32 min listen
Simple Mills: Katlin Smith
ratings:
Length:
59 minutes
Released:
Feb 15, 2021
Format:
Podcast episode
Description
In 2012, 22-year-old Katlin Smith was growing restless at her consulting job, so she started experimenting with grain-free, paleo-friendly muffin recipes in her Atlanta kitchen. A buyer at a nearby Whole Foods agreed to sell Katlin's muffin mixes and placed an order for twelve bags. She then hustled to expand the business: hand-mixing almond flour and coconut sugar in food-grade barrels, slinging wardrobe boxes of muffin mix into a rental car, and standing by helplessly while shoppers scarfed down more samples than anticipated. 8 years after launch, Simple Mills has expanded to include cookies and crackers and other treats; it's available in 28,000 stores and does roughly $100M in annual revenue.HIBT Virtual Event with Jay Shetty - information and tickets at: https://nprpresents.org
Released:
Feb 15, 2021
Format:
Podcast episode
Titles in the series (100)
Music Mogul: L.A. Reid by How I Built This with Guy Raz