Entrepreneurship
Presentation
Presented By:
Iqra Azam
Sadia Asghar
Kiran Aziz
Entrepreneurial
Creativity and Innovation
You see things; and you say, Why? But
I dream things that never were; and I
say, Why not? George Bernard Shaw
List of Topics
Creativity
Innovation
Components of
Creativity
Types of Innovation
Sources of Innovation
Creativity Techniques
Process of Innovation
Process of Creativity
Summary
Factors Influencing
creativity
Barriers to Creativity
Review Questions
Definition of Creativity
Creativity is a process by which something new comes into
existence.
Components of Creativity
Knowledge
Creative Thinking Skills
Creative thinking refers to how a person identifies a problem
and seeks its solution. This refers the capacity and ability to put
existing ideas and knowledge together to explore new
possibilities.
Knowledge
Expertise or knowledge encompasses everything a person
knows and can do.
In order to be creative, a person should have an adequate
level of knowledge and skills n the area of his interest as
specialized knowledge can enable a person to focus on his
specific area of interest.
Motivation
Motivation determines what people actually want and will do.
There are two types of motivation:
Intrinsic Motivation
Extrinsic Motivation
Creativity Techniques
Cont..
Problem Reversal:
Problem Reversal Focuses on solving an identified
problem by turning it on its head encouraging you to
think about it differently
Example:
State your problem in reverse. Change a positive
statement one. e.g. if you are dealing with customer
services issues, list all the ways you could make
customer service bad
Cont..
Forced Analogy:
The idea is to compare the problem with some thing
else that has little or nothing in common and
gaining new insights as result
Brainstorming:
This technique which is also known as confidence
technique, allows people to be stimulated to a
greater creativity by meeting with others and
participating in organized group experience.
Cont..
Attribute Listing:
The attribute listing technique is a technique where the
problem is broken down into smaller parts or
characteristics and analysis is made on each of these parts
to develop ideas on how to improve them.
Mind Mapping:
Mind mapping technique was developed and made famous
by Tony Buzan. A mind map is a network diagram that is
used to generate related ideas, concepts, structure,
classification, tasks or any critical issue to a central key
word or idea.
The Process of Creativity
Knowledge Accumulation
This phase focuses more on the study of the background for
the subject matter which requires extensive reading, discussion
with experts, practitioners, academicians, researchers in the
field, attending workshops and seminars.
Incubation
In this phase, the individual may not be directly involved in the
creative task. Incubation may be induced by engaging in
relaxing activities such as painting, mediating or playing sports
or board games.
Ideas
An idea is a thought or suggestion as to a possible course of
action. The human mind has the capacity to think and develop
ideas, concepts, strategies, methods, solutions, etc. and these
are defining features of human beings.
Evaluation and Implementation
In this phase, a person transforms the idea into a workable
solution. The process of evaluation and implementation
requires continuous development and assessment so that a
raw idea can be conceptualized.
Factors Influencing Creativity
Barriers To Creativity
Over-Management:
Competition in the works place,
workers burdened with
assignments. This might be
caused by hectic working
environment that does not
provide space for workers to be
creative.
Personal Beliefs:
The main thing that
hinders creative
thinking is our
belief that we are
not creative. It also
causes us to limit
the way in which
we perceive and
process information
Fear of Criticism: Some
people fear criticism, afraid
that other people critique their
ideas as crazy, foolish and
impractical.
Barriers
to
Creativit
y
Stress: Happens
when people feel
that they are facing
extraordinary
demands,
constraints and
uncertain about
their ability to
handle the task
effectively. Stress is
not only a
Innovation
The best way to predict the future is to invent it.
(Alan Kay)
Definition
Innovation cane be defined as the process by which entrepreneurs
convert opportunities(ideas) into marketable solutions. It is the
means by which it become the catalyst for change ( Kuratko 2009)
OR
Innovation, according to Schumpeter (1934), covers:
The introduction of new good or a new quality of the good;
The introduction of a new method of production;
The opening of a new market;
The conquest of a new market;
The conquest of a new source of supply; and
The carrying out of the new organization of an industry.
Types of Innovation
There are four types of innovations which will be discussed below:
Invention
Combination of existing concepts
and factors into a new formulation
or use.
Sources of Innovation
The following are four sources of innovation
for entrepreneurs.
1
Process of Innovation
