Mphasis applies next-generation technology to help enterprises transform businesses globally. Customer centricity is foundational to Mphasis and is reflected in the Mphasis' Front2Back™ Transformation approach. Front2Back™ uses the exponential power of cloud and cognitive to provide hyper-personalized (C=X2C2TM=1) digital experience to clients and their end customers. Mphasis' Service Transformation approach helps 'shrink the core' through the application of digital technologies across legacy environments within an enterprise, enabling businesses to stay ahead in a changing world. Mphasis' core reference architectures and tools, speed, and innovation with domain expertise and specialization are key to building strong relationships with marquee clients. Nitin Rakesh, Chief Executive Officer at Mphasis, joins me on Tech Talks Daily. He takes pride in leading an applied tech company, where it's cool to be a geek. His teams are driven every day to empower enterprises to embrace digital transformation journeys by optimizing assets, inculcating a learning culture, and pivoting approaches in preparation for an exciting, digital future. Nitin's big passion is enabling his team of driven technologists, customers, and their end-users to stay ahead of the curve by leveraging next-gen technology to solve big and small enterprise IT challenges creatively. He also believes that change is the only constant and is inspired to steer his team towards enabling their clients to be agile, iterative, and future-ready in today's digital era. We talk about his new book, Transformation in Times of Crisis, that includes eight principles to create opportunities in a crisis and defend against disruptors or become one. I learn more about how to build a framework to develop your implementation strategy.