Sampling Frame: Definition, Examples & How to use it
What is the Sampling Frame?
The sampling frame (also known as the “sample frame” or “survey frame”) is indeed the actual collection
of units. A sample has now been taken from this. A basic random sample gives all units in it an equal
probability of being drawn and appearing in the sample. In the ideal scenario, the sample frame should
match the sample of people.
A complete list or collection from which your sample participants will be drawn in a predetermined
manner. The list will be organized in some way. That is, each member of a population will have an
individual identity and a contact mechanism. This allows you to categorize and code known information
about segmentation features.
Collecting your sample indicates that you have a supply or list of all the individuals of the target
population from which to take a sample, as well as a process for selecting the sample. Any resource that
has the information needed to reach every individual in the targeted group qualifies as a source.
One of the first steps in creating a research study is to define all the modules (also known as cases) you
want to investigate. People, organizations, and existing records might all be considered units. The
population of research interest is made up of various units. It is critical to be as detailed as possible when
describing the population.
Characteristics of a Good Sampling Frame
Be assertive when selecting lists! Make sure your sample frame is large enough for your requirements. A
decent sample frame for research on living conditions, for example, might include:
Everyone in the target demographic.
Exclude everyone who isn’t part of the target group.
A file containing factual information that may be used to reach specific people.
Other considerations:
Each member has a unique identification. This might be a short number code (e.g., from 1 to
3000).
Make sure the frame doesn’t have any duplicates.
The list should be well organized. Sort them alphabetically for better access
Information should be up to date. This might need to be examined regularly (e.g., for address or
contact number changes).
Examples of the Sampling Frame
The issue is that studying every individual in a population is not always practical or practicable.
Suppose you might be curious to learn about the opinions of Indian bankers about vehicle ownership, for
example. Gathering data from every bank in India would be too time-consuming and expensive. You can
investigate a sample of the population in situations like these.
The process of picking a sample should be intentional, and you can utilize various sampling strategies
based on the research’s aim.
It would help if you first constructed a sampling frame, which would be a list of all the units in the
population of interest before you can choose a sample size determination. Your study findings can only
benefit the population identified by the sample frame.
Again, consider a survey to determine the number of prospective clients for digital programs in the
Raipur population. The research team selected 1,000 random numbers from a local telephone directory,
made 200 calls daily from 9 a.m. to 6 p.m., and asked specific questions.
The sample frame comprises just those Raipur residents who meet all the following criteria:
Owns a phone.
The number is listed in the directory.
Is present at home Monday through Friday from 9 a.m. to 6 p.m.
Is not a user who refuses to take part in any telephone surveys.
In this situation, the sample frame is distinct from the population. For example, it under-represents groups
that do not have a telephone (e.g., the poorest), have an unlisted number, were not at home at the time of
calls (e.g., employed individuals), or do not want to engage in phone surveys (e.g., more busy and active
people). Such disparities between the sample frame and the target population are the most common
limitations in surveying and other random sampling procedures.
Conclusion
A sampling frame is a researcher’s list or device to specify the population of interest. A basic random
sample gives all units in this an equal probability sampling of being drawn and appearing in the sample.
People, organizations, and existing records might all be considered units. It is critical to be as detailed as
possible when describing the population.
A decent sample frame for research on living conditions might be to include everyone in the target
demographic. Exclude everyone who isn’t part of the target group.
