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PR Ch7. Writing Practice

The document outlines the principles and practices of writing in public relations, emphasizing various writing styles such as press releases, newsletters, and blogs. It highlights the importance of accuracy, clarity, and audience engagement in PR writing, along with the structure of a press release using the inverted pyramid format. Additionally, it includes key questions and considerations for PR writers when crafting press releases.

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Duong Thuy
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54 views15 pages

PR Ch7. Writing Practice

The document outlines the principles and practices of writing in public relations, emphasizing various writing styles such as press releases, newsletters, and blogs. It highlights the importance of accuracy, clarity, and audience engagement in PR writing, along with the structure of a press release using the inverted pyramid format. Additionally, it includes key questions and considerations for PR writers when crafting press releases.

Uploaded by

Duong Thuy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

HOCHIMINH CITY OPEN UNIVERSITY

PUBLIC RELATIONS (PR)


VÂN THỊ HỒNG LOAN
M A , D r, U n i S A

Head
School of Advanced Study
PUBLIC RELATIONS

Writing in PR
PR practice

n COPYRIGHT BY DR VAN THI HONG LOAN


WRITING STYLES

•NEWSPAPERS
•TRADE MAGAZINES
•ELECTRONIC MEDIA
•THE INTERNET
•BULLETIN BOARDS
•NEWSLETTERS

n COPYRIGHT BY DR VAN THI HONG LOAN


WRITING STYLES

•ADVERTORIALS
•NEWS RELEASES
•EMAILS/LETTERS
•BLOGS/FACEBOOK
•BROCHURES/LEAFLETS
•WEBPAGES
•ANNUAL REPORTS

n COPYRIGHT BY DR VAN THI HONG LOAN


WRITING IN PUBLIC RELATIONS

•PURPOSEFUL
•KNOW TARGET AUDIENCE
•HOW TO RELATE THEM
•CHOOSE MEDIA CHANNEL
•CHOOSE WRITING STYLE
•PROPER VOCABULARY
•PROPER GRAMMAR

n COPYRIGHT BY DR VAN THI HONG LOAN


WRITING IN PUBLIC RELATIONS

•(INFORMATION) TRUTH & ACCURACY


•NOT POETIC PROSE
•EASY TO UNDERSTAND, RETAIN, & ACT
UPON
•ENGAGE AUDIENCE INTEREST
•EXPRESS THOUGHTS CONCISELY
•GRAMMAR, VOCABULARY
•MEDIA STANDARDS

n COPYRIGHT BY DR VAN THI HONG LOAN


PRESS RELEASE: QUESTIONS
• 1. What are the aims of press release?
• 2. Do writing standards of press releases belong to PR
writing standards?
• 3. What are your considerations in terms of press
release content?
• 4. What is your consideration in terms of time when
writing a press release?
• 5. Why PR writers need to write no more 1 page?
• 6. List of 6 questions which PR writers need to ask
before writing?

n COPYRIGHT BY DR VAN THI HONG LOAN


PRESS RELEASE TUTORIAL (VIDEO)

n COPYRIGHT BY DR VAN THI HONG LOAN


PRESS RELEASE

• Announcement: what happen soon, inform the


media completed programs, surveys, new
aspects of on-going events.
• Writing: journalist standards
• Information in press release: accurate,
precise, simple and clear
• Tight time frame: always on time
• Editor: cut news from the end
• Think like journalist

n COPYRIGHT BY DR VAN THI HONG LOAN


WRITING A NEWS RELEASE

•INVERTED PYRAMID: Important or


interest facts First
•Answer: 5Ws & 1H (Who, What,
Where, When, Why & How)
•Concise: ideally 1 page
•Accuracy

n COPYRIGHT BY DR VAN THI HONG LOAN


WRITING A NEWS RELEASE

•Accuracy
•Specific. Give examples
•Don’t advocate a viewpoint
•5 lines in 1 paragraph. 20 words in 1
line

n COPYRIGHT BY DR VAN THI HONG LOAN


INVERTED PYRAMID

5Ws & 1 H

Less important

Details

n COPYRIGHT BY DR VAN THI HONG LOAN


PRESS RELEASE

• Who: who organizes the event?


• What: event which introduce in NR
• Where: a place where an event happen
• When: when an event occurs?
• Why: aim why an event is organized? Or
importance of this event
• How: describe how an event occurs.

n COPYRIGHT BY DR VAN THI HONG LOAN


PRACTICE: JOHNSON & JOHNSON (VIDEO)

n COPYRIGHT BY DR VAN THI HONG LOAN


n COPYRIGHT BY DR VAN THI HONG LOAN

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