When it comes to building your brand, are you using the best tools available? How do you make sure that you are on the cutting edge and beating out your competition? On this episode of The Amazing Seller, you’ll hear from guest expert Joel Bower. Joel is part of the TAS team and is passionate about helping sellers like you build lasting brands. Scott and Joel go over five helpful questions that you can ask yourself that will cause you to hone in on how your brand is performing and what you need to do in order for it to thrive. You don’t want out on the vital information that Joel shares on this episode! Who Is Buying Your Product? One of the most important aspects of building your brand is making sure that you have an accurate idea of who your target audience for your products is. Do you have a good idea of who your target audience is? On this episode of The Amazing Seller, you’ll hear from Joel Bower as he dives head first into this topic. Joel has several excellent suggestions for sellers like you to get a grasp on who your target audience is. In addition to this episode, make sure to click the link in the resources section below to an episode where Joel goes even further with this topic! Why Are Customers Buying Your Product? It may sound obvious but it’s important to understand why your customers are purchasing your products. Don’t just assume that it is for the obvious reasons! You could be missing out on vital information that will help you serve your customers better and expand your brand. On this episode of The Amazing Seller, Joel Bower breaks down why it’s so important to drill down and make sure you understand how customers are using your products. This is a vital piece to customer engagement and building your brand. If you are ready to take your brand to the next level, you don’t want to miss this helpful episode! Who Is Your Competition? As you develop a profile of who your customer base is and how they use your products, it’s vital for sellers like you to find out who your competition is. Are you going up against big retailers like Walmart or Bestbuy or are you competing with other private label sellers online? Why should your customers choose you over the competition? On this episode of The Amazing Seller, Joel Bower walks through why it's so important to understand who you are competing against and how you can adapt your product and your marketing to get the edge on them. You are going to need pen and paper handy for this fascinating episode - don’t miss it! Don’t Stop Asking! As a business leader, you are used to pushing through difficult situations in order to succeed. It will be helpful for you to bring that same attitude when it comes to answering Joel’s five questions. On this episode of The Amazing Seller, you’ll hear Joel stress how crucial it is for sellers like you to keep pushing even when an answer to one of the questions doesn’t come easily. He’s convinced that if you can follow through and remain persistent when seeking an answer to these questions, you and your brand will be in a better position to succeed in the long run. To hear Joel expand on this topic and more, make sure to listen to this episode! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [4:00] Joel kicks off the 5 Questions, #1 “Who is buying your product right now?” [6:30] Using giveaways and identifying your audience. [11:00] Question #2: “Why are customers buying your product?” [17:30] Question #3: “Who needs your product?” [21:00] Question #4: “Who else sells your product?” [33:00] Question #5: “Where can you talk to your customers now?” [43:30] Joel gives a quick recap. RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/297