46 min listen
144 - Digital Transformation—from Helvetica to Now.
FromObsessed Show
ratings:
Length:
51 minutes
Released:
Aug 10, 2020
Format:
Podcast episode
Description
Today on Obsessed Show, we're chatting with Brett Zucker. ::::: This episode is brought to you by Yellow Images. ::::: Brett Zucker, CMO of Monotype shares how brands can best champion creativity to navigate and succeed during and coming out of a crisis. Specializing in design, tech and expertise, Monotype has helped strategize branding for Southwest Airlines, Alibaba, Google, Dominos and many others. • How a creative identity will better equip brands for the shift from shareholder value to social value • Why investing in branding and advertising is needed now—especially for those brands deemed outside of “essential goods” categories like auto and beauty • The power of design and visual communication in authentically building brand trust as we look at what comes next
Released:
Aug 10, 2020
Format:
Podcast episode
Titles in the series (100)
Von Glitschka - Owner of Glitschka Studios: Learn a new industry every 30 days. This is the world of Von Glitschka. by Obsessed Show