Chapter II

REVIEW OF LITERATURE AND RELATED STUDIES

From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing THE EASIER WAY by
Miriam P. Narbarte, Ph.D 2015
 The Contents of Chapter II
Literature and Related Studies
Industry Profile
Success and Risk Factors
Definition of Terms

From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing THE EASIER WAY by
Miriam P. Narbarte, Ph.D 2015
 How to Write the Related Literature

From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing THE EASIER WAY by
Miriam P. Narbarte, Ph.D 2015
Literature review is a written summary of articles, books,
and other documents that describe the past and current
state of knowledge about a topic. In writing the related
literature, consider the following:
Explain the importance of the study.
Discuss the historical perspective of the topic.
Validate appropriate methodology and
instrumentation.
Identify and explain any theories used in the proposed
study with examples of how each theory has been
applied to similar studies in the past. A theory is a set of
interrelated constructs (concepts), definitions, and
proposition that presents a systematic view of the study.
From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing THE EASIER WAY by
Miriam P. Narbarte, Ph.D 2015
Guide in Presenting the Literature
Review
1. Include both global and local literature.
2. Present specific and well-defined concepts.
3. Review materials that will have a bearing on the study.

From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing
THE EASIER WAY by Miriam P. Narbarte, Ph.D 2015
Example
In a laundry business, there are different kinds of washing:
machine wash, hand wash; dry clean, and wet clean (Reyes,
2014)
Machine wash is ideal for bulk items like comforters, blankets,
curtains, even clothes. Delicate clothes must be handwashed.
Very delicate materials must be dry cleaned (Reyes, 2014)

From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing
THE EASIER WAY by Miriam P. Narbarte, Ph.D 2015
 How to Write the Related Studies

From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing THE EASIER WAY by
Miriam P. Narbarte, Ph.D 2015
 Present a comprehensive view of current researches.
 Prove that the study is not a duplicate of what has been
done
 Describe how the related studies support the proposed study
 Summarize other studies and differentiate from the proposed
study.
 Point out the difference of one’s study from other studies.
 Identify relationships among studies.
 Compare (show commonalities) and contrast (show
differences), the works, ideas, theories, or concepts from
various studies.

From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing
THE EASIER WAY by Miriam P. Narbarte, Ph.D 2015
Know the following from related studies:
 Name and location of the proposed business
 Nature of the business
 Target market
 Methodology used
 Preparation of a questionnaire
 Ratios used to analyze the financial statements
 Etc.

From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing
THE EASIER WAY by Miriam P. Narbarte, Ph.D 2015
Example:
In the study of Nona (2013), laundry business in
Manila is very profitable. This means that the
proposed business could also be profitable
considering the location that is somehow similar to
the location of the laundry business in Manila.

From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing
THE EASIER WAY by Miriam P. Narbarte, Ph.D 2015
 How to Write the Industry Profile

From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing THE EASIER WAY by
Miriam P. Narbarte, Ph.D 2015
Describe the industry profile such as the general
trade practices of an industry or business which sells
the same product.
Some of these industry practices are:
 pricing  supplies
 sales  packaging
 future sales growth  product innovations
 methods of transportation  opportunities
 promotion  resources available
 channels of distribution  values of people
From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing
THE EASIER WAY by Miriam P. Narbarte, Ph.D 2015
 How to Write the Success and Risk
Factors

From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing THE EASIER WAY by
Miriam P. Narbarte, Ph.D 2015
Analyze the success and risk factors of the
business being proposed using the SWOT
analysis.
Success factors
Opportunities
Strengths

Risk factors
Threats
Weaknesses
From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing
THE EASIER WAY by Miriam P. Narbarte, Ph.D 2015
Assess the External Environment
(Opportunities and Threats)
 Social
 Political
 Economic
 Ecological
 Technological

From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing
THE EASIER WAY by Miriam P. Narbarte, Ph.D 2015
Assess the internal environment (Strengths and
Weaknesses)
 Organizational performance versus historical, targets and
benchmarks
 Organizational capabilities and competencies
 Resource optimization
 Management process
 Management functions, programs and projects
 Teams and individuals
 Physical assets, environmental conditions
 Organizational affiliations, alliances and linkages
 Top management, board, leadership: governance ,
direction, morale, systems
 Strategic fit
From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing
THE EASIER WAY by Miriam P. Narbarte, Ph.D 2015
 Define the technical, scientific, or legal terms that are
used in the study which are differently explained by the
dictionary. This will help the reader understand the
writer’s point of view.
 The terms must be presented in alphabetical order and
identified as paragraph side headings.
 Contextual or textual definitions are terms taken from
books or from other sources; therefore, the references
must be indicated.
 Operational definitions are terms that are defined based
on observed characteristics, or defined on how they are
being used in the study
From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing
THE EASIER WAY by Miriam P. Narbarte, Ph.D 2015
 Define abbreviations used in the study. Define
acronyms. For example:
TQM or Total Quality Management
 Do not define terms that everybody understands. Only
those that are technical and no standard definition
need to be defined.
 Do not define terms found in general textbooks in the
field.

From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing
THE EASIER WAY by Miriam P. Narbarte, Ph.D 2015
Sample Presentation:
The following terms were used in the study:

Spin. This is done when the clothes are already

From "A Module on BUSINESS RESEARCH with Project Feasibility Study Writing
THE EASIER WAY by Miriam P. Narbarte, Ph.D 2015