‘3
\ * Soctal Me ¢
NP ail Mecage = *Rauslabintng Coating
~ brig :
yd whe yoo bl igi pup by
Sy Lociak Rerporsibiliby :- :
Ne ee comfort and. ance Ob the
\- best pide and in Hie beck rfannan te atl
‘ our custemins. :
Ship fre eps ond ey
S Een sk inn coeleing wile sitting -
> Providing 0 uppertive Gob enuisenment #0 all
7 emmplingees. i
vs Rateing the economic Ggocal status of a
a spacteoy Hee g oon Gob epportunitte <
b te ‘preple thors .
e Reducing lira Ampook of al pollution and
Ueeleing towards the betterment S$ dhe ernivonmat. st
mr: 1
Te kilthen wnib = comes in can EG Flue 125 esr ° °
~ bere = cthab «la Parizental and is a
~ Yip bp bere. This bere & custemixecl ty sult
~ Lhe proolot hope and keep ié faffe from.
5 ae Ox. ae The b& bp enables
becomes. carer and owhrilens can display
i ‘a precluct in a ee ack ae
~ qpick and ficient. ™
A vanias pouch will alse bo proce , which
Can be used as a ateoage space goo: Hie aes
~Apecially rile touching and keeps the. unit
- protected . Fre unit vuill Bo coaned by teermecel
and bubble wrap for added.
Caras Pour
CPrimaxy, Package’)
-REIIPILISIKIIIN FS
AAFAREARRPRL
6 Oe SS
we
e
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(2-4
ane
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LeseuuNg =~ ee
Ns
\) Aide 4. = On wide-41, te Bega with te brand
Y Mome on tsp vutll be pointes in the contre.
y Below the logo , tagline ull be menboned,
Sa
Qe on the Rept - lop comer , the product
Nome vuill be. mentioned..
Bie On atle-9 , Sth details Auch
Ob Address Bf the wannforlsor , Safely
stondards _, Warsonky detoils , Bivectons
: Ch Une and MRP will be weontioned.
Bidk-%:- On Atde-%, all ookuses op —
Ahe preduck and Caution message will
be displayed.
C€CCECECEC CE
Other Atdor:- On all the ctr ides , the
Stem OO & O& €
ay
¥ wee, la ee, @ 7. (obs
ale
Bade \Wiew
(oohde
:
— 4
Pe
ea
ee Pg vy Ay SS Re ten
»; - ot sat,
“i E & Pricing ee, 3
Ly é
No, Ve eohue, tang 6 bb Lam a
\y -B- the eonaumers that adds uolue and ba
Nv fo thers Gipetyle sand make kitchen work eauier,
~D
‘»
~ “head o At ou ae ay Sho product. prce
“ol __undor --
Sp- = CDirecE Matertal. fe 2 15900 /pieca
Conversion Cost ($82nHs8s,) : = 9000. /pieee
__.. Other _Cosia > E 2000 / piece
DE Tobal Cost > = a5000
, Cpe. Alun (35%) : 8750
De Selling Pree. > ¥ BB,180 a a os
“Papa | Hitt |
Manufackunrer: 35%
Ny Nhobsekon: 25%
Sv Retailer : (ete
~y-
So When det online, price shall be seduced to
~ | Rs A1,000 - 4 3
~
‘we dh the pilo& phase » ik is planned. fo manufpochrne
~~ __ 1000 uni of the sanio.
~
Se The Hime suguired ger manupactune is cappronintly
5 months,
S 3
o
>
~
Pie ©
5 = an 5 CFD bn
Sy Directs Channel (Ker - hovel) ae
‘i Manufackunen —> Qubmer
Ny A thorE moda of distribubor , In oltreck chanel
Soe Hae preduck ts direct) mada anaidabhe by the
Sv manupachyar. fe ha curtermar , with ro irmadizoes
invobiued..
Te company, dacielecl tm use e-commerce websilér
Qike Amoxore cand eton shopping websiles b Wholesaler —> Retnilor —> Crshmy .
reat of the produc. The use of. tro income
ay manupaetursr— (4 useful in dhis process oA
bray connect manifoctuser wih sotallene ole
5 ia Ce ie.
