INTERNATIONAL
BUSINESS:
Paper Code : 2208
Faculty: S. B. Dubey
Institute of Management & Technology
Faridabad
Evolution of International Business
Why International Business?
International Business Before World War-I
International Business Between World Wars
International Business After World Wars
Emergence of International Institutions: like IMF,
IBRD, GATT and WTO
Different Concepts
International Trade
International Marketing
International Manufacturing
International Business
International Trade vs. Marketing
International Marketing vs. Business
Drivers of International
Business
Establishment of International Institutions like
IMF, IBRD, IDA, IFC, and WTO
Emergence of Trade blocks like European
Union, NAFTA, ASEAN and SAARC
Foreign Direct Investment
International manufacturing Centers
Strides in Information Technology
Liberalization of Economies
Stages of International
Business
Domestic Company
International Company
Multinational Company
Global Company
Transnational Company
Special Issues of International
Business
Modes of International Business
Goals of International Business
Advantages of International Business
Problems of International Business
Strategies of International Business
World Trade Organization-
Introduction
The Emergence of General Agreement on
Tariffs and Trade (GATT)
Objectives of GATT
Uruguay Round and Dunkel Proposals
World Trade Organisation (WTO) was
established in 1995 to implement the final act
of Uruguay Round agreement of GATT
GATT Vs. WTO
WTO and WORLD TRADE WITHOUT
DISCRIMINATION
Promotes trade without any discrimination
MFN Clause: Member countries should give
equal treatment to the products imported from
any other member countries
National Treatment Clause: Member country
should treat the foreign products once they
enter their country exactly equal to those of
similar domestic products
URUGUAY ROUND PACKAGE
To reduce the subsidy on Inputs and eliminate
administered pricing in agricultural sector.
WTO members abolished quotas on trade in
textiles and clothing on 1 January 2005.
Challenges and Strategies to Compete
Trade Related Intellectual Property Rights
Patents Regime Kicks In
NO Foreign Capital Discrimination
Trade in Services
Ministerial Meetings of WTO
First meeting: Held on 9th December1996 at
Singapore
Second meeting :Held during 18-20, May 1998
at Geneva
Third meeting: Held on December 3, 1999 at
Seattle
Fourth meeting: Held at Doha, Qatar during 9-
13, November 2001.
Fifth meeting: Held during 10-14, September
2003 at Cancun, Mexico.
Sixth Meeting: Held in Hong Kong, China from
13-18 December 2005.
WTO and India
Founder Member
Benefits in India
Impact of Abolition of Textile Quota
System
Adoption of Product Patent
Disadvantages
India and Dumping
International Marketing
International Marketing: Extension
of marketing activities across the
globe
Standardization Vs. Customization
Options in Trade Off in
International Marketing:
Ethnocentric Approach, Polycentric
Approach, Geocentric Approach
International Marketing
Mix
Product
Price
Place
Promotion
International Marketing
Information System
Automated System
System Design
IMIS Subsystems
Marketing Information System
Marketing Research: Research Design, Data Collection,
Tabulation, Statistical tools, Data Analysis, Report
writing, Report presentation-Use of Research findings
Instruments of Trade Control
Trade controls that directly affect price and
indirectly affect quantity include:
– tariffs
– subsidies
– customs-valuation methods
– special fees
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Nontariff Barriers: Quantity Controls
Trade controls that directly affect quantity and
indirectly affect price include:
– quotas
– voluntary export restraint (VERs)
– “buy local” legislation
– standards and labels
– licensing arrangements
– specific permission requirements
– administrative delays
– reciprocal requirements
– restrictions on services
Dealing With Governmental Trade
Influences
When facing import competition,
companies can:
– Move abroad
– Seek other market niches
– Make domestic output competitive
– Try to get protection
Recent Global Trend in International Trade
and Finance
• Free Trade Promotes World Trade
• The Economic Interdependence among Countries
makes Countries Engage Less in Conflicts
• Uneven Distribution of Resources makes Trade
Inevitable
• Word Trade Encourages Efficient use of Global
Resources
• Global Competition Forces Companies to become
more Efficient and Innovative
• World Trade has Created Awareness
• Export Create jobs
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