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The examination of toy advertisements and children's media reveals a clear gender segregation in marketing, with products for girls often featuring pastel colors and themes of caregiving, while boys' toys are associated with darker colors and action-oriented play. This reinforces traditional gender roles, as girls are shown in nurturing scenarios and boys in aggressive ones, shaping children's perceptions of gender from a young age. Such marketing strategies may limit children's exploration of interests outside their assigned gender roles.

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awesomewizardude
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14 views5 pages

17.3 Document

The examination of toy advertisements and children's media reveals a clear gender segregation in marketing, with products for girls often featuring pastel colors and themes of caregiving, while boys' toys are associated with darker colors and action-oriented play. This reinforces traditional gender roles, as girls are shown in nurturing scenarios and boys in aggressive ones, shaping children's perceptions of gender from a young age. Such marketing strategies may limit children's exploration of interests outside their assigned gender roles.

Uploaded by

awesomewizardude
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

I examined toy advertisements, children’s commercials, and youtube videos online.

I noticed
visual elements, color schemes, and types of toys to see how the portrayal of children to see
how gender roles were presented.
The toy sections clearly revealed gender segregation. The products that promoted cooking and
dress up and role play were clearly targeted towards girls with pink or pastel colors. On the
other hands, toys like building sets, action figures, and cars were clearly targeted towards boys
including darker colors like red and black.
The advertisements for this products portorayed boys and girls in completely opposite
scenarios. The barbie ad with a girl had her play calmly with a set of barbie dolls while the
action figures ad with boys had them fighting in a WWE arena.
The videos targeted towards girls had them cooking and also playing dress up while the videos
targeted towards young boys had them lifting weights and doing “masculine” things. This shows
how channels do different things to appeal to different audiences, in this case, boys and girls.

This shows that online media heavily reinforces traditional gender roles. Girls have pinks and
pastel color palates while boys have blue and black color pllates, The toys also reflect societal
expectations, girls shown with toys that promote beauty and caregiving, while boys with toys
associated with construction and action.
These marketing strategies can shape children’s perceptions of gender form a young age. This
can limit their exploration and development in areas not associated with their gender. For
exampl, boys might shy away from toys that promnote caregiving and beauty and girls might not
want to play with action toys.

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