Stu Heinecke is a Wall Street Journal cartoonist, Hall of Fame-nominated marketer, best-selling author of “How To Get A Meeting with Anyone." Stu is dedicated to producing unfair advantages for B2B clients using “Contact Marketing,” a fusion of marketing and sales that supports Account Based Marketing strategies by enabling reps to connect with virtually anyone. During out interview we discuss: - Stu talks about the release of his NEW book "Get the Meeting" on October 15, 2019. - He talks about how "Contact Marketing" has evolved into a 3 prong approach that incorporates both online and offline. - Stu gave an example of how to use a combination of online ad re-targeting / re-marketing in conjunction with offline "contact marketing" strategies. - We talk about a NEW concept contact marketing strategy called "pocket campaigns" - He shares what is a digital persistence campaign? - Stu talks about a strategy that can lead to over 100% conversion rate. - How one of the companies in his book got a 69 million % return on marketing campaign investment. Stu's website: Get a copy Stu's NEW book, "Get the Meeting" Connect with Stu on LinkedIn https://stuheinecke.com/ ——————————— If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]