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Lego Case Study

The Lego Group, a Danish company based in Billund, specializes in manufacturing interlocking plastic bricks and operates Legoland amusement parks and retail stores. Founded by Ole Kirk Christiansen in 1932, the company emphasizes playfulness and quality, encapsulated in its motto 'Only the Best is Good Enough.' In 2023, the toy industry generated approximately 9.7 billion U.S. dollars in revenue.

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60 views13 pages

Lego Case Study

The Lego Group, a Danish company based in Billund, specializes in manufacturing interlocking plastic bricks and operates Legoland amusement parks and retail stores. Founded by Ole Kirk Christiansen in 1932, the company emphasizes playfulness and quality, encapsulated in its motto 'Only the Best is Good Enough.' In 2023, the toy industry generated approximately 9.7 billion U.S. dollars in revenue.

Uploaded by

przlysdata08
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

CASE

STUDY
About
The Lego Group is a Danish construction toy production
company based in Billund, Denmark. It manufactures
Lego-branded toys, consisting mostly of interlocking
plastic bricks. The Lego Group has also built several
amusement parks around the world, each known as
Legoland, and operates numerous retail stores.
From a Carpenter’s
workshop to the
World’s Biggest
Toy Brand
The LEGO Story
Ole Kirk Christiansen
Danish carpenter, 1932
leg godt, meaning

"play well"
Shape
Rectangular Base:
Bold square shape

Rounded Letters:
Rounded, playful font
Approachability and fun
Children and families
Rounded shapes - Curves of the actual LEGO bricks
Color
Red background
Energy, excitement, and enthusiasm

White and Yellow


Creates contrast
Ensuring the logo stands out
Packaging
“Only the Best
is Good Enough”
LEGO motto since 1932
Toy companies revenue worldwide 2023

9.7 BILLION
U.S. DOLLARS

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