**This episode is brought to you by MuteSix and CartText**   “The more touches, the better,” Andrew states in the second half of this Feature. Andrew Forman, Founder and CEO of Givz, tells us the story behind the brand's name. How the previous owner resisted then handed the “Givz” domain and eventually became a fan of the SaaS platform. According to Andrew, from a marketing standpoint, promoting your Givz program is essential for its success. Pushing it on email and social media sites in the form of ads can help spread the word. Also, key in your promotion strategy is highlighting that your customer has a hand in deciding where their donation goes. In part 2, we discuss: How the brand got its name; How Givz implemented its idea; The push for an email-based solution; How brand owners can promote; What is the criteria for using the platform; The ultimate personalization tool; and so much more. Join Ramon Vela and Andrew Forman as they break down the inside story on The Story of a Brand. For more on Givz, visit: https://givz.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/