualifying leads, presenting case studies to prospects, understanding their pricing pains, drafting a customized proposal, and awaiting feedback.

Uploaded by

dalima mushahary
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
40 views1 page

GTM Pricing Strategy for Consumer Products

The document outlines a GTM strategy for pricing different SKUs or products. It targets companies with multiple product or service categories that have strategy heads and brand managers as the ideal personas. The reach out plan involves content marketing on LinkedIn, SEO optimization, and cold emails. The process involves qualifying leads, presenting case studies to prospects, understanding their pricing pains, drafting a customized proposal, and awaiting feedback.

Uploaded by

dalima mushahary
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

GTM for Pricing Strategy for SKU’s or Products

Target Segment-

Any Company Selling Products or Services as sales to Consumers, excluding B2B sales.

Ideal customer profile-

Companies having multiple levels of the product category or service categories.

Target Persona- Strategy head & Brand Manager

Reach out Plan-

Content Campaign (Linkedin), On-Page SEO,

Cold Emails to prospects (target Persona)

Value message-

Benefits customer has gained using our service.

Process-

Step 1:
Sales and pre-sales team to qualify Leads generated through in-mail campaigns and called
emails,

Step 2:
Sales team to request meetings with Prospects. To walk them through the case studies and
customer success stories using our service.

Step3:
Sales team to again connect with the prospect to understand their pain points in deducing
pricing strategy

Step4 :
Draft a proposal along with inputs from sales that best suit customer requirements.

Step5:
Awaiting customer feedback on the proposal.

You might also like