BM2313

PERFORMANCE TASK

General Guidelines:
• Propose a business idea/concept based on your preferred category (as explained below).
• Think of an innovative product/service with an income potential that relates to your interests and
passion or meets an unfulfilled need in the community (see tips for generating a business idea).
• Note that the Performance Tasks in The Entrepreneurial Mind are interconnected, so keep a soft
copy of the outputs for future reference. The concept paper shall be completed as the course
progresses.
• Here are the detailed requirements (section I of the outline) for this term's Performance Task:
1. Each group must pitch the business idea to the class by Week 4. Once the proposed
product/service is approved, you may proceed with the following requirements.
2. Describe the features/functions/customer benefits of your proposed product/service.
3. Craft a unique selling proposition (USP) or the exceptional value that makes your product/
service better than the competition. USP can be based on product characteristics, price
structure, placement strategy (location and distribution), or promotional strategy.
4. You are required to submit a narrative (hard copy) of section I on or before the Preliminary
Examination.
• Review guidelines and tips for sales pitching, public speaking, and PowerPoint creation.
Business Categories
• Food and beverages. The food industry comprises meat and fish processing, fruit and vegetable
preservation, milling, baking, biscuit making, pasta manufacturing, sugar processing and refining,
chocolate making and confectionery, and oils and fats processing. On the other hand, the beverage
industry includes brewing, milk processing, and distilling and manufacturing carbonated sodas, water,
and other beverages.
• Non-food commodities. These are often classified into two (2) main groups: routine consumables and
non-consumables. Routine consumables include soap, firewood, fuel, sanitary, health, and education
supplies. Conversely, non-consumables are long-life items that include mattresses, blankets, plastic
sheeting, tents, building materials, kitchen sets, sleeping mats, and farming tools, among many
others.
• Service. It comprises various service industries, including warehousing and transportation,
information services, professional services, health care and social assistance, arts, entertainment, and
recreation. Major companies within the transportation services sector include airlines, trucking,
railroads, and waterborne transportation (Hoovers, n.d.). Other companies providing services include
hospitals, recreational spas and salons, and consultancy firms.
• Technology. Some examples of technology-based companies include a business that engages in the
manufacturing and distribution of digital electronics. Examples are simple appliances, energy-saving
light bulbs, integration of solar energy systems and automation for practical uses, and the
development of simple hardware. On the other hand, software (simple mobile applications, game
development, etc.) and Internet-related services (e-commerce, mobile applications).
• Equity of Access and Inclusivity. The product or service should address challenges related to
accessibility and promote a diverse and inclusive user experience. The project is all about
making things fair and welcoming for everyone. Inclusive products drive innovation and

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provide long-term value to customers and the business. It has three (3) elements:
accessibility, usability, and co-creation (Rao, 2023). Accessibility means the product/service is
available to everyone, including people with disabilities. Usability refers to how easy and
efficient the product/service to interact with. Co-creation means involving all potential users
in the product/service design.

• Green Technology. This refers to using science and technology to reduce human impacts or
carbon footprints on the natural environment (Kenton, 2022). Whether it’s saving energy,
reducing waste, or finding new ways to protect nature - the mission is about positively
impacting the environment. It could be a solar-powered gadget, an app that reduces waste,
or a futuristic way to make our world greener.

• Agriculture and Nutrition. With the growing innovative approach in agribusiness,

hydroponics has gained popularity as a soil-less technique to revolutionize agriculture,
offering sustainable solutions for urban farming and optimizing crop yields in controlled
environments. Imagine having a tech tool for farmers. Think of a smart way to grow food at
home or a product that combines nutrition and delicious taste. Why not nurture those
agricultural and nutritional aspirations to fruition?

Tips for Generating a Business Idea

1. Personal skill set. Evaluate your marketable skill set and identify which skill is a potential business
venture. For example, if you are good at cooking, you may develop a new recipe for a particular dish
or dessert. As more people switch to healthy lifestyles and diets, you may create a healthy alternative
for some dishes.
2. Current events. Research market trends and industry news that may have business possibilities. For
instance, lockdowns brought on by the COVID-19 pandemic transition many businesses to online
selling, which can be an opportunity and a platform for the marketing aspect of your proposed
venture.
3. Invention. Analyze an existing market need and position a product or service that will meet the
identified need.
4. Product improvement. Experiment and put a product through an additional process, add services to
a product or combine an existing product with other products to increase its value. Some examples
of product-service hybrid are as follows: the iPod of Apple combined with the iTunes service, copiers
and printers bundled with maintenance or customer support services, and commercial establishments
that offer door-to-door, free delivery of items. Another example of product improvement is the Ariel
powder detergent and Downy fabric conditioner combined in a single product.

