ST. MARYS COLLEGE OF LABASON, INC.
(Formerly St. Marys Academy)
Imelda, Labason, Zamboanga del Norte
Email Add: smclabason@yahoo.com
BUSINESS RESEARCH
LITERATURE REVIEW MATRIX
Proposed Research Title: Assessing Consumer Preferences and Attitudes Toward Local Food Products in Labason, Zamboanga del Norte.
____________________________________________________________________
Research Problem: What local means. ________________________________________________________________
Author/ Reference List Theoretical/ Research Methodology Analysis & Conclusions Comments/Impressions
Date (APA Style 7th Edition) Conceptual Question(s)/ Results
Framework Hypotheses
What is good about What is not
this article? What are said/covered by this
its strengths? article? What are its
weaknesses? How
might this article be
improved?
Jensen, Jørgen Jensen, J. D., This study (i) The study used a The focus group The research reported
Dejgård, Tove Christensen, T., Denver, contributes to the Which roles do the mixed-methods design, interviews revealed in this paper suggests
Christensen, S., Ditlevsen, K., Lassen, small but growing geographical and which combined two recurrent some heterogeneity
Sigrid Denver, J., & Teuber, R. (2019). literature on the relational qualitative data from approaches to the among Danish
Kia Ditlevsen, Heterogeneity in drivers of proximity play in focus group interviews definition of local consumers in their
Jesper Lassen, consumers' perceptions consumer demand consumers' with quantitative data food products: purchase behaviour
and Ramona and demand for local for local organic perception of local from a representative “Local = nationally regarding local food
Teuber (2019). (organic) food products. food (Hempel and food? questionnaire survey produced”, and products, and in their
Food quality and Hamm, 2016a, among Danish “Local = produced perception of local
preference, 73, 255-265. Hempel and (ii) consumers. nearby”, as products and their
Hamm, 2016b, How are exemplified by the attributes. This is the
Hasselbach and perceptions and quotes from case both for the
Roosen, 2015, values associated participants AA and quantitative results
Wägeli and with local and BB: from the questionnaire
Hamm, 2016). organic foods AA: “I think that in a survey, and with regard
related to each small country like to perception also in
other, and do these Denmark, it would the qualitative focus
ST. MARYS COLLEGE OF LABASON, INC.
(Formerly St. Marys Academy)
Imelda, Labason, Zamboanga del Norte
Email Add: smclabason@yahoo.com
BUSINESS RESEARCH
perceptions and be fair to say that group interviews.
values differ buying Danish Whereas the
across consumer instead of buying participants and
groups that differ Polish, is to buy local respondents tend to
in their purchasing products…” understand local food
behaviour of local products on the basis of
and organic foods? BB: “Local, that is geographical proximity
the local area… “ or...
These
understandings were
not seen as mutually
exclusive but rather
as different degrees
of...
ST. MARYS COLLEGE OF LABASON, INC.
(Formerly St. Marys Academy)
Imelda, Labason, Zamboanga del Norte
Email Add: smclabason@yahoo.com
BUSINESS RESEARCH
Prepared by: Date Submitted: ________________________
_________________________________________
(Signature over Printed Name of the Researcher)
