Erik Lunseth and Caroline Connor just launched a new, and free, car enthusiast app titled Pedal. The mantra at Pedal is Passion for what moves you. The Pedal app is a social networking community for the motoring enthusiast. Erik spent the last 17 years in the financial services industry and he has served as a board member for the Gasparilla International Film Festival and co-founded the Skyway Film Festival where he is the Executive Director. He is also a writer and an actor with a life long passion for cars and the automotive industry. Caroline has spent 16 years on the film and television industry in all areas of production. She has produced numerous films and she’s written and directed an award winning short film.