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Core Audiences

The document provides a step-by-step guide on creating audience personas using HubSpot's Make My Persona tool. It outlines the necessary details to include, such as demographics, job details, personal goals, pain points, online behavior, and buying behavior. Additionally, it emphasizes the importance of visual representation and how to utilize the persona in marketing and sales strategies.

Uploaded by

prajin.shrestha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Topics covered

  • Persona Integration,
  • Obstacles,
  • HubSpot Tool,
  • Persona Naming,
  • PDF Download,
  • Decision Making,
  • Persona Development,
  • Content Preferences,
  • Marketing Campaigns,
  • Career Aspirations
15 views3 pages

Core Audiences

The document provides a step-by-step guide on creating audience personas using HubSpot's Make My Persona tool. It outlines the necessary details to include, such as demographics, job details, personal goals, pain points, online behavior, and buying behavior. Additionally, it emphasizes the importance of visual representation and how to utilize the persona in marketing and sales strategies.

Uploaded by

prajin.shrestha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Topics covered

  • Persona Integration,
  • Obstacles,
  • HubSpot Tool,
  • Persona Naming,
  • PDF Download,
  • Decision Making,
  • Persona Development,
  • Content Preferences,
  • Marketing Campaigns,
  • Career Aspirations

This is what an Audience persona looks like:

You can create audience personas on HubSpot through their Make My Persona tool. This tool
allows you to design detailed buyer personas based on your target audience's demographics,
behavior, and interests.

Here’s the link to access HubSpot’s persona tool:

HubSpot Make My Persona Tool

Following is step-by-step process on how to create an audience persona.

Step 1: Visit the HubSpot Persona Tool

1.​ Go to the HubSpot Make My Persona Tool.


2.​ Click on Get Started to begin creating a new persona.

Step 2: Name Your Persona

1.​ Provide a name for your persona, such as “Marketing Manager Matt” or “Eco-conscious
Emma.”
2.​ This will make the persona relatable and easy to remember.

Step 3: Fill Out Persona Details


HubSpot will guide you through various steps to define your persona. Fill in the following details:

1. Demographics:

●​ Age: Specify an age or age range.


●​ Gender (optional): Add if relevant to your persona.

2. Job Details:

●​ Job Title: Input their current job title or role.


●​ Industry: Select the industry they work in (e.g., healthcare, tech).
●​ Seniority Level: Identify their seniority (e.g., entry-level, manager, executive).

3. Company Information:

●​ Company Size: Define the typical company size your persona works for.
●​ Challenges in Role: Identify the key pain points they face in their job.

4. Personal Goals:

●​ Career Goals: Outline their objectives, such as achieving business growth or improving
team performance.
●​ Personal Aspirations: Add non-career-related goals if they impact their decisions (e.g.,
work-life balance).

5. Pain Points:

●​ Add the main problems or obstacles the persona is trying to solve (e.g., lack of time,
budget constraints, etc.).

6. Online Behavior:

●​ Preferred Channels: Note where the persona spends time online (e.g., social media,
blogs, forums).
●​ Content Preferences: Identify what types of content they consume (e.g., videos,
webinars, articles).

7. Buying Behavior:

●​ Add details on how the persona makes decisions, including research methods and buying
criteria.

Step 4: Add Visual Representation


●​ Upload a stock photo or illustration to give the persona a face. This step helps make the
persona more relatable for your team.

Step 5: Download or Share Your Persona

1.​ Once all sections are filled out, HubSpot allows you to download a PDF of your persona
or share it with your team.
2.​ Save the persona to reference in marketing campaigns, product design, or customer
outreach strategies.

Step 6: Use the Persona

●​ Integrate the persona into your marketing and sales strategies.


●​ Tailor campaigns, messaging, and content to align with the persona’s needs, challenges,
and behaviors.

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