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INTRODUCTION TO MANAGEMENT
BCA 5th Semester
By: Puskar AryalCouise Title: Introduction to Management (3 er.)
Course cade: CAMG 304
YeauSemestr: IY
Class load: 3 Hrs/Week (Theory: 3Hrs)
Course Objectives
This course aims to impart the basic management knowledge, and skills to the shudents 60 a6 to
‘enhance thei managerial capabilites and enable ther to apply in the practical ld.
Course Description
‘This course contains Introduction to Management, perspectives in management thought, emerging
issues and challenges in maragement, management function like planning, leading, contrlling,
organizational chang: and development, communication, emerging issues in quality management,
technology and management
Course Contents
‘Unit 1: Introduction Lad
‘Management: concepts, meaning and functions. Types of managers. Managerial roles and
skills, Organization and management, Changing perspectives of organization,
‘Unit 2: Perspectives in Mat nt LH?
‘Classical Perspective: seieific management, administrative management and bureaucracy.
Behavioral Perspective: Hawthorne sies, human relations movemeni, and emergence of
organizational behavier, Quartative Penpestive; management science and operations
management. Integrating perspectives: systems and contingency perspectives. Emerging
management issues and challenges,
Unit 3: Planning and decision making unt
Concept of planning, Levels of Planning: Strategic, Tastcal and operational, Steps in
Planning. Tools for planning. Decision Making: meaning, types and process, Decision
‘making conditions ~ certainty, risk and uncertainty,
Unita: Organizing LH
Concept of organizing, process and principles of organizing. Organization Architecture:
vertical differentiation ~ tall versus flat hierarchies, horizontal differentiation ~ functional
Structure, multidivsional sructre, geographic structure, and matrix structure. Autjgrity:
line authorty and staff authority. Delegation of authority. Com
ght
We,
i *,
Be 4‘in Devon: mesing, reasons, advuniages and disadvantages. Stafing: concept and
importa,
Unit 5: Lending and communication ut
Concept ant quaies of Kelp. Temsfomainal and tsacional eae,
Lexdenip Sty: auoertc emasrate, and pricptive. Concept of maagcil eis
‘Motivaion: concep, impoance, and tcchngucs. Commurication: meaning, proces, and
eworts.Typeof etmmunlewio, Bars wefltive communication,
total quay managemest Lis
‘Concept, purpose, Proce and types of cools. Essentials of eetive contol systems.
‘Col ols andtechniques. Quai: Concept and importance Total Quality Management
concep, ciriponents, principles, tools and techniques, Emerging fisues in quality
sminagenet
Unit 7 Organizational Change and Development us
Cncept and rare, forces, paradigm shifts and areas (stuctre, technology, busines
process an behivion) of onniztional change, Resistnce to charge. Overcoming
resistance to chase, Concept of Oranzationa Development
Unit 8: Technology, Organization and Managereat uu
‘Concept oftechacigy, approaches to ehnology and orgatizaton social networking, we
of Uechtoogy in people management,
References
‘Chces W.L. Hil and Steen L. MeStae, Pips of Managemen, Taa McGraw-Hill
Company, New Delhi,
‘lin, Ricky W, Management, AITBS Publsher and Distributor, Kew Del,
He, MA. 15. Black and Forte, L.W., Managemen, Pearson Eéveabon, New Delhi
Li M. Management and orgenzatonal Behaviour, Person, New Deli
Evaluation:
Internal Assessment; 40 mark
External Asiessment: 60 aris
‘Toia; 100 marks
‘Teaching methods: The reajr teaching methods include the ease analysis, project work, term
pet, assgrment, an qu, Th Inructor did the learsng strategies based onthe rue of
seioelass. h
ry
ee %
mn.
7"UNIT 1: INTRODUCTIONManagement: Concept and Meaning
* Manage-Men-T(tactfully)
* Optimal Arrangement of resources
* Management is the art and process of getting things
done through others,
* Management is to manage human and other
resources tactfully for the achievement of
organizational goals.
* [tis an exercise of harmonizing men, money,
machines, materials and methods towards fulfilling
the defined objectives.Features/characteristics of Management
Goal oriented
Universal activities
Social process
Job focused
Dynamic activity
Group activity
Distinct process
Both science and art
A profession
Multi-disciplinary in nature
intangibleFunction of Management
* 1, Planning:
* Thinking before doing
* Planning is deciding in advance what is to be done
and intellectual course of action to be taken to
achieve predetermined goals in time,
* Itinvolves selecting the objectives, policies,
procedures and program to achieve a desired result.* 2. Organizing
* Itis concerned with Setting the structure and
framework and arranging resources to perform
required activities.
* Organizing is the process of identification of major
activities, grouping them into units, assignment of
work to staff and delegation of authority.
