A late night conversation with my dad about how entrepreneurs can protect their personal assets. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com Also, don’t forget to check out bookease.com ---Transcript--- Hey, what's up everybody. This is Russell Brunson. Welcome back to The Marketing Secrets Podcast. This is actually a really cool late night edition. I'm at my house right now. It is getting close to midnight. I'm hanging out with my dad, who's in town and we're talking about business and some stuff and folks who know my dad, he does a lot of business structuring and accounting and stuff for a lot of the funnel hackers. In fact, almost everybody who joins the Tacoma Callbacks Program eventually ends up getting my dad to set up their books and their company and everything. So he's a lot of experience with a lot of our entrepreneurs, and we're talking about protection and how to protect yourself from creditors and predators. And not only from a business standpoint, but from personal standpoint. And so we thought, hey, while we're sitting here talking about this, we might as well record a podcast. Now, I don't do a lot of podcasts that are interviews, which is kind of fun having my dad here. And I'll also state that I'm not a lawyer or I'm not giving you legal advice, something you should definitely look into yourself. If you do want help structuring these kinds of things that we're talking about. My dad and his company is available to help that. And we'll talk about that kind of at the end of this podcast. So with that said, we're going to cue the theme song, when we come back, I'll have the chance to introduce you to my dad. All right everybody welcome back. Like I said, we're excited to hear tonight, at the kitchen table, all of the kids are finally in bed. And my dad and I are talking about business and excited to have him here and kind of share some really cool things with you guys. Things that a lot of times, as entrepreneurs don't think about, we think about creating things and selling things. And a lot of times we don't think about protecting ourselves. And so that's what people like my dad do is help us with those kinds of things. So, we can keep selling stuff, keep creating stuff, not ended up losing a lot of the things that we've earned. Anything from houses to your money, to all sorts of stuff. And so that's what we're talking about tonight. So, dad, how are you feeling tonight? Ross Brunson: I'm feeling really good, Russell. I appreciate you giving me the opportunity to chat with you and with your audience tonight. I think it should be fun. Russell: Yeah. So, what we're going to start with is I know in the past we've talked about protecting your business, and how you structure entities. I know you do that for a ton of people in the ClickFunnels community, a lot of funnel hackers and things like that. I don't even know how many of our people we sent your way. I know that there's been a lot, but I'm curious, like just with all the people that you're working with, you're setting a business, people thinking past just their business structure and think about the personal stuff or just kind of the business stuff typically right now? Ross: Well, most people, when they contact me, they're interested in protecting their business and that's understandable because they're just going into business and there's a lot of roadblocks out there, a lot of pitfalls that they can step into. And so they come to me and they talk to me about what type of business should I have? Should it be a corporation? Should it be an LLC? Should it be some other type of entity? And we go through and we discuss that. And we like to discuss things with our clients, we point out three major points that we like to address as we are talking to them about their businesses. One, we like to make sure that the business that we helped them, set up around there, the structure we set up around their business. We w