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    Unavailable15: Direct Mail Is Alive and Kicking With Account-Based Marketing w/ Sudhir Kumar
    Currently unavailable

    15: Direct Mail Is Alive and Kicking With Account-Based Marketing w/ Sudhir Kumar

    FromMove: The Go To Market Podcast

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    Currently unavailable

    15: Direct Mail Is Alive and Kicking With Account-Based Marketing w/ Sudhir Kumar

    FromMove: The Go To Market Podcast

    ratings:
    Length:
    11 minutes
    Released:
    Jan 19, 2018
    Format:
    Podcast episode

    Description

    How could something as low-tech as direct mail possibly be effective in the digital age? Sudhir Kumar, Marketing Director at BPI ROK, wrote a great article on the subject, and we took a lot away from it.
    Released:
    Jan 19, 2018
    Format:
    Podcast episode

    Titles in the series (100)

    The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313