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Concept Paper: Outline

I. Products and Services
A. Product/ Service Description
1. Product or service features
2. Customer benefits
3. Unique Selling Proposition (USP)
II. Business Model Canvas

III. Strategy Canvas

A. Existing Competitors
1. Who are they?
2. Competitors’ strengths
3. Competitors’ weaknesses

B. Top Competitor: Value Analysis

High
Focus on Value Element

Low

Value Elements

IV. Bibliography (American Psychological Association [APA] writing style guidelines;

[Link]

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Culminating Presentation: Sales Pitch

After completing the requirements of the Concept Paper based on the outline above, you are now ready
to deliver a SALES PITCH.
See the important guidelines below:

15-MINUTE PRESENTATION FLOW

I. Introduction (three [3]-minute sales pitch)
a. Begin the presentation with an impressive elevator speech that stirs the audience's attention.
A video demonstration of how the product works or benefits the customers can be an
interesting addition to this part.
b. The sales pitch's context could be your proposed business's relevance. Think about the guide
questions below:
• Does your proposed business solve a social problem/issue such as environmental
pollution, poverty, unemployment, malnutrition, unequal opportunity, etc.?
• How does your product work? Why is it beneficial to its users? Why would customers
want to purchase your product or avail of your services? What makes you different? What
makes your business stand out and unique among other existing firms?
• What is the corporate social responsibility (CSR) of your business? Does it support local
communities, adopt sustainability, engage in charity work, etc.?
c. With these things in mind, establish a foundation to your audience that your proposed
product/service is not created just for the sake of making one but to benefit society or
particular individuals/communities/groups of people.
d. Read the pointers for a good sales pitch and public speaking tips below.
e. Remember to avoid content that exudes violence, anger, and other materials that some
viewers may find disturbing.
II. Presentation Proper (12 minutes)
a. The following sections of the Concept Paper can serve as the highlight of your presentation:
• Business Model Canvas covers each element and its relevance to the proposed product/
service idea/ concept.
• Strategy Canvas highlights the top three (3) competitors of the proposed product/
service. Then, it presents the value analysis in comparison with the top competition.
b. Since you only have 15 minutes to present, do not discuss the paper section by section. Stick
to the recommendations above. DO NOT FORGET to bring the product prototype or show the
service model design of your business during the culminating presentation.

Note that you may use whatever software for the presentation, such as MS PowerPoint, Prezi Business,
Canva, Google Slides, etc. You are strongly encouraged to be creative and discover your inner passion!

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Sales Pitch Pointers

• Know your product or service well. Master all the product or service attributes that can be useful to
customers.
• Avoid giving a canned pitch. Create a unique presentation that will catch the interest of the panel
members (customers, potential investors, etc.). A canned pitch pertains to a generic idea that does
not consider the customer.
• Tell a story with your pitch. Tell an anecdote or personal story about a product or service that aims
to hook the customer’s emotions.
• Use simple language. Use clear and easy-to-understand sentences so customers can quickly grasp the
message of the sales pitch.
• Keep it short. Maintain a short pitch that will impact the customers/investors. The pitch must be
limited to the name of the product or service and the personal gain customers will acquire from buying
it.

Public Speaking Tips

1. Know your audience. Knowing the audience helps establish a connection, identify the right words to
say, and determine the appropriate tone of voice in delivering the message.
2. Visit the physical/virtual room beforehand. If the presentation is being held outside of class, the
presenter must visit the location beforehand to prepare his/her mind. Get acquainted with the
environment.
3. Practice makes perfect. The presenter will only feel fully confident by practicing many times, both on
his/her own and in front of others. Practice, practice, practice!
4. Observe other speakers. Adapt the strategies of famous leaders or co-students (who typically do well
in presentations) in delivering their messages.
5. Smile. Paint a smile to appear warm and inviting.

PresentationTips
1. Use key phrases. Choose key phrases and terms displayed throughout the PowerPoint presentation.
These can be phrases that illustrate the general idea or concept of the presentation and items that
the audience will likely remember afterward.
2. Limit the number of slides. Too many slides may cause the presenter to rush through them to finish
on time. Include key points on a slide and take time to talk about them. Consider setting one (1) slide
per one (1) minute of speech.
3. Plan slide layouts. Plan how the information will be displayed on the PowerPoint slides. Titles should
be at the top, and bullets underneath. The presenter may consider adding title slides when
transitioning to a new topic.
4. The right fonts. Choose an easy-to-read font such as "Arial" and "Calibri." Stick to two (2) different
fonts to keep the presentation clean.
5. Choosing colors and images. Use contrasting colors: light on dark or dark on light. Choose the main
color to use throughout the presentation. Select quality images and make sure to cite their sources.
6. Use attractive visual aids. Keep the presentation exciting and the audience awake by adding visual
aids to the PowerPoint. Add captivating photos, data representations, or infographics to illustrate the
information.
7. Don't read straight from the notes. Avoid reading straight from the notes. Try looking up often or
memorizing portions of the presentation.

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8. Avoid too much text. PowerPoint was made for images and bullets, not for the entire speech to be
written in paragraph form. Overwhelming text can lose the audience's interest and understanding.
9. Try a theme. Find a suitable theme for the presentation to keep it interesting, professional, and
relevant.
10. Be careful with transitions and animations. Avoid adding too many animations and transitions, as it
may end up being distracting in the presentation.

