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Social Robots in Advertising: A Study

Michael Lwin proposes using the social robot Ameca as an advertising tool. He argues that social robots could effectively promote brands and products based on research from three academic journals. The journals found that people form social bonds and respond positively to social robots, seeing them as persuasive sources of information. However, the effectiveness may depend on the robot's appearance and ability to engage users.

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26 views2 pages

Social Robots in Advertising: A Study

Michael Lwin proposes using the social robot Ameca as an advertising tool. He argues that social robots could effectively promote brands and products based on research from three academic journals. The journals found that people form social bonds and respond positively to social robots, seeing them as persuasive sources of information. However, the effectiveness may depend on the robot's appearance and ability to engage users.

Uploaded by

myyyanx123
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

MDC

LP3 Template

Student Name: Michael Lwin

Student ID: 22323221

Name of the social robot: Ameca - https://www.engineeredarts.co.uk/robot/ameca/

Image of the social robot:


Can social robots be used as advertising tools? Justify your argument using THREE academic journals
(max 500 words):

References:

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