Table of Contents

I. Executive Summary

II. Study Background

a. Brief History

b. Mission/Vision

III. Market Analysis

a. Target Customer

b. Types/Propose Customer Services

c. Supplies

d. Competition

IV. SWOT Analysis

V. Market Objectives

VI. Marketing Strategies/Tactical Implementation

a. Product/Service Strategy

b. Brand Positioning

VII. Marketing Budget/Financial Project

VIII. Feedback & Control

BUSINESS PROPONENTS
___________________________________________________________________________

THE PROPONENTS

Maureen Ollamina Marges

She was born on December 21, 2005. Resident of Medina

Magallanes Cavite. The 3rd Daughter of Michelle O. Marges and Orlando A.

Marges. Currently studying at Kurios Christian Colleges Foundation taking

Accountancy, Business, and Management. She wants to pursue a BS in

Accounting shortly.

Email: margesmaureen2@gmail.com
 John Lourick V. Escorido

He is the 1st son of Roderick P. Escorido and Avellou V. Escorido. He

was born on October 06, 2006. Resident in Bendita 1, Magallanes Cavite.

He is currently studying at Kurios Christian Colleges Foundation, taking

Accountancy, Business, and Management. He wants to pursue a BS in

Information Technology in the near future.

Email: lourickescorido@gmail.com

Facebook: Lourick Escorido

I. EXECUTIVE SUMMARY

In an era of technological innovation and shifting market dynamics,

our coffee bean farming business is strategically positioned to excel in

supplying premium coffee beans to meet the demands of discerning

consumers worldwide.

With a steadfast commitment to leveraging cutting-edge

technologies, we aim to revolutionize the coffee supply chain from farm to

cup. Through precision agriculture and smart farming solutions, we

optimize crop management practices to enhance yield, quality, and

sustainability. By integrating advanced technologies such as GPS

mapping, drones, and sensors, we monitor soil conditions, irrigation levels,

and plant health in real time, ensuring optimal growing conditions and

maximizing productivity.

Our dedication to innovation extends to biotechnology and genetic

engineering, where we develop resilient coffee plant varieties tailored to

specific growing conditions. By harnessing data analytics and predictive

modeling, we gain valuable insights into weather patterns, soil

composition, and crop performance, enabling proactive decision-making

and risk management strategies. Moreover, our commitment to

transparency and traceability is upheld through blockchain technology,

providing consumers with confidence in the ethical sourcing and premium

quality of our coffee beans. Through mobile applications and online

platforms, we offer convenient purchasing options and personalized

experiences, strengthening customer relationships and driving brand

loyalty.

Furthermore, our focus on efficiency and scalability is underscored

by the integration of artificial intelligence and machine learning

algorithms, optimizing operational processes and enhancing farm

productivity. Through robotics and automation, we streamline tasks such

as planting, harvesting, and processing, reducing labor costs and ensuring

consistent product quality at scale.

In conclusion, our coffee bean farming business is poised to lead the

way in supplying premium coffee beans to meet the evolving demands of

global markets. By embracing technological innovation, sustainability, and

customer-centricity, we are well-positioned for sustained growth,

profitability, and success in the competitive coffee industry.

II. STUDY BACKGROUND

A. Brief History of the company

Our journey into coffee bean farming began amidst academic

struggles, as my friend and I sought a solution to our constant fatigue and

inefficiency. Inspired by our love for coffee, we decided to elevate our

passion by venturing into the world of coffee bean farming. Funding our

business proved to be a significant hurdle, but we were undeterred.

Drawing on our savings from stock trading and income from other part-

time work, we pooled together our resources to finance the initial setup
costs of our coffee bean farm. This risky move reflected our unwavering

belief in the potential of our business idea and our willingness to take a

leap of faith.

Despite encountering numerous challenges along the way, including

logistical hurdles and steep learning curves, we remained steadfast in our

pursuit of success. My partner, Maureen, took charge of customer

acquisition and bean sourcing, leveraging her multitasking skills and

determination to drive our business forward. Meanwhile, I focused on

operational aspects, ensuring timely delivery of beans to our customers.

Rain or shine, we persisted, drawing strength from each other and our

shared vision of a brighter future.

