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MA All Chapter Notes

The document discusses various aspects of marketing, product management, and human resource management, emphasizing the importance of understanding consumer preferences and environmental factors. It highlights the need for integrated marketing communication and quality management to enhance product development and employee performance. Additionally, it touches on the significance of effective manpower planning and the role of leadership in motivating and coordinating teams.

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Yash Mhapankar
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26 views77 pages

MA All Chapter Notes

The document discusses various aspects of marketing, product management, and human resource management, emphasizing the importance of understanding consumer preferences and environmental factors. It highlights the need for integrated marketing communication and quality management to enhance product development and employee performance. Additionally, it touches on the significance of effective manpower planning and the role of leadership in motivating and coordinating teams.

Uploaded by

Yash Mhapankar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd

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