Chapter 1. Monopoly
Chapter 1. Monopoly
Solve for p
TR = PQ
1
At any level of output average revenue and price are the same.
= =
Comparison of price and marginal revenue will result in having identical vertical intercepts,
but marginal revenue is twice as steeper as the inverse demand.
From TR = PQ, find MR
From MR =
MR =
P is always greater than MR. It is so because the firm has to reduce price for all the units of
output to sell additional units of output.
The relationship between Elasticity and Marginal Revenue.
Proof:
Solving for
2
Costs: It is similar to competitive firms. ATC, AVC, and MC curves are U shaped and AFC
is rectangular hyperbola. The marginal cost curve is not the supply of the monopolist as in
the case of pure competition.
1.3 Short Run Equilibrium of the monopolist.
The monopolist maximizes his short run profit if the following two conditions are fulfilled.
1. The marginal cost is equal to the marginal revenue.
2. The slope of marginal cost is greater than the slope of the marginal revenue at the
point of the intersection.
Proof:
The monopolist aims at the maximization of his profit: Π = R – C
(a) The first – order condition for maximum profit Π
→ or
That is MR = MC
The second – order condition for maximum profit
→ or
T C = 50 + 40Q → MC =
(iii) Equate MR = MC
100 – 4Q = 40 → 100 – 40 = 4Q → 60 = 4Q → Q = 60/4 = 15
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(iv) The monopolist’s price is found by substituting Q = 15 into the demand-price equation
P =100 – 2Q = 70
(v) The profit is Π = TR – TC
= PQ –TC = 70(15) – [50 + 40 (15)] = 1050 – 650 = 400
This profit is the maximum possible profit, since the second-order condition is satisfied:
(a) When →
So we can say output level 15 maximizes profit; and hence it is optimal. Therefore, we can
see that the classical condition for equilibrium of equating the marginal revenue and marginal
cost remained intact, except that price is different from marginal revenue (unlike the case of
perfect competition).
Graphically
The decision for the maximization of the monopolists profit is the equality of his MC and
MR, provided that the marginal cost cuts the marginal revenue curve from below.
P D
SMC SATC
C
P
ATC
B
ε Profit = PCBATC
MC=MR |
D
0 Q MR X
P2
P1
D1
D2
MR2 MR1
4
Similarly, given the Mc of the monopolist, various quantities may be supplied at any one
price, depending on the market demand and the corresponding marginal revenue curve. Such
a situation is depicted in the following figure.
P
SMC
D1
D2
0 Q1 Q2
Q
MR2 MR1
Since the monopolist can sell the same quantity of output at different prices and can sell
different quantities at the same price, depending on elasticity of demand, there is no distinct
relationship between price and quantity supplied by a monopolist. To conclude we must say
that “the supply curve is not clearly defined.
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P
C
SMC LMC
P SAC
E LAC
At long-run equilibrium
D SMC = LMC = MR
0 Q MR
Q
Fig.1. Monopolist with suboptimal plant and excess capacity.
The firm is employing plant size smaller than the optimum and it is under utilizing the plant
(excess capacity).
(ii) If the market is so large relative to the expansion path, the firm may build a
production plant larger than the optimal and may over-utilize the plant.
When the market is larger, the optimum occurs to the right of the minimum point of Long run
average cost as at point e.
P
C
LMC
A
LAC
P
D
SAC SMC
E
MR
0
Qε Q
Fig.2 Monopolist operating in a large market: his plant is large than the optimal (e) and it is
being over-utilized (at ε|).
(iii) If the market size is just large enough to permit the monopolist to build the optimal
plant, the firm will be operating at minimum point of LAC.
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P
C
LMC
SMC Fig: Monopolist operating at
LAC his optimal plant size (Full
P SAC capacity utilization)
0 Qε Q
MR
If the monopolist is at his optimal plant size SMC = LMC = SAC =MR at minimum of LAC.
Note: The firm still earns supernormal profit because price is greater than the marginal
revenue (profits in the shaded area).
1.5 Price Discrimination
Price discrimination exists when the same product is sold at different prices to different
buyers or to different groups of individuals or else to different localities. The cost of
production is either the same or different but not as much as the difference in the changed
prices. Ex: different binding of the same book, different locations of seats in a theater etc.,)
Some of the necessary conditions for the firm to practice price discrimination are as follows:
1. The monopolist must distinguish between more price elastic consumer and less price
elastic consumer. (The market must be divided into sub markets with different price
elasticities.)