Today, we stand as a testament to the power of perseverance and

the transformative potential of chasing one's dreams. Our once-small

venture has blossomed into one of the largest suppliers of coffee beans

worldwide. Despite the challenges we faced, our commitment to

innovation and creativity in coffee bean farming remains unwavering. With

each new day, we embrace the opportunities that lie ahead, fuelled by our

determination to make a difference in the world of coffee.

Our logo represents the beans as a

technological advancement as they grow

steadfast and consistent whether the climate is harsh or not ideal. It also

represents the innovations and more efficient techniques that we use in

planting our coffee beans making it a sure growth for our business. The

yin and yang in our logo represent the balance in the eco-friendly aspect

of our business while keeping the industrial innovation's damage to a

minimum while outweighing the benefits for the environment. Thus,

making it a balanced ecosystem for the business which mitigates the

healthy environment. The high-quality sign at our logo represents the

business's motto to give only the best quality for our customers' cups and

tastes. Ensuring that you have a quality and delightful moment drinking

coffee. Our 'EXPRESSO BEANS' is a combination of 'Express' and 'Espresso'

meaning that our delivery form farm, packaging, and quality is top-notch

to our customers' cup. Thus, 'EXPRESSO BEANS'. The green leaves

represent our refreshing packaging and quality-grade organic packaging

styles so you can just throw the used package on the ground and it will

serve as a fertilizer to the environment.

Our tagline, "EXPRESSO BEANS, Coffee at its FINEST," indicates the

highest quality of coffee beans made possible with our innovative facilities

and farming techniques. It encapsulates our dedication to excellence and

commitment to delivering the finest coffee experience to our customers.

B. Mission and Vision

Mission: “Innovating coffee farming sustainably with passion for quality.”

Vision: “Leading with sustainable innovation for a flavorful future.”

III. MARKET ANALYSIS

A. TARGET CUSTOMER

In the world of coffee bean farming, knowing our customers is

crucial for our success. Let's explore the diverse groups of customers we'll

be serving:

Coffee Lovers: These individuals truly appreciate a good cup of coffee

and are willing to pay for quality beans with unique flavors. We aim to

cater to their tastes and provide them with exceptional coffee beans.

Local Coffee Shops and Cafés: These establishments rely on a

consistent supply of high-quality coffee beans to keep their customers

satisfied. By fostering strong relationships with them, we can ensure

steady sales and increase our presence within the community.

Grocery Stores and Markets: Many customers encounter our beans for

the first time in their local grocery stores or markets. It's important to

make our beans stand out on the shelves and offer great value to attract

buyers.

Online Shoppers: With the increasing popularity of online shopping,

more people are buying their coffee beans online. We need to establish a

strong online presence and provide a seamless shopping experience to

capture this market.

Businesses and Offices: Workplaces often provide coffee for their

employees and visitors, presenting an opportunity for bulk bean sales.

Offering reliable, high-quality beans at competitive prices is essential to

securing business customers.

By understanding the needs and preferences of each customer

group, we can tailor our marketing and sales strategies to effectively

engage with them. Building lasting relationships and delivering

exceptional service will be key to our success in the competitive coffee

bean farming industry.

In conclusion, understanding our customers is fundamental to our

success in coffee bean farming. By meeting their needs and preferences,

we can cultivate a loyal customer base and ensure the long-term viability

of our business.

B. TYPES/PROPOSE CUSTOMER SERVICES

At our company, we take pride in offering unique experiences to our

investors, schools, and other interested parties who visit our coffee bean

farm. We understand the value of building strong relationships with our

stakeholders, and our farm tours are designed to showcase the essence of

our business while providing a memorable and educational experience.

 When investors or schools express interest in visiting our farm, we

go above and beyond to ensure that their experience exceeds

expectations. From the moment they arrive, they are greeted with warm

hospitality and guided through our picturesque farm. Our knowledgeable

guides provide insightful commentary, sharing the rich history and

intricate processes involved in coffee bean farming.

As our guests wander through the lush greenery of our farm, they

have the opportunity to witness firsthand the care and dedication that

goes into cultivating our coffee beans. We take pride in our eco-friendly

practices, and our guests are impressed by our commitment to

sustainability and environmental stewardship. They learn about our

innovative farming techniques, including organic fertilization methods and

water conservation initiatives, which contribute to the exceptional quality

of our beans.

