Joe Polish and Alex Moscow, the founder of Congruent Coach, have cracked the code to successfully serving high-level clientele with integrity, authenticity, and passion. Learn how they do it in today’s episode of I Love Marketing. If you’d like access to the video, show notes or the exercise to help you take action on what was discussed, please visit https://www.ilovemarketing.com/366. Here’s a glance at what you’ll learn from Alex and Joe in this episode:  3 things you need in order to sell anything, the difference between “marketing” and “selling”, and the #1 job of every business owner. Why understanding the PSYCHOLOGY of your clients and customers is MUCH more important than any tactic or technique. The biggest mistake entrepreneurs make in business AND one of the most effective ways to stand out in any marketplace. Do this ONE thing with your top 5 clients in order to generate more leads on autopilot and attract HIGHER PAYING CLIENTS. The 3 ways to learn ANYTHING effectively and easily.  How to think about your marketing so it gives you the highest possible chance of success in your business. How to fill up your business with more people than you can handle.  THE MOST IMPORTANT SKILL you need if you want to get peoples’ attention and impact people all over the world. How to fill up events with interested, pre-qualified, ready-to-buy prospects who become CUSTOMERS FOR LIFE. Want to launch a successful podcast? Here’s how to AFFORDABLY launch (and grow) your podcast SUPER quickly. The ONE THING Joe credits with having made him millions (and BILLIONS for service businesses he’s trained). What one of the highest-paid copywriters in the world said to do if you want to succeed BIG online. A simple strategy ANY entrepreneur could use that made one entrepreneur $67,000 from ONE SALE.