2. There must be effective separation of the sub markets, (no reselling can take place
from a low price market to a high price market). Eg., Services like transport, a show,
services of doctor, electricity supply etc.,
By practicing price discrimination the monopolist can increase revenue and hence profit by
selling the optimal output (where MR = MC) at different prices in different markets.
Degrees of Price Discrimination
Monopolists normally practice three kinds price discrimination.
a. First Degree price discrimination,
b. Second Degree Price Discrimination and finally
c. Third Degree Price Discrimination.
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Third Degree Price Discrimination
In this type of price discrimination output is sold for two or more different categories of
individuals at different prices but every individual in the same group takes the same price
is called third degree price discrimination.
Suppose the monopolist takes a market with two sub markets based on different elasticities of
demand.
Market 1 with more elastic demand will be treated with demand curve D1.
Market 2 with less elastic demand will be treated with demand curve D2.
The price discriminating firm has to decide a) The total output that it must produce and b)
How much to sell in each market and at what price, so as to maximize it’s profits?
Total quantity to be produced is defined by intersection point of the MC and the aggregate
MR curves.
P
C
P2 MC
P
P1
If the firm charges uniform price in two markets the total revenue is OPAqe. But the firm
increases its revenue or profits by charging different prices according to MR1=MR2=MC.
MR1=MR2=MC condition is fulfilled at points at which the horizontal dotted line through e
(MR=MC) intersects MR1 & MR2.
CASE 1: The firm charges uniform (identical price) P where MC =MR.
TR = OPAQ
CASE 2: The firm charges different prices depending on the elasticity of demand.
TR1 = OP1FQ1
TR2 = OP2EQ2
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TR = OP1FQ1 + OP2EQ2 since OP1FQ1 = CBQQ2
TR = OP2EQ2 + CBQQ2
By practicing price discrimination the firm gains PP 2ED and losses ABCD. But the gain
(P1P2ED) is greater than the loss. Revenue from price discrimination is greater than
revenue from a uniform price. Since the cost is the same, profit is also higher under price
discrimination.
Revenue earned from price discrimination is greater than the revenue from a single (uniform)
price sale. Since the cost is the same, profit is also higher under price discrimination.
The increase in total revenue is achieved by taking away a part of the consumer ‘s surplus.
To understand this let’s concentrate on an given demand curve, which is depicted below.
P1
P2
P3
Q1 Q2 Q3
If the total output Qis sold at a uniform price P, total revenue is OPDQ. But if the firm sells
the first OQ1 units of output at P1, Q2, Q3, outputs at P2 and P3 the firms total revenue will
be OP1AQ1+EQ1Q2B+fQ2Q3C+GQ3QD.
By practicing price discrimination the firm’s revenue has increased by PP1Ah+ehiB+efcg,
which was a part of consumers’ surplus.
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First Degree Price Discrimination:
In the extreme case, the firm might negotiate price with every consumer to change his/her
the maximum price. He/she is willing to pay (reservation price). It extracts the entire
consumer’s surplus and it is called first degree price discrimination.
In this case the MR is the same as the price. The contribution of every unit of output sold at
its reservation price is MR.
This implies that when elasticities are same, price discrimination is not possible. The
monopolist will charge uniform price for his product.
But if elasticities are different.
The market with higher elasticity will have the lower price.
Exercise:
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1. Consider a monopolist that takes a market which can be divided into two submarkets with
demand functions.
Q1 = 100 –P1 Q = Q1+Q2
Q2 = 100-2P2 = 200 – 3P
If MC is constant at $10 calculate the prices that must be charged in the two markets and
quantities if the firm practices price discrimination.
Solution:
First change the direct demand factions in to inverse demand functions.
Q1 = 100 – P1 Q2 = 100 – 2P2
P1 = 100 – Q1 P2 = 50 – ½ Q2
R1 = P1Q1 R2 = P2.Q2
Q1[100-Q1] Q2[50-1/2 Q2]
100Q1-Q12 50Q2-1/2 Q22
MR1 = 100-2Q1 MR2 = 50 – Q2
Set MR in each market with MC
MR1 = MR2 =MC
100 – 2Q1 = 10 50 – Q2 = 10
100 – 10 = 2Q1 50 – 10 = Q2
Q1 = 90/2 =45 40 = Q2
Q1 = 100 – P1 = 45 Q2 = 100 – 2P2 = 40
P1 = 100 – 45 =55 = 100 - 40 = 2P2
P2 = 60/2 = 30
The Elasticities in each market are
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(d) Proof that at higher elasticity the firm charges lower price.
