TABLES OF CONTENT

CHAPTER SL:NO TITLE PAGE NO:

CHAPTER-1 INTRODUCTION

CHAPTER-2 INDUSTRY PROFILE

CHAPTER-3 COMPANY PROFILE

CHAPTER-4 PRODUCT PROFILE

CHAPTER-5 SWOT ANALYSIS

CHAPTER-6 CONCLUSION

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 CHAPTER-1:INTRODUCTION

The world of retail is a dynamic and ever-evolving industry that plays a pivotal role in the

global economy. As a student of Retail Management, I had the privilegeof embarking on a

30-day internship that provided me with a firsthandandimmersive experience within this

vibrant sector. This internship not only servedasapractical extension of my academic

knowledge but also allowed me to witness thecomplexities and nuances of the retail business

up close. During my internship, I had the opportunity to work with [KHADHI BHAVAN], a

prominent player in the retail industry known for [retailing ]. Overthe course of one month, I

had the chance to observe, participate, and contributeto various aspects of the retail

operations at [KHADHI BHAVAN]. Thisreport encapsulates the valuable insights,

experiences, and lessons gainedduringthis period In the following sections, I will provide an

overview of the company, adetailed account of my internship experience, the tasks and

projects I was involvedin, the challenges faced, and the lessons learned. This report serves

asacomprehensive documentation of my journey as an intern, reflecting the practical

application of the theories and concepts I've learned throughout myRetail Management

course. I am grateful for the opportunity to have been part of [KHADHI BHAVAN], and I

am confident that the experiences shared in this report will contribute tomygrowth as a future

retail professional. It is my hope that this report not only serves as a testament to my

dedicationandenthusiasm for retail industry but also as a valuable resource for anyone

interested 7 in understanding the intricacies of retail management. Feel free to

customizeandexpand upon this introduction to better suit your specific internship

experienceandreport requirements.

STORY OF KHADHI

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Khadi – “The Pride Of India” During pre-independence era the movement of khadi

manufacturing gained momentum under the guidance of father of nation Mahatma Gandhiji.

This movement of khadi manufacturing and wearing started as to discourage the Indians from

wearing of foreign clothes. Irinjalakuda Khadi Producer’s Industrial Co-operative Society is

an organisation that stabilises and strengthens Khadi work, established in 1959. It is certified

by All India Khadi and Village Industries Commision.

ABOUT KHADHI BHAVAN

The Khadi and Village Industries Commission (KVIC), MSME is a statutory body formed by

the Government of India, under the Act of Parliament, 'Khadi and Village Industries

Commission Act of 1956'. It is an apex organization under the Ministry of Micro, Small and

Medium Enterprises, with regard to Khadi and village industries within India, which seeks to

- "Plan, Promote, Facilitate, Organize and Assist in the establishment and development of

Khadi and village industries in the rural areas in coordination with other agencies engaged in

rural development wherever necessary." At KVIC, different directorates have been

established in order to coordinate diverse functions like training, marketing & sales,

employment, finance & budget and research & development.

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To contribute towards Prime Minister's vision of "Aatmanirbhar Bharat", Khadi & Village

Industries Commission (KVIC) has decided to come up with its own official e-Commerce

portal to provide digital market to all stakeholders to sell products globally and to popularise

Khadi and Village Industries products. A special purpose company has been incorporated,

i.e., KVIO Ventures Private Limited under public-private partnership with Khadi & Village

Industries Commission (KVIC) to sell products produced by Khadi & Village Industries

Institutions affiliated with KVIC, KVIB, REGP, PMEGP Units, SFURTI clusters or any

other unit recognized by KVIC/KVIB under the brand/trademark name of "Khadi India".

KHADHI INDIA LOGO

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OBJECTIVE OF THE STUDY

• To learn the working culture and trend patterns followed at a retail store.

• To study the ways to attract the customers to store.

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• To study the formulation of different marketing strategies.

• To learn about customer behaviour.

• To study about the brand influence among the customers.

• To study about to understand the behaviour, culture, ecology, psychology, theories of the

organization.

PERIOD OF THE STUDY

Stared on 01-02-2024 to 02-03-2024

LIMITATION OF THE STUDY

 They were not ready to disclose some of the major information.

 Mostly secondary data used for analysis.