The highlight of the tour is a visit to our state-of-the-art factory,

where the magic happens. Here, guests are given a behind-the-scenes

look at how we meticulously process, package, and deliver our premium

coffee beans. They witness the precision and care that goes into every

step of the production process, from sorting and roasting to packaging and

distribution.

Before bidding farewell, guests are treated to a tasting session of

our assorted coffee products, allowing them to savor the rich flavors and

aromas of our finest blends. As a token of appreciation for their visit, they
are gifted with samples of our top-quality beans, ensuring that the

experience lingers long after they have left our farm.

In essence, our farm tours are more than just a visit – they are an

immersive journey into the heart of our business. We strive to create

meaningful connections with our visitors, leaving them inspired and eager

to share their experiences with others. By providing a glimpse into the

world of coffee bean farming and offering a taste of our exceptional

products, we foster lasting relationships that are grounded in trust,

authenticity, and a shared love for coffee.

C. SUPPLIES

Our relationship with our suppliers is built on transparency and

effective communication. In the event of any shortages or losses of beans,

our suppliers promptly notify us, allowing us to take swift action to

address the situation. We prioritize maintaining open lines of

communication with our suppliers to ensure that we can address any

issues promptly and minimize disruptions to our operations.

In instances where we encounter shortages or losses of beans, we

have implemented contingency plans to mitigate the impact on our supply

chain. One such measure is our ability to supplement our bean supplies

through our farm operations. By leveraging our coffee farm, we can

produce additional batches of beans to replenish any shortfall, ensuring

that we can meet our production demands and fulfill customer orders

without delay.

Furthermore, our reliance on external suppliers extends beyond

beans to include essential supplies such as construction materials, heavy

machinery, solar panels, and fertilizers. While we strive to maintain robust

relationships with our suppliers to minimize the risk of shortages, we

recognize that unforeseen circumstances may arise. In the event of

shortages in these crucial supplies, we have established alternative

sourcing channels to mitigate any potential disruptions to our operations.

One critical aspect of our supply chain management is our approach

to fertilizers. We prioritize the use of natural and recycled fertilizers

sourced directly from our coffee farm whenever possible. These fertilizers

are not only environmentally sustainable but also contribute to the health

and vitality of our crops. However, in the event of shortages in our natural

and recycled fertilizers, we maintain contingency plans to procure

alternative fertilizers from external sources to ensure the continued health

and productivity of our coffee plants.

By proactively managing our supply chain and implementing robust

contingency plans, we strive to maintain operational resilience and ensure

the uninterrupted flow of supplies to support our coffee bean farming

operations. Our commitment to effective communication, strategic

planning, and proactive problem-solving enables us to navigate

challenges and sustainably meet the needs of our customers and

stakeholders.

D. COMPETITION

In the competitive world of coffee bean farming, staying ahead of the

game is crucial.
Understanding Our Competition

Local Coffee Farms: Other farms in our area grow coffee beans too. We

need to learn from their strengths and weaknesses to differentiate

ourselves.

Imported Coffee Brands: Big coffee brands from other countries also

sell their beans here. However, our locally grown beans offer freshness

and flavor that sets us apart.

Specialty Coffee Roasters: These roasters bring out unique flavors in

their beans. We can do the same with our beans, making them stand out.

Online Coffee Sellers: Some people prefer to buy their beans online. We

need to offer a great online experience to compete with them.

Strategies for Success

Make Our Beans Special: We must highlight the unique qualities of our

beans, such as their flavor profiles and sustainable farming practices.

Keep the Quality High: Ensuring that our beans are consistently high-

quality, from cultivation to packaging.

Connect with Customers: Build strong relationships with our customers,

listen to their feedback, and provide excellent customer service.

Reach New Markets: Explore opportunities to expand our reach, both

locally and online, to attract new customers.

Always Improve: Never be satisfied with our service. Continuously learn

and adapt to stay ahead of the competition and meet the evolving needs

of our customers.

By implementing these strategies and remaining vigilant in monitoring our

competition, we can strengthen our position in the market and ensure the

success of our coffee bean farming business.

IV. SWOT ANALYSIS

STRENGTHS

 Quality: We focus on providing fresh, flavorful coffee beans that

customers love. This dedication has earned us a loyal following who

trust our brand and keep coming back for more.