Solution
1. For market 1
1st Find the inverse DD function
q1=55-p1
q1-5
p1=55-q1
nd
2 Find TR1=p1q1
(55-q1) q1
55q1-q12
3 Find MR1= TR1
rd
q1
=55-2q1
4th Equate MR1=MC
=55-2q1=5
-2q1=5-55
-2q1= -50
q1=25
5th Substitute q1=25 in the inverse DD fun.
p1=55-q1
p1=55-25
p1=30
For market 2
Inverse DD function
q2=70-2q2
q2-70= -2q2
p2=35-0.5q2
TR2=p2q2
=(35-0.5q2) q2
=35q2-0.5q22
MR2= TR2
q2
35-q2
MR2=MC
35-q2=5
-q2=5-35
-q2= -30
q2=30
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Substitute q2=30 in the inverse DD fun.
P2=35-0.5q2
P2=35-0.5 (30)
P2=35-15
P2=20
2. Price elasticity of DD in market 1
q1=55-p1 q2=70-2p2
1= q1 x p1 2=q2 x p2
p1 q1 p2 q2
-1 x 30 -2 x 20
25 30
-1.2=1.2 -1.33=1.33
The above result tells us that DD is more elastic in market 2. Therefore, the monopolist charge lower
price than market 1.
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A monopolist can produce identical product in different plants. For simplicity we assume the
firm has only two plants, Plant A and Plant B, each with different cost structures. In this case
the monopolist has to make two decisions.
b. Price and output levels.
c. How much to produce in the first plant and how much in the second plant.
The monopolist should know the market demand curve the corresponding MR curve and cost
structure of those plants.
MC = MC1 + MC2
Optimum point is obtained by the equality point of MC1, MC2 and MR.
In other words, the monopolist maximizes his profit by utilizing each plant up to the level at
which the marginal costs are equal to each other and to the common marginal revenue. This
is because if the MC on one plant, say plant A, is lower than the marginal cost of plant B, the
monopolist would increase his profits by increasing the production in A and decreasing it in
B, until the condition MC1 = MC2 = MR is fulfilled.
Graphically the equilibrium of the multi-plant monopolist may be defined as follows. The
total profit-maximizing output and its price is defined by the intersection of MC and MR
curves Point E in the diagram. From the point of intersection we draw a line, parallel to the
X-axis , until it intersects the individual MC1 and MC2 curves of the two plants. At these
points the equilibrium condition (MC = MR = MC1 = MC2) is satisfied. If from these points
(E1 and E2) we draw perpendiculars to the X-axis of plant A and plant B, We find the level
of output that will be produced in each plant. Clearly Q1+Q2 must be equal to the profit
maximizing output Q. the total profit is the sum of profits from products of the two plants.
The profit from plant A is the shaded area pbcd and the profit from plant B is the shaded
hpfi.
Numerical Example:
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Given the monopolist’s cost and demand curve.
Q = 200 -2P or P = 100 – 0.5Q
C1 = 10Q1 C2 = 0.25Q22.
Find Q, Q1, and Q2, P Where Q = Q1 + Q2.
P = 100 – 0.5Q
TR = P , Q = 100.Q – 0.5Q2
MR = 100 – Q Q = Q1 +Q2 → = 100 – Q1 – Q2
TC1 = 10X1 → MC1= 10
TC2 = 0.25 Q22 → MC2 = 0.5Q2
MC1 = MR → 10 = 100 – Q1 – Q2
MC2 = MR → 0.5Q2 = 100 – Q1 – Q2
Q1 + Q2 = 90 → 1.5Q2 + Q1 = 100 → -Q1 – Q2 = 90 → 1.5Q2 + Q1 = 100 → 0.5Q2 = 10 → Q2 = 20
Q1 + Q2 = 90 → Q1 = 90 – 20 = 70
P = 100 – 0.5 (90) = 100 – 45 =55
Q P MR MC1 MC2 MC
1 3
1 5.00 - 1.92 2.04 1.92
2 4.50 4.00 2.00 2 2.14 5 2.00
4 8
3 4.10 3.30 2.08 2.24 2.04
4 3.80 2.90 2.16 6 2.34 10 2.08
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5 3.55 2.55 2.24 2.44 2.14
6 3.35 2.35 2.32 9 2.54 2.16
7 3.20 1.30 2.40 2.64 2.24
8 3.08 2.24 2.48 2.74 2.24
9 2.98 1.18 2.56 2.84 2.32
10 2.89 2.08 2.64 2.94 2.34
The total output level that maximizes the profit of the monopolist is 8, MR=MC. The
monopolist will produce 5 units using plant 1 while 3 units using plant 2. This, is because
profit is maximized when MR=MC1=MC2=MC.
