Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with brand and website designer, Katie O’Brien.Katie is an expert problem-solver, and a seasoned entrepreneur. After running a successful coaching business for 4 years, Katie discovered her superpower and passion: building digital presences that support interior designers’ business and lifestyle goals.Niching down is a smart move to hone your marketing skills. Having great photos with inadequate copies is a common mistake of an interior design website.An effective interior design website should look as if they’re taking you on a house tour.Ensure that your website is talking to your target customers. Should you have a privacy policy and terms and conditions on your website? Implementing lead magnets is highly recommended to grow and warm up your email list. Simplicity and strategy are essential in building your website. Always be of service. So, join Crystal and Katie as they chat about must haves for your interior design website.Then “Do something today that your future self will thank you for” and make sure you website is working for you and not against.If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcastHow to reach Katie:Website: katieobrien.com IG: @katieobrienwebdesignRecommended podcasts:Profit is a choiceTalk Copy to MeGo Pitch yourself