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LEGO experienced a decline in popularity due to its small size, making it less appealing to younger children, and increased competition from brands like Mattel. The brand also faces challenges related to its logo's simplicity and modern appeal, as well as the need to stay relevant among changing interests and technological advancements. To regain its status, LEGO must innovate its product offerings and enhance its branding to attract a broader age range and maintain global appeal.

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17 views2 pages

Design Work

LEGO experienced a decline in popularity due to its small size, making it less appealing to younger children, and increased competition from brands like Mattel. The brand also faces challenges related to its logo's simplicity and modern appeal, as well as the need to stay relevant among changing interests and technological advancements. To regain its status, LEGO must innovate its product offerings and enhance its branding to attract a broader age range and maintain global appeal.

Uploaded by

abraffy98
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Topic: Report on the downfall of LEGO

Lego was a famous brand of china in 2015 but after some time kids started to hate lego because
legos was to small so little kids can’t play with it . Their was also one more big problem that was
that mattale who was competitor o legos it also become stronger because of this .

Logo Problems

1. Over-Simplicity: The logo’s bold, basic font and primary color scheme might be seen as
too simplistic, lacking the dynamic or creative visual identity that reflects the imaginative
nature of LEGO products.
2. Limited Representation: The logo doesn't visually convey the playful, creative essence
of LEGO toys. It could do more to reflect the brand's emphasis on building and creativity.
3. Lack of Modern Appeal: Despite its long history, the logo hasn't evolved much over
time. Some might feel it doesn't fully capture the more modern, tech-driven direction that
LEGO has taken with its products and media franchises.
4. Clarity Issues at Smaller Sizes: The blocky letters and bold design can sometimes lose
clarity when the logo is scaled down, making it less effective in smaller applications like
social media icons or mobile screens.
5. Color Repetition: The consistent use of red and yellow across both the logo and products
might come across as repetitive or monotonous, limiting the visual diversity of the brand.

Challenges that LEGO face

LEGO faces a few challenges when it comes to branding:


1. Staying Cool for Kids: As kids grow older, they might think LEGO is just for younger
children. LEGO needs to keep making new and exciting sets to stay fun for all ages.
2. Competition: There are other toys and building sets out there, so LEGO has to make sure
it stands out and stays the favorite.
3. New Technology: Some kids today like playing on tablets or video games. LEGO needs
to find ways to connect with kids who love technology, while still keeping the fun of
building with bricks.
4. Changing Interests: Kids' interests change quickly. LEGO has to keep coming up with
new themes and ideas that kids will love, like new movies or characters.
5. Global Appeal: LEGO is loved all over the world, but in different countries, kids may
want different things. LEGO needs to make sure its toys are exciting for kids everywhere.

M . IBRAHIM MYP - 1

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