CONSUMER
CONSUMER
CONSUMER
▪ A consumer is a person or a group who
intends to order, or use purchased
goods, products, or services primarily
for personal, social, family, household
and similar needs, who is not directly
related to entrepreneurial or business
activities.
CONSUMER RIGHTS
▪ The Right to Basic Needs
▪ The Right to Safety
▪ The Right to Information
▪ The Right to Choose
▪ The Right to Representation
▪ The Right to Redress
▪ The Right to Consumer Education
▪ The Right to a Healthy Environment
Right to Basic Needs
This refers to the right to have access to
basic, essential goods and services such as
adequate food, clothing, shelter, health care,
education, public utilities, water and
sanitation.
Right to Safety
This is the right to be protected against
products, production processes and
services that are hazardous to health or
life.
Right to Information
This refers to the right to be given the facts
needed to make an informed choice, and to
be protected against dishonest or misleading
advertising and labelling.
Right to Choose
This refers to the right to be able to select
from a range of products and services,
offered at competitive prices with an
assurance of satisfactory quality.
Right to Representation
This is the right to have consumer
interests represented in the making
and execution of government policy,
and in the development of products
and services.
Right to Redress
This means that consumers have the right
to receive a fair settlement of just claims,
including compensation for
misrepresentation, shoddy goods or
unsatisfactory services.
Right to Consumer Education
This refers to the right to acquire knowledge
and skills needed to make informed,
confident choices about goods and services,
while being aware of basic consumer rights
and responsibilities and how to act on them.
Right to a Healthy Environment
This is the right to live and work in an
environment that is non-threatening to
the well-being of present and future
generations.
CONSUMER
BEHAVIOR
Consumer Behavior
Consumer behavior is the study of
consumers and the processes they use to
choose, use (consume), and dispose of
products and services, including consumers’
emotional, mental, and behavioral responses.
GOODS AND
SERVICES
Goods and services are the output of an
economic system. Goods are tangible
items sold to customers, while services
are tasks performed for the benefit of
the recipients. Examples of goods are
automobiles, appliances, and clothing.
Examples of services are legal advice,
house cleaning, and consulting services.
Hierarchy of Needs
THANK YOU
