What is Strategic Choice?
Strategic Choice involves a whole process through which a decision is taken to choose a particular option
from various alternatives. There can be various methods through which the final choice can be selected
upon. Managers and decision makers keep both the external and internal environment in mind before
narrowing it down to one.
Importance of Strategic Choice: Some of the strategic choices make up a part of bigger strategic policies of
the company. Hence, important emphasis is given to them and decision makers follows due diligence before
coming up with a final strategic choice. At times, majority shareholder uses his influence for the final
strategic choice benefiting his agendas.
Strategic Choice Parameters: The initial process involves identifying the problem completely. Once, we
have the clear picture of the problem in hand, and then the process of short listing various solutions is
undertaken. Then comes up the strategic choice process where decision for final choice is taken considering
the various parameters in mind. Some of these parameters could be:
1. Feasibility
2. Prudence
3. Consensus
4. Acceptability