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Consumer Behavior Raigad Study

The document discusses consumer behavior toward online shopping in Raigad district, drawing insights from a related study in Ratnagiri. Key findings indicate that younger consumers with moderate incomes prefer online shopping for its convenience, with smartphones being the primary device used. It suggests that a localized study in Raigad would provide more accurate insights into consumer preferences and challenges in online shopping.

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26 views2 pages

Consumer Behavior Raigad Study

The document discusses consumer behavior toward online shopping in Raigad district, drawing insights from a related study in Ratnagiri. Key findings indicate that younger consumers with moderate incomes prefer online shopping for its convenience, with smartphones being the primary device used. It suggests that a localized study in Raigad would provide more accurate insights into consumer preferences and challenges in online shopping.

Uploaded by

saniyamore26
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

A Study of Consumer Behavior Toward Online Shopping

Special Reference to Raigad District

While there isn't a specific study focused solely on consumer behavior toward online shopping in

Raigad district, insights can be drawn from a similar study conducted in Ratnagiri city, which shares

comparable demographics and regional characteristics.

Key Findings from the Ratnagiri Study

- Demographics: The majority of online shoppers were aged between 15 and 30 years, with a

significant portion being students or individuals in service sectors.

- Income Levels: Consumers with an annual family income between INR 50,000 and INR 2,00,000

showed a higher preference for online shopping, possibly due to attractive discounts offered by

online retailers.

- Internet Usage: Most respondents had been using the internet for over four years, indicating a

correlation between internet familiarity and online shopping habits.

- Shopping Frequency: A substantial number of consumers engaged in online shopping

occasionally, highlighting a growing but cautious adoption of e-commerce.

- Motivating Factors: Time-saving was the primary motivator for online shopping, followed by

convenience, competitive pricing, and product quality.

- Product Categories: Electronics, clothing, and fashion accessories were among the most

purchased items online.

- Preferred Devices: Smartphones were the dominant medium for online shopping, used by 88% of

respondents.

- Payment Methods: Cash on delivery was the most preferred payment option, indicating trust

concerns with online transactions.


- Customer Satisfaction: Approximately 68% of respondents expressed satisfaction with their online

shopping experiences.

- Challenges Faced: Common issues included delays in delivery, subpar product quality, and

product damage during transit.

Implications for Raigad District

Given the similarities between Ratnagiri and Raigad districts in terms of demographics and

infrastructure, it's plausible that consumers in Raigad exhibit comparable online shopping behaviors.

Factors such as age distribution, income levels, and internet accessibility likely influence

e-commerce adoption in similar ways.

For a more accurate understanding of consumer behavior in Raigad district, conducting a localized

study would be beneficial. This would provide specific insights into the preferences, challenges, and

motivations of Raigad's consumers regarding online shopping.

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