IE Matrix PDF
IE Matrix PDF
24
Home Textile-EFE (External Factor Evaluation)
Opportunities
The global demand for clothing and textile products is expected to grow at a staggering 8% CAGR from 2022-2026 0.1700 4 0.68
The annual population growth rate is growing by 2% 0.0900 2 0.18
Pakistan’s cotton arrival surges 71% in marketing year 2024 witnessed by a significant increase of 13.3% in last Q 0.1500 4 0.60
Home textile market size was valued at USD 112.6B in 2021 and is poised to grow from USB 119.09B in 2022 to USD
185.56B by 2030 at a CAGR of 5.7% 0.1700 3 0.51
Textile Apparel Policy 2020-2025, launched by Ministry of commerce, promises to boost value-added exports and
make Pakistan a major player in textile supply chain 0.0700 2 0.14
Threats
Pakistan’s overall global market share in textile and garment industry is dropping from last 2 years. It has dropped
from 2.25% to 1.75%. 0.0800 2 0.16
Pakistan sees 9.95% decline in textile export in Q1 FY24 0.0400 2 0.08
Energy prices fluctuation (RLNG & electricity can escalate operational expenses for textile manufacturers) 0.0700 3 0.21
Rising raw material costs 0.0700 2 0.14
The rising number of global competitors in the international market intensifying competition 0.0900 4 0.36
Total 1.0000 3.06
Home Textile-IFE (Internal Factor Evaluation)
Strengths
Impactful online presence due to responsive and user friendly website 0.0630 3 0.19
Usage of latest textile machinery 0.0610 3 0.18
Competitive labor cost, contributing to cost effective production 0.0460 3 0.14
Emphasizing on wellness aspect for health conscious consumer 0.0500 3 0.15
Greater market share in hospitality-industry 0.0200 3 0.06
Weaknesses
Changes in international trade policies, imposition of tariffs, trade barriers can affect the ease of exporting products 0.0120 1 0.01
Polyester cotton used in home textile is a synthetic fiber and is not biodegradable 0.1380 1 0.14
Presence of numerous global competitors 0.2490 1 0.25
Limited number of outlets 0.1920 1 0.19
Reliance on energy intensive process affecting production cost 0.1690 1 0.17
Total 1.0000 1.48
25