SIT
Systematic Inventive Thinking
Need Innovation?
Tired of Brainstorming?
Fun and Free Vs. Discipline and Responsible
Innovation Defined
Innovation - Creating value by generating and implementing new ideas
Constraint enhance creativity
Sufficient Conditions for an Inventive Solution
SIT main principles
The Closed World:
No new type of element is added to the problem world
The Qualitative Change:
At least one worsening factor is turned into a neutral or positive factor
Conventional thinking
Qualitative Change: Inventive thinking
Sufficient Conditions for an Inventive Solution
Dr. R. Horovitz 1999
QC Solution quality
Type II
Type III
Closed World CW Type I Qualitative Change QC
CW Solution cost [$]
Characteristics of an Inventive Solution
Simplicity
Simplicity
The concept underlying the solution is identical to a banal solution.
Simplicity
Specificity
Look at the unique properties of the specific problem in order to use them as a basis for the solution.
The Problem Is The Solution
Investigate whether the item labeled problem can be used in some way for the solution.
Ideality
The solution appears only when it is needed. That is, when the problem arises, the solution is also there; in cases in which there is no problem, the solution would be redundant and, so, does not appear.
Innovation Methods
Brainstorming CPS Mind Mapping NLP De Bono Forced Analogies
Blue Ocean Open Innovation The Long Tail Empathic Design 6 Sigma Deep Dive (IDEO)
Innovation Criteria
1. Think counter-intuitively 2. Break Mental Fixedness 3. Work with constraints
What is Sustainability?
Sustainability
Practices that would ensure the continued viability of a product or practice well into the future
Sustainability
Challenges: Solve a problem Generate an added value Be cool
Zip Car
Toyota Hybrid
Ecodriving
Hybrid Diapers
Disposable Diapers
Reusable Diapers
What is this?
Duncker's Candle Problem
Using only the objects shown, mount the candle to the wall at eye-level
Duncker's Candle Problem
The thumbtack box can also be used as a shelf
Functional Fixedness
Functional Fixedness is a cognitive bias that limits a person to using an object only in the way it is traditionally used.
PlayPump
Electra Inverter
Uses water condensation to control humidity in the room. Uses the motor to vaporize the water, cooling the motor in the process and saving energy.
SAATCHI & SAATCHI-Auckland
Task Unification
Assigning a new task to an existing resource. We look for solutions within the Closed World, within resources that are readily available.
Or in other words
Innovative Ideas
Good Ideas
Total number of ideas
Creativity Patterns
Subtraction
The elimination of core components rather than an addition of new systems and functions - The Path of Most Resistance. The assignment of new tasks to an existing resource (i.e. any element of the product or its vicinity within the manufacturers control). A multiplication (or addition) of elements already existing in the product along with a required adjustment - Qualitative Change. The division of a product and/or its components according to function or symmetry, thus adding degrees of freedom. The creation/removal of symmetries or dependencies between existing product properties (e.g. colour changes with temperature, etc.).
Unification
Multiplication
Division
Attribute Dependency
SIT the company
Headquarters in Tel-Aviv, Israel Subsidiaries in Sweden, Germany, US and India. Affiliates in the Argentina, Colombia, ANZ, SA and the Netherlands More then 850 companies and organizations in more than 50 countries
SIT - the People
About ~60 professionals Diverse professional backgrounds, including marketing, advertising, engineering, ergonomics, psychology, education, alternative energy, computer programming, medicine, IT, and organizational development. We all share a passion for innovation, and for helping organizations and individuals become more creative
SIT Applications
New Product/Promise Development Marketing Communications Advertising Problem Solving Conflict Resolution and Consensus Building Strategy Development Sessions Business Model Innovation Inventive Thinking Courses and Seminars Organization-wide Innovation Programs
