Marketing Assignment

BizDateUp Technologies

Shashwat Pauranik
 Section I

Marketing Approach for BizDateUp 40-City Roadshow

Pre-Event Strategy (Awareness & Registration)

1- Curtain Raiser Press Conference

To officially launch the BizDateUp 40-City Roadshow, a curtain raiser press conference will be organized, bringing
together key stakeholders, including:

● Print & Digital Media: Business magazines, local newspapers, and startup-focused publications.

● Investors & Industry Experts: Previous BizDateUp investors and key figures in the startup ecosystem.

● Corporate & Startup Community: Representatives from high-growth industries participating in the roadshow.

2- Key Highlights of the Event

● Launch of the Official Roadshow Trailer: Showcasing the 40 cities, key objectives, target industries, and how the
initiative aims to empower startups.

● Strategic Positioning & Impact: Insights into the investment opportunities, mentorship access, and networking
potential for startups.

● Interactive Q&A Session: Open discussion on the roadshow’s role in strengthening the startup ecosystem.

3- Media & Social Media Amplification

● The event will be covered in real-time by the social media team.

● A trailer post featuring key moments will be published on LinkedIn, YouTube, and Instagram, tagging investors,
participants, and media partners to enhance visibility and engagement.

● Followed by high-tea networking, fostering connections among stakeholders.

This structured launch will generate early buzz, media traction, and industry credibility, driving registrations and
participation across cities

Registration details and commencement of it begins after the press conference and all the coverage getting uploaded on the
website.

Example - Pre-Event Strategy for Indore (First City of the Roadshow)

Target Local Industry Leaders & Investors

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 ● Identify and invite successful Indore-based entrepreneurs & investors as guest speakers for a panel discussion.

● Leverage their credibility to boost interest and registrations.

Strategic Video Collaborations

● Interview or collaboration videos featuring these industry leaders, highlighting the impact of the event.

● Post on Instagram & LinkedIn with a strong call-to-action (CTA) directing users to the registration link.

Hyperlocal Digital & Email Outreach

● Send personalized emails to:

○ Colleges & universities with entrepreneurship programs.

○ Local Chambers of Commerce & Business Networks.

○ Angel investors & startup accelerators in Indore.

○ Government bodies supporting business initiatives.

Direct Registration Funnel

● Attach a registration link in all digital assets (Reels, posts, emails) leading directly to the roadshow registration
page.

Key Messaging & Positioning

● “Empowering Startups. Accelerating Investments. Building the Future.”

● “Your journey towards Funding, Mentorship & Growth”

● Highlight exclusivity (limited slots), value proposition (networking, funding, mentorship), and urgency (FOMO-
driven messaging).

Content Themes & Storytelling Approach

● "Founder Spotlight" Series → Short interviews with past startup success stories.

● "Investor Insights" → Expert takes from investors on what they look for in startups.

● Behind-the-Scenes Preps → Sneak peeks to create buzz (venue setup, speaker reveals).

● User-Generated Content (UGC) → Encourage founders to share why they’re attending.

Social Media Strategy

📍 Platforms: LinkedIn (professional), Twitter (real-time updates), Instagram (visual storytelling), YouTube (long-
form storytelling).

📍 Content Formats:
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 -Reels & Shorts (Founder/Investor Q&A)
-Carousel Posts (Pitching tips, city-wise event updates)
-Polls & Contests (Win VIP access, exclusive investor meets)
-LinkedIn Articles (Deep dives into startup funding trends)

📍 Tone of Voice: Energetic, professional, and community-driven.

Community Engagement

● Founders-Only WhatsApp/Telegram Groups → City-based networking.

● Twitter Spaces / LinkedIn Live → Pre-event Q&A with speakers & investors.

● Referral Program → Incentives for referring fellow startup founders.

Event Day Strategy

1- Live Social Media - Quick snippets of the event, polls and stories about the startups participating. Live coverage
of the panel discussion on the handle. People joining digitally get to submit their queries and questions for a
dedicated person or for an event .

2- VIP Lounge - A VIP lounge setup for the investors and startup founders discussion that can be followed by an
afterparty.

3- Gamification and Incentivization - Startups can curate some of the games related to their pitch and winners
can be incentivized which leads to better retention of the brand.

4- Real Time Content- A 30 second rapid fire round can be shot with pre- submitted questions by the viewers on
the social media handle and in person.

5- Digital Content Wall- Scan below the QR and submit one liner for the event which get displayed on the digital
wall or a ‘Vision Board’ where attendees write their startup goals/investment interests.

6 - AR Booths - AR-powered booths where attendees scan QR codes for exclusive content, investor insights, and
startup funding trends.