"3, Staffing
* Staffing is the process of determination of manpower
and recruitment, selection, appointment and
placement of right person to the right job.* 4 Directing
* Directing is the implementation part of managerial
function which involves providing instructions and
guidance to the subordinates.
* 5, Supervision
* Supervision is the direct and immediate guidance to
the subordinates to ensure the execution of assigned
work,
* 6, Motivation
* Motivation is the process of stimulating subordinates to
achieve predetermined goals,* 7. leadership
* Leadership is the art of influencing other's behavior
and performance.
* Itis ability to persuade subordinates to make them
work willingly to achieve desired goal.
* 8, Communication
* Communication is the process of transmitting ideas
and information from one person to another,
* Itis an exchange of facts, opinions, ideas and views
among the people,* 9. Coordination
* Coordination is the process of integrating all the
units and departments of an organization.
* Itis the process of orderly arrangement of group
effort to provide unity of action for the attainment of
common goal.
* 10. Decision making
* Decision is a choice from various alternatives.
" Itis selection of the best alternative to achieve
organizational goal.* 11, Controlling
* Controlling is the measurement and correction of
performance to achieve planned target,
* Itis the process of setting a standard, measuring
performance, comparing actual performance with
planned performance and taking corrective action so
that defined goals can be achieved in defined time,Types of Managers
* A. Onthe basis of Level of Management
* 1. Top level Managers
* Highest level of managerial hierarchy
* Brain of management
* Final source of authority
* Perform complex and varied nature of job
* They work long hours and spend much of their time in
meetings and decision making.
* Responsible for the performance of entire organization.
* Ep. Chief executive officer, chairman, president, managing
director, general manager.* 2, Middle Level Managers
* They are link between top level and lower level
managers.
* Itimplements plans, policies and strategies to
achieve goals,
* Itreport top level manager and supervise lower level
managers.
* Itsets goals and action plans for department.
* Itrequires more human skills,
* Eg, Departmental heads like production manager,
marketing manager, personnel manager, finance
manager, procurement manager, public relation
manager.* 3. Lower Level Manager
* First line manager/ operating level manager
* Itimplements action plan of department.
* It directly supervise the activities of operative
workers and reports to middle level manager.
* Itsets target and standard for each employee.
* Itarrange tools
* It trains and motivate employee
* It maintains discipline in work place.
* Itrequires more technical skills.
* Eg. Supervisors, foreman, and section heads like,
sales officer, account officer, superintendents and
other operational heads.* B. On the basis of Nature or Managerial jab
* 1 Generalist Manager
* It performs all types of managerial function on the
basis of requirement,
* They do not specialize in any specific area but looks
after the overall activities of the organization.
* They have over work load,
* Eo. Chief executive officer, president, general
manager, etc,* 2. Functional Manager
* They perform the function of their specific
department or unit.
* Their authorities, duties and responsibilities are
already described in the job description.
* Ee. Department heads like production manager, sales
manager, finance manager, research and
development manager, public relation manager etc.3. Staff Manager
* They are experts and professionals in a specific area
of business.
* They play the role of advisors to both generalist and
functional manager.
* They are not given specific formal position in the
organization.
* They provide guidance and suggestion.
* Eg. Legal advisor, external auditor, management
consultant etc.Managerial Roles
* Managerial roles means specific categories of
managerial behaviour.
* During 1970's, Henry Mintzberg, a prominent
researcher determined that managers serve in
10 different roles but are closely related to
each other.
* These 10 roles have been grouped in to 3
major categories, they are:* A Interpersonal Role
* Itis concerned with maintaining formal and informal
relation with employees and with public at large.
' 1. Figurehead: Managers perform duties that are
ceremonial and symbolic in nature, like greeting the
visitors, distributing gift, attending ceremonial
functions etc.
* 2. Leader: Manager perform official function. Itis
essential to maintain discipline and efficiency among
the employee of the organization, Leadership role
involves directing, motivating, leading and
controlling.
* 3, Liaison: Manager work as connecting link between
their organization and outside institutions or people.
It helps to maintain social and business relation with
outsiders,* B. Informational Role
* It consists of receiving, collecting and circulating non-
routine information,
* 1, Monitor: this role involves receiving information
about internal and external events. Formal and
informal contacts are useful for collecting
information.
+ 2. Disseminator: It involves transmitting information
to the members of the organization. It may relate to
the internal operation and external environment.
* 3, Spokesperson: Manager formally relays
information to the outsiders. The manager explains
the view point of the organization on significant
matters and answers the queries of the people.* C. Decisional Role
* tis concerned with choosing a best solution of a
problem from various alternatives,
* 1 Entrepreneur: It involves initiating change and
taking risk for better result. The manager develops
new ideas and strategic methods for
implementation.
