20 min listen
Ecommerce growth strategy – The Star Principle by Richard Koch and how to choose or pivot e-commerce markets
Ecommerce growth strategy – The Star Principle by Richard Koch and how to choose or pivot e-commerce markets
ratings:
Length:
20 minutes
Released:
Apr 13, 2022
Format:
Podcast episode
Description
The Star Principle book by Richard Koch is a business classic and presents a very wise strategic framework he learned while founding the Boston Consulting Firm. How does it relate to ecommerce selling? Well, it helps us answer some fundamental questions about our market and product choices, which have a huge impact on the value or failure of our businesses.
Released:
Apr 13, 2022
Format:
Podcast episode
Titles in the series (100)
Average Order Value Ecommerce – 7 Ways to Increase AOV for Higher Profits Part 1: Covid has accelerated the shift from local retail to e-commerce at an incredible pace. So how can retailers that depend on tourism, foot traffic, and main-street or down-town selling experiences - pivot to e-commerce as their primary channel? by The E-commerce Leader: Ecommerce strategy for Amazon Private Label sellers, Shopify store owners and digital entrepreneurs!