Post Event Strategy

1- Post Event Video and Posts- Professional post on LinkedIn mentioning the key speakers, notable investors and
the revered panelists of the event. A video showcasing and covering all the segments of the event with testimonials
part of it and ending with Call to Action for the next city.

2- Feedback Email - A feedback email attached with a suggestion note and a questionnaire for the attendees. Also,
can send follow-up email series with key learnings, investor connect follow-ups, and exclusive resources.

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3- Content & Storytelling Approach - "Top 10 Takeaways" LinkedIn Posts Success Stories → Case studies
on connections made at the roadshow.

4- Community Engagement- Exclusive LinkedIn Group for all attendees (Founders, Investors, Mentors). The
group gets on getting bigger with roadshows reaching upcoming cities.

5- Monthly Webinars with Industry Experts to sustain engagement.

Section II
Conceptualization and Visual Thinking
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Task 1: Visual Campaign Concept - Develop a central visual theme for the roadshow that can be adapted across digital
and print materials. Describe the concept, colour schemes, typography, and key visual
elements with examples or references

Central Theme: "Bridging Visions, Building Futures"

The visual identity of the roadshow should reflect connectivity, innovation, and impact, emphasizing how startups and
investors come together to create the future.

Core Concept & Inspiration

● The campaign will feature a "Dynamic Pathway" motif—representing the journey of startups scaling up with
investor support.

● Cityscapes + Digital Network Elements will showcase the geographical expansion and tech-driven growth.

● Startup Founders & Investors Silhouettes positioned across a “growth trajectory” to symbolize partnerships.

Color Palette

Primary Colors:
Electric Blue – Represents trust, innovation, and professionalism.
Vibrant Orange – Signifies energy, ambition, and creativity.

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Typography

● Headline Font: Montserrat Bold (Strong, corporate yet modern).

● Body Text: Lato or Open Sans (Clean, easy-to-read for both print and digital).

● Call-to-Action Elements: Handwritten or italicized script for a personal and engaging touch.

Key Visual Elements

Hero Image: A composite graphic featuring:

● A city skyline blending into a digital network (symbolizing nationwide startup growth).

● Silhouettes of handshakes between startup founders & investors.

● A rising trajectory line graph is embedded in the background to depict scaling businesses.

Supporting Icons & Graphics:

● Glowing location pins on a map marking the 40-city tour.

● Minimalistic startup & investor icons in a wireframe tech style.

● Motion streaks in designs to give a sense of momentum.

Slogan & Hashtags on Visuals:

● “Fueling Innovation. Powering Investments.”

● #BizDateUpRoadshow #StartupToScaleup #InvestToImpact

Adaptability Across Digital & Print

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Social Media Banners & Posts: Event countdown, speaker highlights, success stories.
Print Collaterals: Event brochures, standees, investor invites.
Merchandise & Swag: Lanyards, t-shirts, notebooks featuring the roadmap design.
On-Ground Signages & LED Backdrops: Featuring the "Startup Growth Path" theme with city names.

Task 2: Social Media Creative Strategy

Provide three content ideas for Instagram and LinkedIn that visually represent the

roadshow. For each, explain the creative direction, key messaging, and the type of

visuals (e.g., static, carousel, video).

1- Overall Carousel Flow

1. Establish the Event Identity: The first slide immediately tells viewers who you are (BizDateUp) and what to expect
with a strong introductory heading and clear, dynamic imagery.

2. Explain the Concept Visually & Textually: The second slide develops the narrative. It combines visual storytelling
(map with 40 connected cities) and text to convey how the event acts as a catalyst for innovation and investment,
emphasizing the journey from idea to growth.

3. Drive Action & Attendance: The final slide focuses on urging the target audience to be part of this transformative
experience. The clear call-to-action, enticing visuals, and strategic call for registration motivate attendees to take the
next step.

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2- Introduction Video Concept – BizDateUp 40-City Roadshow

🎬 Opening Scene – Generating Curiosity

● Fast-paced visuals of entrepreneurs brainstorming, sketching ideas, and pitching.

● Questions flash across the screen:

“Have a business idea?” “Need investment?” “Want to meet investors?”

Struggles of a Startup Founder

● Clips of founders struggling—searching for investors, pitching unsuccessfully, hustling to scale.

● Text overlays: “Finding the right investor is tough… But what if you didn’t have to search alone?”

BizDateUp 40-City Roadshow Introduction

● Smooth transition to high-energy shots of networking, startup pitches, and handshake moments.

● Visual map of India, highlighting Tier 2 & Tier 3 cities where the roadshow will take place.

