57 min listen
Social Media Lessons from the Performance Marketing Revolution
Social Media Lessons from the Performance Marketing Revolution
ratings:
Length:
42 minutes
Released:
Nov 16, 2018
Format:
Podcast episode
Description
Robert Glazer, Founder and CEO of Acceleration Partners, joins the Social Pros Podcast to discuss performance marketing and how it fits into your social strategy. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode Why recruiting performance partners is a funnel just like sales How performance marketing has changed in the last decade Why influencers with smaller but more relevant audiences are far more valuable than a massive indifferent audience Why Instagram has been so valuable for building a lifestyle following Why you should commit to creating content consistently for future benefits How to manage many performance partners successfully How to develop a healthy employee culture Resources ICUC Salesforce Performance Partnerships by Robert Glazer Principles by Ray Dalio Visit SocialPros.com for more insights from your favorite social media marketers.
Released:
Nov 16, 2018
Format:
Podcast episode
Titles in the series (100)
Put Yourself on the Social Map: From Vagueness to Greatness: Erich Marx, Director of Consumer-Facing Interactive and Digital Media atNissan, joins theSocial Pros Podcastthis week to discuss the process of managing a huge, multinational brand’s ... by Social Pros Podcast