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Business Development Process

This document outlines the business development process aimed at identifying, developing, and managing opportunities to support organizational growth. It details the roles and responsibilities of the Business Development team and related departments, as well as the objectives of generating qualified leads and aligning efforts with strategic goals. The process includes steps for market research, opportunity identification, and lead generation.

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87 views2 pages

Business Development Process

This document outlines the business development process aimed at identifying, developing, and managing opportunities to support organizational growth. It details the roles and responsibilities of the Business Development team and related departments, as well as the objectives of generating qualified leads and aligning efforts with strategic goals. The process includes steps for market research, opportunity identification, and lead generation.

Uploaded by

rahul245chn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Business Development Process Document

1. Purpose

This document outlines the process for identifying, developing, and


managing business development opportunities to support organizational
growth, increase revenue, and expand market presence.

2. Scope

Applies to the Business Development team and related departments (Sales,


Marketing, Product, Strategy) responsible for generating and nurturing
strategic business opportunities.

3. Objectives

Identify and evaluate potential markets and clients

Build and manage relationships with prospects and partners

Generate qualified leads and convert them into business

Align business development with long-term strategic goals

4. Roles & Responsibilities

Role Responsibilities

Business Development Manager Lead business development strategy and


manage the team

Business Development Executive Conduct market research, identify leads,


initiate outreach

Marketing Team Support with campaigns, branding, and materials

Sales Team Convert leads into customers, manage contracts

Product/Delivery Team Assist in scoping solutions and delivering pitches


5. Business Development Process

Step 1: Market Research & Opportunity Identification

Analyze industry trends, customer needs, and competitor landscape

Identify potential markets, segments, or sectors for growth

Use tools like SWOT analysis and PESTEL for evaluation

Deliverables: Market Research Report, Target Account List

Step 2: Lead Generation

Generate leads through multiple channels:

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