 There was no detailed information regarding the organization in the internet.

 The time constrain was a limiting factor, as more time was required to carry out study on

other topic

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CHAPTER -2 INDUSTRIAL PROFILE

The Khadi and Village Industries Commission (KVIC) is a statutory body formed in April

1957 by the Government of India, under the Act of Parliament, 'Khadi and Village Industries

Commission Act of 1956'. It is an apex organisation under the Ministry of Micro, Small and

Medium Enterprises, with regard to khadi and village industries within India, which seeks to -

"plan, promote, facilitate, organise and assist in the establishment and development of khadi

and village industries in the rural areas in coordination with other agencies engaged in rural

development wherever necessary.". In April 1957, it took over the work of former All India

Khadi and Village Industries Board. Its head office is in Mumbai, whereas its six zonal

offices in Delhi, Bhopal, Bengaluru, Kolkata, Mumbai and Guwahati. Other than its zonal

offices, it has offices in 28 states for the implementation of its various programmes

Khadi, (pronounced Khādī) refers to hand-spun and hand-woven cloth. The raw materials

may be cotton, silk, or wool, which are spun into threads on a charkha (a traditional spinning

implement). Khadi was launched in 1920 as a political weapon in the Swadeshi movement of

Mahatma Gandhi. Khadi is sourced from different parts of India, depending upon its raw

materials - While the silk variety is sourced from West Bengal, Bihar, Odisha and North

Eastern states, the cotton variety comes from Andhra Pradesh, Uttar Pradesh, Bihar and West

Bengal. Khadi poly is spun in Gujarat and Rajasthan while Haryana, Himachal Pradesh and

Jammu and Kashmir Karnataka are known for the woolen variety. There are a wide range of

Khadi personal care products manufactured in Uttarakhand Khadi Products - Handmade and

Natura

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CHAPTER-4 COMPANY PROFILE

Khadhi Bhavan Kodungallur, Thrissur: A COMPANY PROFILE

The craze for readymade garments in India has witnessed an unprecedented surge,

reflecting a dynamic shift towards convenience, style, and a rapidly evolving fashion

culture. With a blend of traditional and contemporary designs, readymade garments

have become a fashion staple, catering to the diverse tastes of the Indian populace.

Selecting the right provider for readymade garments is crucial for meeting diverse

fashion needs with quality and reliability. In the realm of readymade garments,

Khadhi Bhavan emerges as a symbol of excellence, dedicated to delivering top-notch

services for various fashion requirements. Their commitment to perfection and years

of experience ensure that your quest for reliable readymade garments concludes here.

Whether you are looking for everyday wear, special occasion outfits, or custom

designs, trust Khadhi Bhavan to provide the best-in-class readymade garment

solutions.

Location and Overview

Situated in Thrissur, Khadhi Bhavan is strategically located in the heart of Kodungallur.

Services Offered

At Khadhi Bhavan, a diverse range of readymade garments tailored to various fashion needs is

offered. With a commitment to quality and innovation, Khadhi Bhavan has been a trusted provider in

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the industry for years. Their team of experienced professionals ensures that each garment is precisely

designed and crafted to complement specific preferences. The style and performance of Khadhi

Bhavan readymade garments make them the preferred choice for customers.

They also offer amenities like Shop In Store,, ensuring a comprehensive and enriching experience for

their clients. With a focus on customer comfort and satisfaction, these amenities are thoughtfully

curated to elevate your interaction with their services.

Why Choose Khadhi Bhavan?

Khadhi Bhavan's profound understanding of the intricacies of diverse fashion preferences sets them

apart in the field of readymade fashion. They consistently demonstrate their commitment to ensuring

that every detail of the readymade garments is meticulously crafted to perfection, meeting and

exceeding the expectations of their clients. Khadhi Bhavan's remarkable reputation, with a rating of, is

a testament to the unwavering satisfaction of their clients. Their dedication to maintaining the highest

standards of product quality and service is unwavering, guaranteeing garment solutions that exceed

your expectations. In the intricate world of readymade garments, Khadhi Bhavan emerges as a trusted

partner, a beacon of reliability, and a guarantor of fashion solutions that meet your diverse needs.

Their prime location, coupled with their wealth of experience and unwavering commitment to

perfection, makes them the ideal choice to fulfil your readymade garment needs.