Mathematical example: Given, Q=200 - 2P, TC1=10q1 and TC2=0.25q22, find q1, q2, Q and
profit of the firm.
Solution:
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1st find the inverse fun
Q=200 – 2P 7th Apply simultaneous equ. for
Q – 200= -2P MR=MC1 and MR=MC2
P= 100 – 0.5Q, where Q is q1 +q2 100-q1-q2=10
2nd TR=PQ -(100-q1-q2=0.5q2)
= (100 – 0.5Q) Q 10- 0.5q2=0
= 100Q – 0.5Q2 10=0.5q2
3 MR= TR1
rd
q2= 10/0.5=20
q1
=100 –Q 8th MR=MC1=100-q1-q2-10
4th MC1= TC1 = 100- q1-20-10
q1 q1=100-30
= 10 q1= 70
MC2=TC2 9th The profit of the monopolist
q2 Π=TR-TC
=0.5q2 =(TR)-(TC1+TC2)
5th Equate MR=MC1 =(100Q-0.5Q2)-(10q1+0.25q22)
100 – Q=10 =(100(90)-0.5(90)2)-(10(70)+0.25(20)2)
100 – q1 – q2 –10=0 =(9000-4050)-(700+100)
6th Equate MR=MC2 = 4950 - 800
100 – Q=0.5q2 = 4150
100-q1-q2=0.5q2
Under Competition the net welfare gained by the consumers and producers is as follows:
Net Welfare = aePc + Pcef
Consumer’s Producer’s
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Surplus Surplus
Under Monopoly the net welfare gained by the consumers in (aPmb) which is less than net
welfare gained under competitive (aePc). Pmbc Pc is taken by producers. But the area bed is
totally lost. (Which is not consumer surplus & Producers surplus)? Area bed is dead
weight loss due to monopoly allocation as opposed to competitive market.
OR. SOCIAL COST OF MONOPOLY
Is the existence of a monopolist evil? The answer to this question is no and yes. No if the
monopolist charges different prices based on the marginal WTP, bulk discount, and elasticity
of DD. That is, as we have seen in the three types of price discrimination that a monopolist
charge higher and lower price for those who have high and low willingness to pay for its
product-discrimination across person, on the basis of bulk discount-discrimination across
product consumed, and elasticity of DD-across group of people in first, second, and third
degree price discrimination, respectively are Pareto efficient.
We have seen in chapter 5 that a remarkable outcome of perfect competitive market is resource
allocation efficiency, which results to social welfare and increase in employment. This is
because at competitive equilibrium, the marginal utility of the consumed good (MU=DD)
equals price (P), which in turn equals the MC of producing the good. Hence, if MU=P (social
welfare) and P=MC (allocation efficiency), then MU=MC.
An alternative way to understand the efficiency of competitive market is through the concept
of Consumers surplus. Consumers’ surplus is willing to pay (proportional DD curve) for and
the amount actually paid (prorata DD curve). In other words, it is the area to the left of the
perceived DD curve above the equilibrium price or since equilibrium represents the money not
spent by consumers who would have been willing to pay a price higher than equilibrium. In
short, it is the savings of the consumer for buying Qe at Pe.
Clearly, an economy is performing well when it generates much to the consumer surplus and
an efficient situation is one in which the maximum amount of consumers’ surplus is squeezed
out of the system.
P P
CS E CS E
Pe Pe
Qe Qe
Linear DD curve Non-linear DD curve
The MC of goods represents supply. Equating the MC curve that passes through point E in the
above graphs shows producers’ surplus. Producers’ surplus is the area above the MC curve but
below the equilibrium Price (Pe). In other words, it indicates the difference between the
additional cost (MC) firms are willing to incur and what they actually incurred (Pe=MC). In
short, it is the money that suppliers would not have received if demand had been less than Qe.
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P
MC=SS
CS
Pe
PS
DD
Qe
Given Pd=25-Q2 and Ps=2Q+1 as demand and supply function, respectively calculate the
consumers’ and producers’ surplus.
