Practice 4
The pie chart below shows the percentage of ad spending by different kinds of media in
India from 2012 to 2017.
Summarise the information by selecting and reporting the main features, and make
comparisons where relevant.
Write at least 150 words.
Sample Answer
Introduction:
State all the important information from both pie charts.
Paraphrase the question
Overview:
Summarise the overall trends as
you see them.
List key differences but not
numbers.
Body Paragraph 1
Describe the first pie chart
Body Paragraph 2
Describe the second pie chart
Sample Essay
The pie charts illustrate the change in advertisement spending over six types of media,
TV print, digital, outdoor, radio and cinema, for two separate years in India.
Overall, television remained the most popular medium to advertise over five
years, although there was little change in expenditure. On the other hand, there were
significant shifts in the proportion of ad expenditure for digital and print, while other forms
of media experienced little change.
The percentage of advertising spending on television advertising was 43% in 2012 and this
increased only marginally to 45% in 2017. Digital media expenditure, on the other
hand, more than doubled to 15% over the two years to the detriment of print media
which fell sharply to just under a third at 30%.
Regarding other media types, the proportion of spending on radio ads almost halved to
4% in 2017, whereas outdoor and cinema remained the same at 5% and
1% respectively, with cinema being the least popular medium to advertise in.
Practice 5
The graph below gives information from a 2008 report about consumption of energy in the
USA since 1980 with projections until 2030.
Summarise the information by selecting and reporting the main features, and make
comparisons where relevant.
Write at least 150 words.
Sample Answer
Look for key points and trends in the data
1. As you can see from the line graph below, the fossil fuels (coal, gas, oil) show the
highest consumption of units with predicted increases, while cleaner energy (wind,
hydro, solar, nuclear) have the lowest consumption of units and will remain relatively
low. So the best way to group the data is in two categories (fossil fuels and cleaner
energy).
Introduction:
State all the important information from the line graph.
Paraphrase the question. Be specific
but clear.
Overview:
Summarise the overall trends as you
see them.
List key differences but not numbers.
Body Paragraph 1
Describe the first grouping of data
Body Paragraph 2
Describe the second grouping of data
The given line graph illustrates data from a report in 2008 regarding energy consumption in
the USA since 1980 with predictions until 2030.
Overall, fossil fuels have shown increases in consumption since the start of the period,
with expectations for even more reliance on these fuel sources. Cleaner energy sources
have accounted for considerably less consumption with predictions for a similar trend.
Regarding fossil fuels such as coal, natural gas, petrol and oil, they have seen steady
increases in energy consumption since 1980. Petrol and oil started at 35 quadrillion units in
1980, then fluctuated until 2000, at which point they rose steadily with a prediction of over
45 quadrillion units by 2030. Additionally, coal followed a similar rising trend. It is
predicted that it will have surpassed 30 quadrillion units by 2030. Natural gas
usage demonstrated fluctuations and it is set to level off at around 24 quadrillion units
from 2020 onwards.
In contrast, cleaner energy fuel sources all began the period at under 5 quadrillion units
and showed declines in their use, with the exception of nuclear, which climbed slightly
to 6 quadrillion units in 2005 with solar/wind expecting to see slight increases.
Hydropower is projected to remain relatively unchanged until 2030.