Schedule of Activities
Product/Service Proposal Pitching Week 4
Section I Submission Week 5
(Products and Services)
Section II Submission Week 8
(Business Model Canvass)
Section III Submission Week 10
(Strategy Canvass)
Concept Paper Revision and Week 15
Sales Pitch Presentation
Prototype and Revised Paper Submission Week 16
Business Simulation (online/onsite selling)
Business Simulation (online/onsite selling) Week 17
Processing of business experience

Rubric for grading the narrative:

EXCELLENT GOOD FAIR POOR
CRITERIA POINTS
5 4 3 2
Most of the content
The entire content is Few contents are
is insightful and
insightful and insightful and The content is not
organized, with a 20
organized, with a organized, with an insightful and
Strategy good idea and an
realistic idea and a acceptable idea and disorganized. It
Canvas adequately
thoroughly developed minimally developed lacks ideas and
(x4) developed strategy
strategy canvas, strategy canvas, has no developed
canvas,
interpretation and interpretation and strategy canvas.
interpretation, and
analysis. analysis.
analysis.
The entire
The entire business Most parts of the
Some parts of the business plan was
plan is clear, with business plan are
Business business plan are unclear and
complete and relevant clear, with adequate 20
Model clear, with details for disorganized, with
details for each details for each
Canvas each element of the no details on each
element of the element of the
(x4) business model element of the
business model business model
canvas. business model
canvas. canvas.
canvas.

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EXCELLENT GOOD FAIR POOR

CRITERIA POINTS
5 4 3 2
The business plan The business plan
The business plan The business plan
excellently proficiently
sufficiently ineffectively
communicates the communicates the
communicates the communicates
product/service product/service
product/service the
description, purpose, description, purpose,
Product or description, purpose, product/service
relevance, innovation, relevance, 20
Service relevance, description,
and features with innovation, and
Offering innovation, and purpose,
clear and concise features with clear
(x4) features with few relevance,
supporting details supporting details,
supporting details on innovation, and
including customer including customer
customer benefits features without
benefits and a unique benefits and a
and unique selling supporting
selling proposition unique selling
proposition (UPS). details.
(USP) proposition (USP).
The entire
business plan was
Most business plan Some parts of the
unclear,
The entire business parts are clear, business plan are
disorganized,
plan is clear, properly properly formatted clear but have many
incorrect format, 10
formatted, with no with minimal mistakes in the
and lacked
errors, and has mistakes, and have format and have few
sources and
complete sources and sufficient sources sources and
Format references.
references. and references. references.
(x2) The content is
The content is 91%- The content is 81%- The content is 71%-
below 70%
100% authentic and 90% authentic and 80% authentic and
authentic and
contains less than 10% contains less than contains less than
contains greater
content from other 15% content from 20% content from
than 20% content
published sources. other published other published
from other
sources. sources.
published
sources.
TOTAL 70

Oral pitch:
EXCELLENT GOOD FAIR POOR
CRITERIA POINTS
5 4 3 2
Most team
A few team The team
All members members
Question and members members did not
responded correctly responded
Answer responded correctly respond to
to questions the correctly to 10
(x2) to questions the questions the
panelists asked. questions the
panelists asked. panelists asked.
panelists asked.
Presentation is Presentation
Presentation Presentation
within the time limit. exceeds 2-3
exceeds 4-6 minutes exceeds 7-10
All members were minutes of the time
of the time limit. A minutes of the
completely prepared, limit. Most 10
Preparedness few members were time limit. All
dressed properly, members were
(x2) prepared, dressed members are
and showed an prepared, dressed
acceptably, and unprepared, not
exemplary appropriately, and
understood the in proper attire,
understanding of the understood the
topic sufficiently. and do not
topic. topic well.

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EXCELLENT GOOD FAIR POOR

CRITERIA POINTS
5 4 3 2
understand the
topic.

(For Product) (For Product)

(For Product)
(For Product) The prototype The prototype's
The prototype's
The prototype's quality and quality and
quality and
quality and appearance appearance do
appearance meet
appearance surpass approach not meet
expectations. 5
Prototype expectations. expectations. expectations.
(x1)
(For Service)
(For Service) (For Service) (For Service)
The service does
The service does The service does The service does
reflect the required
reflect the highest reflect the minimum reflect below the
level of
level of performance. level of minimum level
performance.
performance. of performance.
The images and
Most images and Some images and
All images and texts texts used are
texts used are texts used are
Presentation used are accurate inaccurate,
accurate and accurate and
Materials and appropriate and inappropriate, 5
appropriate and appropriate and
(x1) support the and do not
support the support the
presentation. support the
presentation. presentation.
presentation.
TOTAL 30

References
Kenton, W. (2022, January 12). Investopedia. Retrieved from What Is Green Tech? How It Works, Types, Adoption,
and Examples:
[Link]
%20technology,%2C%20material%20science%2C%20and%20hydrology.
Rao, G. (2023, May 15). How inclusive design uplifts equity: foundational to transformational. Retrieved from Ernst
& Young Global Limited: [Link]
equity-foundational-to-transformational

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