Investment checklist
Record basic details of company i.e. company name, description,
scope/nature of business etc
What type of products or services does the business offer? Is it unique? Is it
diversified ? Are there any substitutes? Is it leading in its industry?
How does the business make money?
Does the business have a consistent operating history?
Does the business have favourable long term prospects?
Is the business able to maintain high competitive advantages over its
competitors?
Can operations be maintained with minimising expenses?
Does management demonstrate integrity? Are they candid with shareholders
about organisational programs? (Past evidence of this disclosure)
Read and compare performance from annual reports of competitors
How much is the company worth?
How is it likely to meet future obligations?
What is the value of the business?
Is there a high profit margin?
Measurements of profitability and business growth- Gross Profit Margin,
Return on Assets (ROA), Return on Investments (ROI), Return on Equity
(ROE)
Are profit margins attractive (above industry standard)?
What is the share price? (Also research its historical trend)
What major events have impacted the share price, and company
performance? (Negatively and positively)
Has the company created at least one dollar of market value for retained
earnings?
Does the company have a historical trend of earnings growth above stock
market average?
Has the company grown through merger and acquisition?