CYBER LAW
CIA - 1
Telemarketing and Internet Fraud
Evolving Tactics in Telemarketing Regulatory Challenges and
Scams Legal Framework
direct marketing of goods or services to potential customers India’s telemarketing regulations include the TRAI Act,
over the telephone or the Internet. TCCCPR, and IT Act, but enforcement is hindered by loopholes
no longer legitimate as scammers use technology to defraud and low consumer awareness.
consumers. The upcoming Digital Personal Data Protection Act 2023 will
Phishing Calls, Robocalls, Tech Support Scams, Lottery and Prize require explicit customer consent for data use, significantly
Scams. impacting telemarketing practices.
Deepfake, Chatbots, Predictive Analytics and Voice clones.
impact of internet fraud in Technological Solutions to
today's time Combat Fraud
AI enhances the fight against telemarketing and internet
Internet fraud has far-reaching impacts, causing significant
fraud by analyzing large datasets to detect anomalies and
financial losses, psychological harm, and social mistrust.
patterns.
Addressing these challenges requires greater public awareness,
improves call filtering and caller authentication for
updated legal frameworks and a proactive approach to
telemarketing, while in internet fraud, it excels in spotting
cybersecurity.
unusual behavior, phishing attempts, and fraudulent
activities through advanced algorithms and biometric
verification.