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CHAPTER-4 PRODUCT PROFILE

KHADHI PRODUCTS

The use of Khadi also conveyed a powerful message that Indians could be self-reliant and

live with dignity in the most trying of circumstances. The fabric still remains a tool of

economic freedom and a means of livelihood with dignity for many, particularly in the rural

areas. Khadi and village industries occupy the most important place in the country's economy

after agriculture.

WHAT WE DO?
QUALITY ASSURANCE
Being a quality centric organisation we lay paramount importance in maintaining quality in

our entire range of Khadi Products.

ECO-FRIENDLY
Being a quality centric organisation we lay parThe making of khadi is eco-friendly since it

does not rely on electric units and the manufacturing processes do not generate any toxic

waste products.amount importance in maintaining quality in our entire range of Khadi

Products.

VERSATILE FABRIC
This natural fabric is a very versatile. It can keep you cool in summers and it wraps you warm

in winters and gives a beautiful and stiff look.

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MISSION
The Irinjalakuda Khadi is charged with the planning, promotion, organisation and

implementation of programs for the development of Khadi and other village industries in the

rural areas in coordination with other agencies engaged in rural development wherever

necessary. Our missin is to popularize Khadi among masses and to create self-reliance

amongst the rural population.

VISSION
The social objective of providing employment. To provide good value for the customers and

to improve the working and living conditions of textile communities in India. The economic

objective of producing saleable articles. The wider objective of creating self-reliance

amongst the poor and building up of a strong rural community spirit.

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CHAPTER-5

S.W.O.T ANALYSIS

STRENGTH

Khaadi owns a innovative culture in clothing industry.

They have the strong supply chain and distribution strategies.

Khaadi always have new arrivals in approximately two weeks.

They have the good customer loyalty and satisfaction level.

Khaadi has a high worth of its brand in the market.

Khaadi has a good drape and great potential.

Their promotional activities is capturing a huge amount of their target market.

WEAKNESS

Khaadi has lack awareness of foreign brands.

Khaadi’s clothing line for men is weak comparatively.

Their cost structure is high.

Khaadi lacks in number of artisans and provides low wages to the existing artisans.

They usually do not have funds for their brand.

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OPPORTUNITIES

Only 4% of Khaadi is contributed in India’s annual fabric production, so it can be

increased.

They can have the new product of good quality.

They can achieve new markets to target.

They can increase their online presence more.

They can perform good in men’s market.

THREATS

Khaadi has the huge and intense competition.

Its traditional method of weaving cloth can create harm for its brand.

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RESULTS AND DISCUSSIONS
Production, sales, and employment are evaluated separately with the help of trend lines

and analysis made with the use of correlation and regression. In this paper, the researcher

attempted to examine the relationship between production with respect to sales and

employment. Sales have been found to be significant for production, but employment has

not, therefore we removed it from the model.

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 CHAPTER-6

CONCLUSION

This report is all about overall organizational study at ‘KHADHI BHAVAN' It contains every detail’s

on the organization, the products, services, competitors. My significant aim of this organizational

study different concepts related totherespective products. Even though I faced some difficulties. By

this organizational study on ‘reliance smart superstore’. I came to knowthat they focus in listening to

customer needs and being innovative. They have a wideand variety range of products provided to the

customers. The organization is alsoconcerned about their employees whether they meet their

requirement likeincentives. From this I conclude that my experience in this organization gave alife-

long lessons / experiences and also, I got to know many information on current fancy industry and

competitors.

Khadi‘s toughest task is to mimic the counterfeit products sold globally as khadis, from

brands, handlooms, mould made and ethnic markets. Thus,khadi opens up the entire

market to immigrant goods, allowing it to be filled with items and brands as well as a

service renowned for its rich history and nostalgic value. It can be difficult and lucrative to

create new, market driven for teens whom are fashion aware. To maintain stable earnings,

boost profits, and keep the artisans in a state of flux, it‘scritical to pay attention on schedule

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and in full. In khadi and village industries of India the sale and production are effectively

correlated. In khadi and village industries sales make a larger contribution to the expansion

and growth of output level.In conclusion, due to the region's enormous untapped potential

for natural resources, labour, and its geographical limitations that prevent the

establishment of heavy industries, Khadi and Village industries are a foundation for rural

industrialization in India.

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