Problem Tree
Problem Tree
Lack of Acceptance
of the consumer
Rather unusual the mix Fear that it will not be a Valuation del Fear of poor quality Loyal customers to
of technology and fashion good product product by the from the new brand other brands
client
Andrés Zhunio Campoverde 10meCycle
UNIVERSITY OF CUENCA
INDUSTRIAL ENGINEERING DEGREE
TASK OF FORMULATION AND EVALUATION OF PROJECTS
Callbag, the wallet of the future, offers comfort, security, communication, savings.
of time and style.
CENTRAL PROBLEM:
The central problem of the project lies in the possible lack of acceptance of our
new product by consumers.