1st find the equilibrium Q and P
Pd=Ps -2±10
25-Q2=2Q+1 2
2
25-1=2Q+Q -2+10 and –2-10
24=2Q+Q2 2 2
Q2+2Q-24=0 Q=4 and Q= -6
2nd Use the quadratic formula to get Q 3rd find equilibrium P
2
-b±√b -4ac Pd=25-Q2 or Ps=2Q+1
2a Pd=25-(4) 2 or Ps=2(4)+1
2
-2±√2 - (4(1)(-2) Pd= 25-16 or Ps=8+1
2(1) Pd=Ps=9
-2±√4+96
2
-2±√100
2
4th Show the equilibrium Q and P graphically
25 SS
CS
9
PS
DD
1 4
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Exercise
Given the inverse DD and SS function as Pd=90-Q and Ps=(2Q+2) 2 find the CS for
Qd=30and Pe=40 and PS for Qs=5 and 42, respectively.
Answer =CS is 1050 and PS is –76.7.
These being the CS and PS in perfectly competitive market, the social cost of monopoly
arises due to the fact that a monopolist operates inefficiently as compared to perfect
competition in the sense that Pm>Pc and Qm<Qc. This is because a monopolist
determines its Q and P by equating MR=MC unlike sellers in perfect competition
market that equate P=MC. As a result some part of CS and PS obtained in perfectly
competitive market are lost. To understand the social cost (DWL) of monopoly,
consider the graph below.
P MC
Pm A
Pc B Ec
Em
DDm
MRm
Qm Qc Q
The above graph shows the change in the CS and PS for a movement from competitive
(monopoly) to monopoly (competitive) output. The CS goes down (up) by area
PcEcAPm. That is, it goes down (up) by rectangle PcBAPm since consumers are not
(now) getting all the units they were buying before at a higher (cheaper) price; and it
goes down by a triangle ABEc since they loose (get) some surplus from the lower
(extra) units that are being sold.
The PS on the other hand, goes up (down) by area PcBAPm due to the higher (lower
price) on the units he was already selling. It goes down (up) by EmBEc due to looses
(profits) on the lower (extra) units it is now selling. The area PcBAPm is just a transfer
from the consumers (monopolist) to the monopolist (consumers) and hence one side of
the market is made better off while the other worse off, but the total surplus does not
change as a result of the transfer. However, the area ABEc and EmBEc represent the
DWL due to monopoly behaviour (a true increase in surplus-measure the value that the
consumers and the producers place on the extra output that has been produced).
The DWL provides a measure of how much worse off people are paying the monopolist
than paying the completive price. The DWL due to monopoly like that of the DWL due
to tax increase measures the value of the lost output by valuing each unit of lost output
at a price that people are willing to pay for a unit. In other word, as we move from
competitive to monopoly output, the sum of the distance between the demand curve and
the MC curve generates (gives) the value of the lost output (Qc-Qm) due to monopoly
behaviour. The total area between the two curves is the DWL when moving from
competitive to monopoly output.
Numerical Example:
Assume there is a tendency of moving from competitive to monopoly output. If the
demand and total functions are Q=100-2P and TC=14Q+2Q2, respectively
A. Determine Pc, Qc, Pm, and Qm.
B. Show the equilibrium Q and P you obtained in A above graphically.
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C. Calculate the CS and PS under competitive and monopoly market structure.
D. Calculate part of CS transferred to the monopolist due to inefficiency of
monopoly.
E. Calculate the social cost (net loos or DWL) of monopoly.
Solution:
Qm Qc
Consumers’ and producers’ surplus in perfect competition
C. CS=1/2 (50-46) x 8
=1/2(4) x 8→ =16
PS=1/2(46-14) x 8
=1/2(32) x 8 → =16 x 8=128
CS and PS under monopoly
CS =1/2(50-46.4) x 7.2
=1/2(3.6) x 7.2 → =1.8 x 7.2=12.96
PS = ½ ((42.8-14) x (7.2)) + ((46.4-42.8) x 7.2)
=1/2((28.8) x (7.2)) +(3.6 x 7.2)
=14.4(7.2) + 25.92→ =103.68+25.92=129.6
The CS transferred to the monopolist and DWL due to monopoly output
D. Consumers’ loss due to monopoly =CS under perfect –CS in monopoly
16-12.96 → 3.04
E. The amount of surplus transferred from consumers to the monopolist is
(Pm-Pc) x Qm
(46.4-46) x 7.2
0.4 x 7.2 → 2.88
DWL= CS not transferred + PS lost
=1/2(((Pm-Pc) x (Qc-Qm)) + ½ ((Pc-MC at Qm) x (Qc-Qm)
=1/2(46.4-46) x (8-7.2) + ½ ((46-42.8) x (8-7.2)
=1/2 ((0.4) x (0.8)) + ½ ((3.2) x (0.8))
=0.2(0.8) + 1.6(0.8) → =0.16+1.28=1.44
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