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Research Outline

The research topic is on the influence of Japanese animated media on gender identity development among students at De La Salle University in Dasmarinas, Philippines. Specifically, the researcher will examine characters from the 1990s shows Pokémon and Sailor Moon and their impact. A survey will be administered to students aged 19-21 who watched these shows growing up to determine if the media influenced their gender identity formation. Background information provided plot summaries for Pokémon, about a boy and his Pokémon partner, and Sailor Moon, about a girl who transforms into a superhero to protect Earth from evil forces. Quantitative research methods will be used.

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Hong Sofia
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54 views2 pages

Research Outline

The research topic is on the influence of Japanese animated media on gender identity development among students at De La Salle University in Dasmarinas, Philippines. Specifically, the researcher will examine characters from the 1990s shows Pokémon and Sailor Moon and their impact. A survey will be administered to students aged 19-21 who watched these shows growing up to determine if the media influenced their gender identity formation. Background information provided plot summaries for Pokémon, about a boy and his Pokémon partner, and Sailor Moon, about a girl who transforms into a superhero to protect Earth from evil forces. Quantitative research methods will be used.

Uploaded by

Hong Sofia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Research Topic 1: Sofia Hong

Topic/Research The Influence of Japanese Made Media on Gender Identity


Problem/Issue Among De La Salle University- Dasmarinas Students

Reasons for Choosing the The researcher’s views on gender herself is heavily shaped by
topic/issue Japanese animated series she watched growing up.

Background The research will primarily focus between two animated series
Information/Introduction that was aired in ABS-CBN during the 1990s: Pokémon and
Sailor Moon. The research will concentrate on two pairs of
character from the two series, Jesse and James from Pokémon,
Haruka and Michiru from Sailor Moon. The aim of this
research is to determine whether the aforementioned shows
have an impact on how an individual developed into their
gender identity as they grew older.

The first episode of Pokémon was released on October 1, 1999,


on the channel 7 also known as GMA. Pokémon is about ten-
year-old Ash Ketchum as he strived to be the greatest Pokémon
trainer in the world. With the help from his partner, Pikachu,
and new friends on they meet on the way, together they
successfully thwart the plans of Team Rocket. Team Rocket is
an evil organization that kidnaps different types of Pokémon.

Sailor Moon was first aired on ABS-CBN on October 1994.


Sailor Moon is about Usagi Tsukino an ordinary lackadaisical
fourteen-year-old schoolgirl meets a magical talking cat named
Luna. Luna was tasked to track down the long-lost princess of
the Moon Kingdom and fighting the evil forces from the Dark
Kingdom. With the help of Luna, Usagi can transform into her
alter ego- Sailor Moon. She teams up with her friends in
defending Earth from Queen Beryl and her minions.

The research will use quantitative methods. The sample size for
the survey are students from DLSU-D ages 19-21 that grew up
watching these shows.
References:

Aziz, N. N. A., Hassan, N. A., & Sallehuddin. (2016, April). Study on anime and its impacts among
university students. ResearchGate. Retrieved December 6, 2022, from
https://www.researchgate.net/publication/319494624

Can Manga and anime contribute to feminism and gender studies? The Artifice. (2018, March 18).
Retrieved December 6, 2022, from https://the-artifice.com/manga-anime-feminism-gender-studies/

IMDb.com. (n.d.). Pokémon. IMDb. Retrieved December 6, 2022, from


https://www.imdb.com/title/tt0168366/plotsummary

IMDb.com. (n.d.). Sailor Moon. IMDb. Retrieved December 6, 2022, from


https://www.imdb.com/title/tt0114327/plotsummary

Matsui, T. (2022, March 29). Moe-Phobia: Effect of users' gender on perceived sexuality and likability
toward manga-like virtual agents. Frontiers. Retrieved December 6, 2022, from
https://www.frontiersin.org/articles/10.3389/fpsyg.2022.752748/full

Woods, S. M. (2015). The Fascination of Manga: Cross-dressing and Gender Performativity in Japanese
Media. Graduate Theses and Dissertations Retrieved from https://scholarworks.uark.edu/etd/1273

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