 Greatest asset: We have a dedicated and well-trained workforce

that ensures the quality and efficiency of our operations. Their hard

work and commitment drive our success.

 Transparency: We communicate openly with investors, suppliers,

and other stakeholders, building trust and fostering collaboration.

  Community involvement: By engaging with the local community,

we show our commitment to social responsibility and build positive

relationships with those around us.

WEAKNESSES

 Expanding our reach is a challenge. While we have a strong

presence in our local market, reaching new customers in other areas

or online may be difficult.

 We rely on external suppliers for resources. This dependence could

pose risks if there are disruptions in supply or changes in market

conditions.

 Staying compliant with regulations requires constant attention. As

regulations evolve, ensuring compliance may become more

challenging and resource-intensive.

 Our brand awareness may be limited compared to larger

competitors. Despite our efforts in media and public relations, we

may need to invest more in marketing to increase our visibility.

 External factors such as weather conditions and pests can impact

our operations. As an agricultural business, we are vulnerable to

these factors, which may affect our crop yields and profitability.

OPPORTUNITIES

 Rising Demand for Good Coffee: More people want to buy coffee

that tastes great and is good for the environment. That's a chance

for us to sell more of our high-quality coffee beans and earn more

money.
  New Farming Tools: We have cool new tools to help us grow better

coffee. These tools let us take care of our crops in a smarter way, so

we can grow more coffee and keep our farm running well.

 More Places to Sell Coffee: There are lots of places where people

love coffee but don't have access to our beans yet. By selling our

coffee in new places, we can make more money and grow our

business.

 Being More Eco-Friendly: People care more about the

environment now. By using natural ways to grow our coffee and

being kind to the planet, we can make people like us more and buy

our coffee.

 Using the Internet to Sell: We can sell our coffee online and use

social media to tell people about our farm. This helps us reach more

customers and sell more coffee without spending a lot of money on

advertising.

THREATS

 Lots of Other Coffee Farms: Many other farms grow coffee like

us. If they sell their coffee for a cheaper price or people like their

coffee more, we might lose customers and make less money.

 Bad Weather and Bugs: The weather can be bad, or bugs can eat

our coffee plants. This can make it hard to grow enough coffee

beans, which means we might not have enough to sell and make

money.
  Rules and Regulations: The government makes new rules that we

have to follow on our farm. These rules might cost us money or

make it harder to do business.

 Problems with Getting Coffee to Customers: There are

problems with shipping our coffee to customers, like delays or

accidents. This can make it hard for us to sell our coffee and make

money.

 People Want Different Coffee: People start to like different kinds

of coffee, and they might not want to buy our coffee anymore. If we

don't change what people like, we might lose customers and not

make as much money.

V. MARKET OBJECTIVES

In our coffee bean business, our market objectives guide our efforts

to grow and succeed while keeping our customers happy. We have a few

key goals in mind:

First, we want to reach more people. We're always looking for new

places to sell our coffee beans and share our products with more

customers. By spreading out to different areas, we hope to attract more

people to our brand.

 Second, we want people to know who we are. We work hard to make

sure our brand stands out and that people recognize us for our quality and

service. By getting our name out there through advertising and marketing,

we hope to build a loyal following.

Third, we want to offer something special. Our goal is to have a wide

variety of coffee beans that cater to different tastes. We're always trying

new things and listening to what our customers want, so we can keep

them coming back for more.

Fourth, we want our customers to be happy. Customer satisfaction is

really important to us. We make sure to provide excellent customer

service and address any concerns promptly. By keeping our customers

satisfied, we hope to build long-term relationships and keep them coming

back for more.

Finally, we want to grow in a way that's good for the environment

and our communities. We're committed to sustainable practices and

supporting local communities wherever we can. By doing our part to take

care of the planet and give back to those around us, we hope to make a

positive impact as we continue to grow our business.

Overall, our market objectives are all about growing our business

while keeping our customers happy and doing good for the world around
us. With these goals in mind, we're excited to see where our coffee bean

journey takes us next.

