Student Identification
# Student Number NAME, First Name
1 266990 THOUMY Sarah
Importance of the Country Score (from 1 = worst to 5 = best)
Country Attractiveness variable to the
business (%) Turkey Brazil
Market Size 20% 3 3
Market Growth 20% 2 2.5
Buying Power of customers 20% 2.5 2.5
Competitive Intensity (negative: less competition
= higher score ) 15% 2 1.5
***Attention: the higher the distance, the
lower the score)***
Cultural Distance (differences in language, norms,
values, consumer tastes and preferences, etc.) 5% 4 3.5
Administrative Distance (existence/absence of
trade agreements, political convergence, etc.) 5% 3.5 3
Geographic Distance (physical remotness,
difference in climates, etc.) 5% 3 3
Economic Distance (difference of income
between population, infraestructure, salaries,
etc.)
10% 1.5 2
Total 100% 21.5 21
Turkey Brazil
Country's final weighted score
2.47 2.50
Country 1
Country 2
Country 3
Country 4
Country Score (from 1 = w
(from 1 = worst to 5 = best) Importance of the best)
Competitive Strength variable to your
China India business (%) Turkey
5 4
Marketing ability and capacity (country specific
know-how 15% 3
4 3 Product fit to MKT demands 20% 3
5 3 Brand (country) image 20% 4
3 1.5 Product quality 15% 5
the higher the distance, the
wer the score)***
Financial resources 20% 3
3 4 Quality of local distributors/suppliers 10% 4
2.5 3.5 Total 100% 22
2.5 3
1.5 2.5
26.5 24.5
China India Turkey
Country's final weighted score
3.80 3.00 3.60
Reccomendation country 1
Reccomendation country 2
Reccomendation country 3
Reccomendation country 4
Country Score (from 1 = worst to 5 =
Plot all countries in the matrix
best)
Brazil China India
High 5
Country Attractiveness
3 5 4
4 5 4 4
2.5 4.5 4
3
3 5 4.5
c
2.5 4 3.5 2
2.5 3.5 3
Low 1
5 4 3
17.5 27 23
Competitive Strength
Turkey.
Brazil
Brazil China India
2.95 4.55 3.88
es in the matrix
2 1
ve Strength
China.
India
Which mode of Entry is the most appropriate to your company?
Justification
(justify the chosen entry mode with an analysis of the internal and external factors that d
Internal factors: firms resources and capabilities
External factors: particularities of the target market
stification
he internal and external factors that drove your decision)
Current products (describe the current offer
Standardization versus adaptation decision (1 = totally standard; 2
(characteristics and portfolio) of the company in its
adapted; 4 = very much adapted; 5 = tota
local market)
Current distribution (describe the current distribution Standardization versus adaptation decision (1 = totally standard; 2
(channels) of the company in its local market) adapted; 4 = very much adapted; 5 = tota
Current communications (describe the current
Standardization versus adaptation decision (1 = totally standard; 2
communication (type of message) of the company in
adapted; 4 = very much adapted; 5 = tota
its local market)
Current pricing (describe the current pricing strategy Standardization versus adaptation decisoon (1 = totally standard;
of the company in its local market) adapted; 4 = very much adapted; 5 = tota
ation decision (1 = totally standard; 2 = very much standard; 3 = somewhat
pted; 4 = very much adapted; 5 = totally adapted)
ation decision (1 = totally standard; 2 = very much standard; 3 = somewhat
pted; 4 = very much adapted; 5 = totally adapted)
ation decision (1 = totally standard; 2 = very much standard; 3 = somewhat
pted; 4 = very much adapted; 5 = totally adapted)
ation decisoon (1 = totally standard; 2 = very much standard; 3 = somewhat
pted; 4 = very much adapted; 5 = totally adapted)
Justification/Details
Justification/Details
Justification/Details
Justification/Details