* 2. Disturbance handler: it involves taking corrective
action when the organization faces unexpected
disturbances like grievance, conflict, strike, lock-up
etc. The immediate step to be respond quickly and
bring back normally.* 3, Resource Allocator: The manager has to allocate
the scarce resources in various department and units
where they are most needed. Resource includes
men, money, material, machine and time.
* 4 Negotiator: The manager bargain with other unit
or individual to obtain advantages for his unit. It may
concern with resources, work, performance,
objectives etc.Managerial Skills
* Skill is ability or proficiency in a particular task.
* If managers have the necessary managerial
skills, they will probably perform well and be
relatively successful in their profession,
* Itis learned and developed.
* In 1970, Robert L. Katz researched and found
three essential skills or competencies among
managers.* 1, Conceptual Skill
* tis theoretical knowledge and mental ability.
* Conceptual skill is the ability to analyze and diagnose
complex situation or problems.
* Itis necessary for top level management.
* 2, Human Skill
* Itis concerned with understanding people.
* Human skill is the ability to work with subordinates,
* Managers should know how to motivate,
communicate, lead, inspire and trust subordinates.
* Itis necessary for all level managers, basically middle
level managers.* 3, Technical skill
* Itis specialized knowledge and ability to perform
within the specialty,
* Technical skills refer to the ability and knowledge in
using the equipments, techniques and procedures of
specific work.
* Itis necessary for lower level managers and staff
managers.
* Engineers, doctors, chartered accountants, musicians
and production managers need such skills.Organization and Management
* Organization
* Organization is an association of two or more
individual formed to achieve common goal.
* It is a collection of people working together in a
division of labor to achieve a common purpose.
* It is useful for a job that can not be performed by a
single person can be performed effectively in a
group.
"Eg. Organization for business, social, politica,
Religious, clubs ete.* Management
* Manage-Men-T(tactfully)
* Optimal Arrangement of resources
* Management is the art and process of getting things
done through others,
* Management is to manage human and other
resources tactfully for the achievement of
organizational goals.
* [tis an exercise of harmonizing men, money,
machines, materials and methods towards fulfilling
the defined objectives.Comparison Management with Organization
* Management run the organization.
" Managers are the drivers and organization is the
engine.
* Highly de-centralized organization, management is
required.
* Chaos (disorder) in the organization without
management.
* Organization need managerial skills.
* Organization is backbone of management.* Organization need management in making their
organizational structure.
* Link of management and organization is the most
important role in efficiency, productivity and success
of an organization,
* Both are incomplete without each other.Changing Perspectives of
Management
* The rapid development of technology, change in
social expectations, political influences and
economic change , force the organization to
perform their business activities in distinct ways.
* They have to modify their existing business lines
and also need to search for new lines of business
on the basis of social demand and expectation.
* The following are the changing perspectives of
present organization.* The environment is dynamic and changes
according to time, which creates threats and
opportunities to the management.
* The management performs its functions
within the changing environment.
* The managers must be able to adjust to the
emerging new challenges.
* Following are the major challenges for
management.e
. Globalization
Rapid development in transportation and
communication, and economic interdependency
has tied the people of the world.
Globalization brings the concept of competition
among the entrepreneurs of the world.
Think globally, act locally.
2. Workforce diversity
* There is the tendency of involvement of
heterogeneous nature of employees in an
organization who represent different age, gender
and ethnicity.
* Preservation system on employment.3,Empowerment employees
* Participation of employees in planning and
decision making has evolved.
* Trade unions.
4 Technological development
* Itis ever growing and an emerging perspective
in every organization.
* It develops the concept of competitive
environment.5, Knowledge management
* Knowledge is power and present society is
based on knowledge,
* Managers need to manage knowledge of
subordinates and hire knowledge from
outside sources to fulfill social expectations.
6. Development of environmentalism
* Deforestation, global warming, depletion of
ozone layer, toxic wastage and pollution of
land, air and water has drawn the attention of
the society.
* The manager has the challenge to develop
creative way to make profit without harming
the environment in the process of production.7. Quality and productivity
* Increase output with maintaining quality.
* Quality supports to maximize productivity and
which ultimately minimizes per unit cost.
8, Ethics and social responsibility
* Ethics is an individual's personal belief about
what constitutes right or wrong.
* Social responsibility is a set of obligations, a
manager has to and enhances in the society in
which he has to function.9, Innovation and change
* Innovation of new knowledge and change in
expectations of stakeholders are increasing,
* Managing change is a critical challenge to the
managers,
10. Multi cultural effect
* Involvement of multi cultural people having
different traditions, values, social attitudes,
religious believes and living standards create
new challenge to managers.