$8 Woschousing- oe
_ Aina usuiely of goeds produce minimal,
— te vermpany decided f uae wall - AFerage spoces
~ witfin che factory —iLeebf . “Ihe company will use a
se Apatt. of 15.000 sq. peol uuithin the Jaclory. as a dishibutin center pox this.
~The well mounted), _shevage. shelves will use
~ minimum bot is fo
pe pt
wonney « —The_wianchawie will Rowe Pnperalere ranging §rom
HOC to 25°C and furidily Buel*oy 40% 60% t sleoe tha. foriduct-
- Storing dio produce within die factory reduces
— Cost __ gponk Cn ary And: enauses ready
availodi auailobiliby Eopen fools and materials ft the some
ee ees alanrecues cot of
- bronupetation diem sagen. te haztory in cane
~ of ony damage er Cepair. the only cost incunnec? i
Ba ag and Hmperabune clus to presena of electric pasta
a or ~ diz units fered tna cope
~ manor § abso vsti eaaiee and.
+s Deopen 3 ae
@
Q
Bost ) “ 2 a “Sys c re
ER Proionol =
a Pao i
From diz moneb dusuuny dhat wos conducted," ~
JF % observed ¢hab :~ .
+ Aocial Vadin, Word of Mouth and Touision
one die_meak common medias used bey dha respite
bo _gek ingermabisn ohocit Qounc& op ness products.
* Preferred rales of diseeunE ome 45-50% and
> 95-20%, :
+ Freffexsd _ofPors aso ponother leitehon applionce &
dinner aak.
» s . z 4
> iq wiew dhese point , dhe company cil
iy Cal ocrunta on cemmen gociol wudio plalferme
1» Like frabogrom, Facebook , Twitty ekeCnow known ac x}
Dv b promote die brond ond producl, wok a Reap &
ye Sarge geale manner,
Ix Teo product will als be promoted. through businus
vaogorinws in order 6 ‘Grob dha atention ef wholecalors
9 sutoiles . foyal Cudtemors’ and intermedianes’
“help will alto be wad be promot the product
Se ©& © © € € € © CC SC OC PF Ne eg
nO Ow 6 6G G
oy
0.
, ox Tle
te cemmpany wall. mole usa. dd ponkoipate yy,
—in enhibikens one promotional ouonuss in erdor
. —enhonee. ewutemer. reach.
| & Lacntte A ence OP
a 1
oa toe
ee plans boofjer .o trade discount
a ct. (20% to the — wholesalers eae eta and.
ee, (22% be it's customers
. er the 1¢* month of Aoiles.
ie Te ___eempany wutll dso Cffor a dinner sob
v fer— epay 4 unit cf dhe mini smoot kitchen
_ bought by it's firsh 10 customers.
ye Method of personal Adlling will be ube hone company
w tallsmen ane mobilised to retail. atores fox providing a.
2 free domo on the we of the preduck.
ve A Apecial eco book will be prowdled with the unit. thal
yy Conlains quiche EF simple sacipes which ao
a the proluch ona daily basis.
Da Busing bestivals, fa. Gestiuily Kit U provided with each,
> «unit «For Fy: Rurung Srtoall, gedit bik will “
‘ar in ij “Dil rangol: colours eto
EY) er SOR Be a 4 ae ee
y fi
ve ‘% Corleusion
wr fron ha preject on moskaking ce -
Y Dower. ebb fo ga 0 daar knowledge on
- marleaking , manlaking mix, the HPS of marketing .
jes Product , Price . Place and Promotion and dia
yy decisions swloted to it auch as:
a Branding —bobolling and Packaging
Vy factors offeching Price dokevminabien.
Su? beuelé ey Chomela of chichribulien .
‘2 Fechaiq ues a Prometionionel. raocnleeting stralegies ,
ee
~~
wy
3 ae Faied how te gather &
onobyso mrorket i atien dhrough masikel iS
td sues
ant hers to dosign @ produck usith Quernttue—
frokuxes. hak con et
by poeple 8 centnbule tp wa Pfasee wot dhe.
Aome ime e -
el CSc
a 54 ed >
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x Business Chidies Class 12 Textbook - Part 1 NCERT
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wk et wikipedia. og
War www. pocdora, + com
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