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Charity Navigator's Chief Development Officer on Modern Donor Expectations

Charity Navigator's Chief Development Officer on Modern Donor Expectations

FromThe Classy Podcast


Charity Navigator's Chief Development Officer on Modern Donor Expectations

FromThe Classy Podcast

ratings:
Length:
50 minutes
Released:
Mar 9, 2018
Format:
Podcast episode

Description

In this episode, Shannon McCracken, chief development officer at Charity Navigator, discusses how the roles of the fundraiser and marketer have transformed over the past two decades, and how the modern donor expects to be engaged. Learn how connected data creates stellar donor experiences, Shannon's tips for nonprofits whose impact can be difficult to explain, how experiments impact their fundraising success, and more.
Released:
Mar 9, 2018
Format:
Podcast episode

Titles in the series (47)

The Classy Podcast tells the stories of today's leading founders and executives in the social sector. Each week, we unlock their founding stories and share them with you to inspire the next generation that is mobilized to drive change. Visit classy.org/podcast or classy.org.