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Problem Tree

The document presents a problem tree for a new product called Callbag. Possible problems include low consumer acceptance due to it being an unusual mix of technology and fashion, fear that it may not be a good product, and negative valuation of it. This could lead to poor sales of the launch, loss of investment, and the potential bankruptcy of the company.
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0% found this document useful (0 votes)
17 views2 pages

Problem Tree

The document presents a problem tree for a new product called Callbag. Possible problems include low consumer acceptance due to it being an unusual mix of technology and fashion, fear that it may not be a good product, and negative valuation of it. This could lead to poor sales of the launch, loss of investment, and the potential bankruptcy of the company.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

ARBOL DEL PROBLEMA

Low levels of Failure del Bad return of the


sales launch of the new investment y possible
product Bankruptcy

Lack of Acceptance
of the consumer

New Product Unknown brand

Rather unusual the mix Fear that it will not be a Valuation del Fear of poor quality Loyal customers to
of technology and fashion good product product by the from the new brand other brands
client
Andrés Zhunio Campoverde 10meCycle

UNIVERSITY OF CUENCA
INDUSTRIAL ENGINEERING DEGREE
TASK OF FORMULATION AND EVALUATION OF PROJECTS

PROBLEM TREE APPLIED TO MY PROJECT

"Callbag" is a new product that consists of the implementation of a headset.


in the strap that holds the bag or purse that women commonly carry, with the
purpose of saving time when answering a call, with this
purpose, callbag will be a widely distributed bag, with a compartment
especially to carry or hold the cell phone firmly in the bag.

Callbag, the wallet of the future, offers comfort, security, communication, savings.
of time and style.

Intelligently distributed, it contains compartments for your makeup and


accessories, special compartments for your special days, mirror included
for your convenience, and a special place where your phone will connect to the strip
earpiece that will save you time while searching for your cellphone, allowing you to answer your
calls via headset or speaker.

CENTRAL PROBLEM:
The central problem of the project lies in the possible lack of acceptance of our
new product by consumers.

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