Donavon Lucas COM 379 ± Media Industries Paper #1 February 21, 2012

institutional foundation grants.´ is the first question because it makes it easy to know the sole purpose of a medium.´ (npr. ³Who pays for the media. While its marketing efforts may vary slightly. NPR¶s All Things Considered and PBS¶s Newshour are great examples to answer this and the other questions. whom does it serve and what determines ³success´ (Havens. contributions from corporate sponsors. many times the product cannot effectively reach certain demographics and parts of the nation. point out that the best way to determine the difference between these commercial and non-commercial media is to focus on the mandates of support) The same is mentioned on PBS website. The authors say that. . Timothy Havens and Amanda Lotz. ³NPR's revenue comes primarily from fees paid by our member stations. In the book Understanding Media Industries the authors. Through their programming each show has various commercial spots that mention the importance of the public supporting these media. and fees paid by users of The Public Radio Satellite System. at the beginning and end of the PBS programming it will clearly state who funded that program. Also. ³ The differences between these mandates emerge through considering three questions: who pays for media. As NPR¶s website states. Lotz 31). gifts from major donors.Lucas 1 Most media in the United States today serves as a product that people consume like electronics and produce. Using these questions can give great insight into the purpose of publicly broadcast media. Public media has tried to be the service that makes sure everyone is represented in the daily media.

The hard part then is determining if they do this successfully. the general public of the US as a whole. public broadcasting gives it¶s audience a sense that they have no hidden agendas and are there to represent all the people of the US.Lucas 2 The Knight Foundation is one of Newshour¶s main sponsors (pbs. it is easy to see the visual and audio differences. Lotz 39). ³«you . he gives the news .org/newshour). The first program to determine if it was successful is Newshour. Jeffery Brown and Judith Woodruff are the main anchors and are white. Like many of his co-workers. Compared to commercial news media. Hari Sreenivasan is a co-anchor who briefly goes over the day¶s news. The programs above clearly state similar bites throughout their program. Ray Suarez. Sreenivasan not only is Indian born but his demeanor while on camera is simple and straight. Lotz 33).as a citizen of the country ± pay for media service. Havens and Lotz say that. By stating your funding sources.´ (Haven. 2012. the media system is charged with serving you«´ (Havens. a Latino. The tone of their voice is very calming and monotonous. is one of the correspondents from this particular broadcast. aside form public donations and gives a transparency that is not present with mainstream news media sources. who happened to cover Iran. The two programs used to answer this mandate question were both broadcast on February 17. The news anchors and correspondents are not pretty or overdressed. If the public is the main source of funding. so that means that they are there for the citizen. and in return.´ the programs need to be analyzed for ³the effectiveness with which the people¶s needs are served. then NPR and PBS should obviously serve. The authors again state that in order to ³determine success.

Ari Shapiro discusses the recent change in the Republican Primary in its campaign in Michigan. 17. He focuses on the success Santorum is having on the poles there.Lucas 3 straight. unlike is commercial media counterparts. This is just one form in which NPR is successfully demonstrating that it never forgets who it serves and what the people¶s needs are. he actually goes out and interviews people of various parts of Michigan that represent these figures and gets their thoughts. . while at the same time showing clips of President Obama¶s varying thoughts and the thoughts of Republican hopefuls Mitt Romeny and Rick Santorum. Instead of focusing on the numbers and figures. Brown presents the thoughts of Chinese VP Xi Jinping. instead of focusing on Politicians views or some sort of lobbyist like their commercial counterparts. The majority of this piece is spent interviewing citizens who are probably counterparts of NPR¶s listeners. Iran¶s desire to work with the west again and a tribute to frequently featured peer who had passed in Syria. Feb. All of which are given very similar airtime. The first segment of All Things Considered jumps right into the success that NPR and the program have at achieving this portion of the mandate. In the China segment. (Brown. with little bias and hype. 2012) Newshour overall tries to get as much unbiased and bi-partisanship coverage in their hour long program. This broadcast focused on the recent visit of China¶s Vice President. which can fairly represent their audience. Michigan is Romney¶s birth state and Shapiro shows how this doesn¶t mean as much as it once did. This ideal later rolls over into Joanna Kakissis¶ piece on the Greek middle class shrinking.

This media does it¶s best to serve and represent all. NPR and PBS are prime examples of noncommercial media.Lucas 4 US media as whole may just be another consumer product but public broadcasting is the product that still has a non-commercial mandate that serves the people. . Upon comparing and analyzing the questions Haven and Lotz gave to determine mandate.

Radio. . Print. 27-45. 1st ed. Havens. PBS. CA. Lotz. 2012. New York: Oxford UP. Robert Siegel." PBS Newshour. Ari Shapiro. 2012. George Bodarky. Television. 2012. Brown. 2012. "February 17. and Ray Suarez. KCRW. and Joanna Kakissis. Judith Woodruff. February 17." Understanding Media Industries. Jeffery. "2: Media Industry Mandates. David Folkenflik. 17 Feb. Melissa. Santa Monica. 17 Feb.Lucas 5 Works Cited Block." All Things Considered. and Amanda D. "Friday. Timothy. 2012. CA. KOCE. Hari Sreenivasan. NPR.

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