● Key Message: “Connecting Startups with Investors. Fostering Growth. Building the Future.”

Event Highlights & Engagements

● Panel Discussions featuring industry leaders.

● Startup Exhibitions showcasing innovations.

● Investor Networking Cocktails & After-Parties.

● Roundtable Conferences & High-Tea Sessions.

Call to Action (CTA)

● “Be a part of the revolution! Register now to secure your spot!”

● Website & QR code for quick registration flashes on screen.

Closing Frame: “BizDateUp 40-City Roadshow – Where Startups and Investors Meet to Build the Future!”

💡 Tone: Engaging, fast-paced, and aspirational, ensuring entrepreneurs & investors feel the urgency to register.

3- “Startup Spotlight” – Carousel Post Featuring Past Success Stories

1- Creative Direction:

● A carousel post showcasing inspiring success stories of startups that secured funding through networking events.

● Each slide tells a short transformation story from “Idea” → “Struggle” → “Investor Match” → “Growth.”

2- Key Messaging:
"Your idea could be next! Meet the right investors and scale your business at the BizDateUp Roadshow."
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3- Visuals & Format:

● Instagram: Eye-catching infographic-style carousel with bold typography & quotes.

● LinkedIn: Professional case-study format, focusing on numbers & investor impact.

Task 3: On-Ground Event Experience

Suggest three ways to integrate branding and digital engagement at the event venue to

enhance the attendee experience. This could include interactive installations, digital

walls, or social media integration.

1- Dynamic Digital Walls- These can be used for creative aspects of the events like showcasing video teasers,
connecting on a web call to a panelist and can also serve as the backdrop to the main [Link] walls can display
your brand identity through curated video content, live updates of the event, and a real-time social media feed
featuring posts with your event hashtag. Integrating live testimonials and data visualizations—such as investor
match statistics or startup growth graphs—reinforces the message of "Fostering Startups, Accelerating
Investments and Building Future."

2- Augmented Reality Setup - Where people can engage with it and see the journey of the startups and the
investors present in the event. It gives a full overview of their journey while being a part of it and experiencing it
first-hand .

3- Live social media Wall & Gamification

Concept: A massive digital display showing real-time event tweets, Instagram stories, and LinkedIn posts tagged
with the event hashtag.

How It Engages Participants:

● Gamification element – attendees who post the most engaging content will feature and win VIP access to
after-parties & investor meetups.

● Create FOMO (fear of missing out) and encourage more social sharing.

Section III
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Scenario 1: Pre-Event Buzz
Post 1: "Why This Roadshow is a Game-Changer for Startups"

📌 Theme: Position BizDateUp as the ultimate platform connecting startups with investors.
📌 Copy Idea:
"Startups, meet investors. Investors, meet the future”.
The BizDateUp 40-City Roadshow is not just an event—it's where startups unlock funding, mentorship, and
strategic partnerships. From panel discussions to exclusive networking lounges, this is where game-changing
connections happen.

💡 Are you ready to scale? Drop a 🔥 in the comments if you're in!

📅 First stop: Indore!

📍 Register now: [insert link]"

Mock Creative -

Post 2: "Meet the Voices of Innovation" (Speaker & Investor Reveal)

📌 Theme: Build anticipation by showcasing key speakers, investors, and mentors.

📌 Copy Idea:
"What happens when top investors, VCs & mentors gather under one roof? 🚀 Funding. Growth. Game-
changing advice."

Introducing our power-packed speaker lineup for the BizDateUp Roadshow:

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👤 [Investor Name] – VC Partner, [Firm Name]
💡 [Founder Name] – CEO, [Unicorn Startup Name]
🔥 [Ecosystem Leader] – Driving innovation in [Industry]

🎯 They’ll be discussing funding trends, startup success secrets, and the future of investments in India.

💬 Who are you excited to meet? Tag them below! 👇

Post 3: "Your Startup’s Future Begins Here – What to Expect at BizDateUp"

📌 Theme: Highlight the event experience, networking, and interactive sessions.

📌 Copy Idea:
"More than an event—it's an opportunity. 🎯"

What’s in store at the BizDateUp 40-City Roadshow? 👇

✅ Panel Discussions with top VCs & investors

✅ 1:1 Startup-Investor Matchmaking
✅ Live Pitch Arena – Get funded on the spot!
✅ Founder Networking Lounges & VIP sessions

🚀 Don’t just watch—be part of the action!

