Mike Lapchick co-founded The Chicago Catalog Group in 1996 which was acquired by Lake Capital/ Haggin Marketing (now Epsilon) in 2006. Encumbered by the daily expense of manually facilitating the exchange of product information between their retail and brand clients, Mike saw an opportunity to build an exchange platform that automated the process. He launched Shotfarm's Product Content Network in 2010 which enables rapid retail channel and product assortment expansion for more than 12,000 Brands and Retailers today.