VI. MARKETING STRATEGIES/TACTICAL IMPLEMENTATION

A. PRODUCT/SERVICE STRATEGY

In our coffee bean business, our product strategy revolves around

providing a diverse selection of premium coffee beans, including hybrid

varieties, to cater to a wide range of tastes and preferences. Here's how

we approach it:

Firstly, we offer an extensive range of coffee bean options, from

traditional single-origin beans to unique hybrid varieties. This variety

ensures that there's something for everyone, whether customers prefer a

classic brew or are looking to explore new and innovative flavors.

Secondly, we prioritize quality in everything we do. From sourcing

the finest beans to carefully processing and roasting them, we ensure that

each coffee bean maintains its freshness, flavor, and aroma. This

commitment to quality is evident in every cup of coffee brewed with our

beans.

Additionally, we embrace innovation by experimenting with hybrid

coffee bean varieties that combine the best characteristics of different

coffee plants. These hybrids offer distinctive flavor profiles and can

provide an exciting new experience for coffee enthusiasts.

Lastly, we pay close attention to branding and packaging to ensure

that our products stand out on the shelves and resonate with our
customers. By communicating the unique qualities and stories behind our

coffee beans, we aim to create a strong connection with consumers and

build brand loyalty.

In summary, our product strategy focuses on offering a diverse

selection of premium coffee beans, including hybrid varieties, while

maintaining a steadfast commitment to quality, innovation, and branding.

With these elements in place, we're dedicated to providing customers with

an exceptional coffee experience that keeps them coming back for more.

B. BRAND POSITIONING

In our brand positioning efforts, we carefully consider various

elements such as packaging, labeling, selling price, and advertising to

effectively communicate our brand identity and value proposition to

consumers. Here's how we approach each aspect:

Packaging: Our packaging design reflects our commitment to quality,

sustainability, and innovation. We opt for eco-friendly materials and eye-

catching designs that stand out on the shelves and convey the premium

nature of our products. It is organic, disposable, and serves as fertilizer to

the environment, aligning with our eco-friendly motto. The transparent

front and back offer a glimpse of the superior quality within, making it

suitable for display.

Labeling: Our product labels provide essential information about the

origin, flavor profile, and brewing recommendations of our coffee beans.

We strive for clarity and transparency in labeling to help consumers make

informed purchasing decisions. Additionally, we include guidance and

steps for brewing the coffee to bring out each uniquely hybrid and tasty

flavor, enhancing the consumer experience.

Selling Price: We position our products at a competitive yet premium

price point that reflects their quality and value. While our prices may be

higher than some competitors, we believe that the superior taste and

craftsmanship of our coffee beans justify the investment for discerning

consumers. However, we are unable to disclose our pricing at this stage

as it remains confidential as part of our business plan.

Advertising: Our advertising efforts focus on highlighting the unique

attributes of our brand and products, such as our diverse range of coffee

bean varieties, commitment to sustainability, and dedication to customer

satisfaction. We leverage various channels, including television, social

media platforms, and YouTube ads, to reach our target audience

effectively. The brand endorsers of our business a successful artists and

famous influencers across different age groups. These endorsers help

amplify our brand message and credibility, lending their authority and

appeal to our products.

VII. MARKETING BUDGET/FINANCIAL PROJECT

Land P 1,500,000

Construction supplies P950,000,

Labor Cost P1,350,000

Tractor P800,000

Service Vehicle P490,000

Solar Panel P735,000

Solar-powered irrigation pump P40,000

Coffee Seedlings P2,100

Salaries Expense (per month) P23,000

Repair and Maintenance P250,000

Advertising Expense P35,000

VIII. FEEDBACK & CONTROL

FEEDBACK

 We create a social media account like Facebook, Twitter, and

Instagram for our business so we can monitor their feedback and

responses about our product.

 We pay attention to their comments, reviews, and direct message

from them to acknowledge their experience with our service.

  Engaging with our customers helps us to know if they are satisfied

with our service and product.

CONTROL

 Implement effective inventory management practices to minimize

wastage and prevent stockouts.

 Monitoring the employee's work hours and equipment performance

helps us to minimize the shortage of our business.

 Conduct regular financial reviews and analysis so we can track the

revenues expenses, profit, and cash flow.

 We train our staff to properly handle their assigned job.

 Regularly inspect the coffee beans to ensure their flavor, aroma, and

appearance.