📍 First stop: Indore
🔗 Register today! [insert link]

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Scenario 2:
Social Media Response Post

🔹 Platform: LinkedIn, Twitter, Instagram Stories

📢 Important Update: Commitment to Delivering an Impactful Experience

Sometimes, even the best-laid plans face unexpected changes. Due to unforeseen circumstances, [Investor’s Name]
will no longer be able to attend the BizDateUp 40-City Roadshow event in [City Name]. While we share your
disappointment, we are committed to ensuring that your experience remains insightful, engaging, and full of
networking opportunities.

💡 What’s Next?
✅ We are bringing in another industry-leading investor to fill this spot. Stay tuned for the
announcement!
✅ Additional investor networking sessions are being arranged to maximize your opportunities.
✅ The event schedule remains unchanged, with insightful panel discussions, roundtable talks, and startup
showcases still in place.

We truly appreciate your enthusiasm and patience. Your growth and success are at the heart of this roadshow.

📩 DM us with any concerns, and keep an eye out for updates.

#BizDateUp #40CityRoadshow #NetworkingOpportunities

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Email Update to Registered Attendees

Subject: Important Update – BizDateUp Roadshow in [City Name]

Dear [Attendee’s Name],

We hope you’re excited for the BizDateUp 40-City Roadshow in [City Name]! As we gear up for an incredible event,
we want to inform you of a last-minute change.

Unfortunately, [Investor’s Name] will no longer be able to attend due to unforeseen circumstances. While we
understand this may be disappointing, we assure you that we’ve taken swift action to ensure the event remains just
as valuable:

✔️A New Guest Speaker & Investor Panel: We’re excited to announce a renowned investor who will be stepping
in to share exclusive insights and opportunities.
✔️Enhanced Networking & Private Roundtables: We’re adding additional investor meetings and extended
networking slots to ensure every startup gets the chance to connect with the right people.
✔️Same Impactful Agenda: From panel discussions to one-on-one investor interactions, everything else
remains on track!

Your experience is our top priority, and we’re committed to making this an unforgettable event for you. Thank you
for your understanding, and we can't wait to see you at the BizDateUp 40-City Roadshow in [City Name]!

📅 Event Date: [Insert Date]

📍 Venue: [Insert Location]

If you have any questions, feel free to reply to this email. See you soon!

Best regards,
The BizDateUp Team
📩 [Contact Email] | 🌐 [Website] | 📱 [Social Links]

Section IV
Instagram Reel Campaign: “Be Your Own Hero – #40CityRoadshow Ambassador”

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🎯 Objective:
Encourage startup founders to showcase their innovations, engage with BizDateUp 40-City Roadshow, and
compete for an exclusive opportunity to pitch on the main stage.

Post Format: Instagram Reel + Collaborative Post

📍 Headline:
🚀 Be Your Own Hero! Represent Your City at the #40CityRoadshow

🔹 Campaign Overview (Reel Copy):

● 🎬 Slide 1: Hook – “Startups, this is YOUR moment! Do you have what it takes to be the face of your city at
the #40CityRoadshow?”

● 🎯 Slide 2: Challenge Details – “Showcase your startup & tell us what you’re looking for in the BizDateUp
Roadshow.”

● 🎤 Slide 3: Call-to-Action – “Post a 1-min Reel, collaborate with @BizDateUp, tag us, and use:
#40CityRoadshow #CityAmbassador #BizDateUpEvent”

● 🏆 Slide 4: The Reward – “City winners get VIP access, an exclusive After-Party Pass, and a 2-min pitch on
the main stage!”

● 🌟 Final Slide: Hype Up – “One winner per city will be crowned as the Official City Ambassador! 🚀 Will it
be you?”

Visual Description & Aesthetic:

● Color Scheme: Dominantly Deep Blue & Orange (Corporate yet energetic)

● Typography: Bold, modern, and dynamic (Startup-centric)

● Imagery & Motion Graphics:

○ Fast-cut city transitions featuring all 40 cities

○ Founders pitching their ideas (stock footage or UGC)

○ Startup product showcases

○ Overlay effects showing "Swipe up to enter the contest!"

○ Confetti animation for city winners’ announcement

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🎯 Engagement Boosters:
✅ Pinned Reel on BizDateUp Page announcing the contest
✅ Countdown Timer & Story Reminders for participation deadlines
✅ Polls & Q&A to hype audience participation

This Reel campaign positions BizDateUp as a startup accelerator, encouraging engagement, fostering
competition, and maximizing event awareness across all 40 cities!

On-Ground Event Tagline & Signage Copy

Tagline- “Empowering Vision, Accelerating Growth”

Short Impactful lines -

 Where vision meets visionaries, and ideas take a flight.

 Be your own hero, Build your future

 Connecting people, chasing visions, Building the future

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